Marketing Manager, Partnerships & Events - LA28 Olympic & Paralympic Games

TKO Group Holdings, Inc; California; On-site; USD 75,000 - 100,000; Full time

Benefits offered by this job

Health care

Retirement plan

Paid time off

Job summary

On Location seeks an experienced Events Partnerships Manager to create world-class hospitality moments and premium brand activations for Olympic and marquee events. You will connect fans, businesses, partners, and cultural leaders through intimate VIP gatherings and large-scale activations, driving awareness, engagement and revenue into LA28.

You will lead strategy, planning, execution and measurement, collaborating with executives, agencies, vendors and partners to deliver elevated experiences

Qualifications

• 7+ years of experience in experiential marketing, event management, partnerships, sports, entertainment or premium brand activations.
• Proven experience producing high-touch events and managing complex projects from concept through execution.
• Strong project management skills with the ability to manage multiple timelines, stakeholders, vendors and priorities.

Responsibilities

• Develop and execute premium events and hospitality experiences for corporate partners and high-net-worth clients.
• Lead end-to-end event planning including concept development, venue sourcing, budgets, timelines and onsite execution.
• Build event strategies aligned to sales milestones and brand partnerships.
• Coordinate cross-functional collaboration between marketing, sales, partnerships, operations and leadership.
• Manage partner deliverables, timelines, approvals and execution requirements.
• Track event KPIs including attendance, pipeline influence, engagement and ROI; produce post-event insights.

Skills

Experiential marketing

Event management

Partnerships

Budget management

Stakeholder management

Creative storytelling

Tools

CRM software

Event platforms

Job description

Who We Are:

On Location is a global leader in premium experiential hospitality, offering ticketing, curated guest experiences, live event production and travel management across sports, entertainment, fashion and culture. On Location provides unrivaled access for corporate clients and fans looking for official, immersive experiences at marquee events, including the Olympic and Paralympic Games, FIFA World Cup 2026, Super Bowl, NCAA Final Four, and more. An official partner and/or service provider to over 150 iconic rights holders, such as the IOC (the Milano Cortina 2026 and Los Angeles 2028 Olympic Games), FIFA, NFL, NCAA, UFC, WWE, and PGA of America, the company also owns and operates a number of its own unique experiences. On Location is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company. TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year‑round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.

About the Role

The Olympics & Paralympics are more than just a competition—they are a global celebration of human potential, perseverance, and unity. We are seeking an experienced Events Partnerships Manager who can bring that spirit to life through world‑class events, premium hospitality moments, and strategic brand partnerships.

You’ll play a critical role in shaping the Olympic & Paralympic hospitality journey by creating unforgettable experiences that connect fans, businesses, partners, and cultural leaders to the magic of the Games. From intimate VIP gatherings and executive hosting moments to large-scale partner activations and milestone celebrations, your work will drive awareness, engagement, and revenue goals leading into LA28.

This role sits at the intersection of event strategy, partnership marketing, and flawless execution—bringing together brands, stakeholders, and audiences through once-in-a-lifetime experiences.

Key Responsibilities

Event Strategy & Execution

Develop and execute premium events and hospitality experiences designed to engage corporate partners, high-net-worth clients, agencies, prospects, and key stakeholders.

Lead end-to-end event planning including creative concept development, venue sourcing, budgets, timelines, production, vendors, guest experience, and onsite execution.

Build event strategies aligned to sales milestones, ticketing moments, Olympic announcements, and cultural tentpole opportunities.

Create unique programming concepts that integrate product storytelling, athletes, talent, partners, content, and luxury hospitality moments.

Ensure all events reflect Olympic Hospitality standards, partner requirements, and premium brand positioning.

Partnership & Stakeholder Management

Serve as a key point of contact across internal teams, external agencies, vendors, brand partners, and strategic collaborators.

Support the development of partnership activations that elevate Olympic Hospitality and create value for clients, prospects and global stakeholders.

Identify opportunities with lifestyle, luxury, entertainment, sports, culinary, fashion, art, and culture partners to enhance event experiences.

Coordinate cross-functional collaboration between marketing, sales, partnerships, communications, creative, operations, and leadership teams.

Manage partner deliverables, timelines, approvals, and execution requirements.

Event Marketing & Experience Development

Partner with content, social, PR, and creative teams to maximize event impact before, during, and after each activation.

Develop event briefs, guest journeys, run of shows, programming concepts, and executive communication materials.

Collaborate with design, photography, video, and production teams to create elevated event environments and content opportunities.

Support VIP guest experiences, executive hosting, hospitality programming, and client relationship-building initiatives.

Identify new trends and opportunities across sports, entertainment, luxury hospitality, and experiential marketing.

Strategy & Measurement

Ensure event strategies support revenue goals, sales priorities, client engagement, and brand awareness objectives.

Track event KPIs including attendance, pipeline influence, client engagement, partner value, content performance, and ROI.

Manage post-event reporting including insights, recommendations, and opportunities for future optimization.

Maintain event calendars aligned with Olympic milestones, sales campaigns, and global marketing initiatives.

Build scalable processes and best practices for premium event execution leading into the Games.

Who You Are

• 7+years of experience in experiential marketing, event management, partnerships, sports, entertainment, luxury hospitality, or premium brand activations.
• Proven experience producing high-touch events and managing complex projects from concept through execution.
• Strong project management skills with the ability to manage multiple timelines, stakeholders, vendors, and priorities.
• Creative storyteller with a passion for building memorable experiences that connect brands and audiences.
• Strong communication skills with experience managing executive stakeholders, partners, agencies, and vendors.
• Ability to balance big-picture strategy with flawless attention to detail.
• Experience managing budgets, production timelines, contracts, and event operations.
• Passion for sports, culture, entertainment, live events, and premium experiences.
• Bonus: Experience with global events, Olympic Games, sponsorship activations, luxury brands, talent/athlete programming, or high-net-worth clientele.

WhatYou’llBe Part Of

A once-in-a-lifetime opportunity to help bring Official Hospitality for the LA 2028 Olympic & Paralympic Games to life.

A team creating unforgettable experiences at the intersection of sports, entertainment, culture, and luxury hospitality.

Opportunities to collaborate with global brands, athletes, executives, creators, and cultural leaders.

A role that directly supports revenue-driving initiatives through meaningful relationship-building moments and premium experiences.

A platform that reaches billions and inspires generations.

Location Requirements

Candidates must live in Los Angeles.Ability to travel to events is required.

Per local requirements and in the interest of transparency, the hourly rate shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. The company strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.

Hiring Rate Minimum:

$75,000 annually(minimum will not fall below the applicable State/local minimum salary thresholds)

Hiring Rate Maximum:

$100,000 annually

TKO is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non-discrimination in employment. TKO makes employment decisions based on merit and qualifications, without considering an employee’s or applicant’s race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities. TKO also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws. For information about Privacy and Information Security for TKO employment candidates, please review our Privacy Policy. For information regarding Terms of Use for this and other TKO websites, please review our Terms of Use.