Marketing Manager NEW

Tait Group; Lititz (Lancaster County); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

HSA contributions

FSA (Medical & Dependent Care)

Life Insurance

Disability Insurance

401(k) match

Parental leave

Employee Assistance Program

Job summary

TAIT seeks a Marketing Manager to develop and execute strategic plans for our North America touring & event producing markets, while supporting the global team. You will collaborate with cross-functional teams to drive campaigns that align with our brand and business priorities.

The role emphasizes campaigns across digital, media, and print formats, with a focus on ROI, budget discipline, and compelling content created with our in-house creative team. Occasional travel is expected.

Responsibilities

• Partner to design and deliver multi-channel marketing campaigns to support global touring & event producing objectives through a mix of digital, media, and print initiatives.
• Ensure campaigns and deliverables are produced on time, within budget, and meet ROI expectations.
• Develop marketing content and visual assets for campaign needs in collaboration with the in-house creative team (videography, photography, graphic design).
• Plan and execute targeted trade shows and events globally.
• Support the project development team with collateral for RFPs and bids.
• Analyze market trends and identify growth opportunities with leadership team.
• Monitor and report marketing performance metrics and trends.
• Handle media requests and develop pitches positioning TAIT as an industry expert.
• Identify and coordinate awards submissions for TAIT projects.
• Grow key TAIT partnerships in the region (Rock Lititz, Academy of Live Technology).
• Maintain and enhance TAIT brand voice across platforms and materials.
• Support office cultural and hospitality needs including planning internal events.

Job description

TAIT partners with artists, brands, IP holders and place makers to bring culture-defining, never-before-seen experiences to life. With a legacy of innovation spanning over 45 years, TAIT has grown from pioneering in rock 'n' roll concert staging to setting the global standard for extraordinary live events and experiences through cutting-edge technology, precision engineering, and creative design. TAIT's 20 global offices have developed iconic productions and experiences in over 30 countries, all seven continents, and even outer space for renowned performers, theme parks, exhibits, and venues across the globe, including partnerships with Taylor Swift, Cirque Du Soleil, Royal Opera House, Nike, NASA, Bloomberg, Google, Beyoncé, and The Olympics.

Position Purpose

The Marketing Manager is responsible for developing and executing strategic marketing plans for a designated portfolio to attract potential targets and grow and maintain existing client relationships. This role involves managing and implementing campaigns aligned with the overall brand and marketing strategy and collaborating with cross-functional teams to move business priorities forward. The Marketing Manager will focus on our global touring & event producing markets in North America while providing additional support to the full global team.

Responsibilities

• Partner to design and deliver multi-channel marketing campaigns to support global touring & event producing commercial objectives through a mix of digital, media, and print initiatives.
• Ensure campaigns and commercial deliverables are produced on time, within budget, and meet or exceed ROI expectations.
• Develop marketing content and visual assets for campaign needs in close collaboration with our in-house creative team (videography, photography, and graphic design).
• Plan and execute targeted trade shows and events globally.
• Support the project development team with relevant collateral (employee bios, case studies, informational slides, etc.) for RFPs and project bids.
• Analyze market trends and identify growth opportunities in close partnership with the business plans and strategy set by the global touring & event producing market leadership team.
• Monitor and report on marketing performance metrics and trends.
• Handle incoming media requests and develop pitches to position TAIT as an industry subject matter expert.
• Identify and coordinate relevant awards submissions for TAIT projects.
• Grow key TAIT partnerships in the region (Rock Lititz, Academy of Live Technology, etc.).
• Maintain and enhance the organization's brand image and voice through content around regional projects and teams.
• Ensure consistent messaging across all platforms and materials, partnering with the Brand Management team for relevant areas of support.
• Support with additional office cultural and hospitality needs including planning internal team events, etc.

Position Requirements

• 4+ years of experience in marketing or public relations – live entertainment marketing experience preferred
• Bachelor's degree in marketing, communications, public relations, or a related field
• Excellent writing and communication skills
• Strong understanding of social media (Instagram, Facebook, LinkedIn, YouTube) and the latest trends
• Familiarity with software tools such as MS Office, Box, Slack, Asana
• Project management skills with the ability to manage timelines, budgets, and deliverables across multiple projects
• Creative problem-solving abilities and adaptability in a fast-paced, deadline-driven environment
• Team-oriented with a collaborative mindset
• Willingness to travel (internationally and regionally) occasionally

TAIT Benefits:

• Competitive medical, dental, and vision insurance plans
• Health Savings Account (HSA) with employer contributions (HDHP plans)
• Flexible Spending Accounts (Medical & Dependent Care)
• Employer-paid life insurance with optional supplemental coverage
• Employer-paid Short-term with optional long-term disability insurance
• 401(k) retirement plan with company match
• Paid parental leave
• Employee Assistance Program (EAP)
• Wellness stipends
• Voluntary benefits (e.g., accident, critical illness)
• Paid vacation and 12 holidays

#LI-LT1

TAIT is an equal opportunity employer fully committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran or any other protected characteristics as outlined by international, national, state, or local laws.