Marketing Manager - Liverpool ONE

Landsecurities; United States; Hybrid; USD 70,000 - 96,000; Full time

Benefits offered by this job

Annual bonus

25 days leave

Pension contributions

Private medical insurance

Volunteer days

Job summary

Landsec ищет менеджера по локальному маркетингу для Liverpool ONE. Ваша задача — развивать локальный маркетинговый план, реализовывать кампании и сотрудничать с центральной маркетинговой командой для повышения узнаваемости и посещаемости объекта.

В роли предстоит вести партнёрские проекты, управлять контентом и активациями, а также развивать программу лояльности PLUS+. Важны стратегическое мышление, ориентированность на результат и умение работать в гибридном формате.

Qualifications

• Сильный опыт потребительского маркетинга и реализации интегрированных кампаний.
• Умение разрабатывать и реализовывать активные маркетинговые программы, ведущие к росту узнаваемости и посещаемости.
• Навыки выстраивания партнерств с локальными организациями, агентствами и брендами.

Responsibilities

• Владение и реализация локального маркетингового плана для Liverpool ONE, перевод центральной стратегии в локальные активности.
• Строить локальные отношения, развивать партнерства и выявлять новые возможности.
• Руководить локальным веб‑контентом, PR и программой лояльности, работая с центральной командой и партнёрами.

Skills

Сильный потребительский маркетинг

Управление кампаниями

Установление отношений

Job description

Описание:

WE ARE LANDSEC We identify and shape places that create opportunity, enhance quality of life, and bring joy to the people connected to them. This is how we’ve created the UK’s leading portfolio of urban places and one of the largest real estate companies in Europe. Our £10 billion portfolio is built around premium workplaces, the country’s pre‑eminent retail platform, and a residential pipeline that will redefine urban life. We’ve honed this ability over 80 years. Spotting the opportunities, building the partnerships, and continually adapting to shape the places that meet the needs of a changing world. Places where life happens. Where businesses grow. And where cities are defined. LOCATION This full‑time role is based at Liverpool ONE 3 days a week, and the ability to work from home or other Landsec destinations for 2 days a week.

• As Local Marketing Manager for Liverpool ONE, you will own and deliver the local marketing plan for one of the UK’s leading retail and leisure destinations. You will bring the destination to life through distinctive campaigns, local partnerships, compelling content and memorable experiences that drive awareness, visits and commercial performance.


• Working closely with Landsec’s central marketing team, you will turn portfolio strategy, consumer insight and local intelligence into relevant, effective marketing for Liverpool ONE.


• This is a hands‑on, high‑profile role with the opportunity to shape how Liverpool ONE connects with its audiences. You will have ownership and the opportunity to see the impact of your work, while developing your strategic, commercial and marketing expertise within a leading destination and a wider central marketing team.


• Why this role? Lead the local marketing of a distinctive destination at the heart of Liverpool, turning local opportunities into impactful marketing.


• Salary: Competitive

What you’ll gain:

Ownership of the local marketing plan, the opportunity to shape destination campaigns and partnerships, exposure to insight‑led strategy and commercial performance, and the chance to grow your influence within a central marketing team.

PRINCIPLE ACCOUNTABILITIES

• Own and deliver the local marketing plan for Liverpool ONE, translating central strategy and consumer insight into activity that builds destination awareness, drives visits and supports commercial performance. Set clear objectives, monitor results and optimise activity to maximise impact.


• Be the eyes and ears of the destination. Build local relationships, identify emerging trends and opportunities, and develop partnerships with cultural organisations, tourism bodies, local businesses and community groups. Turn local intelligence into distinctive campaigns, public relations opportunities and memorable moments.


• Lead local web content, public relations and loyalty activity. Keep website content accurate and compelling, identify stories and content opportunities, gather relevant social content, and work with central digital teams and agency partners to deliver effective communications. Drive local acquisition and engagement through our PLUS+ Members Rewards programme.


• Work closely with central teams, agencies and Digital Marketing Managers to deliver engaging social content and influencer collaborations — including live activations, openings and events.


• Build purposeful relationships with retailers and onsite teams. Identify opportunities for brand participation, content, offers and shared value. Ensure marketing is involved early in openings, events and destination planning, while managing retailer engagement through agreed priorities and processes.


• Champion central campaigns and collaborate across the business. Bring central marketing investment to life locally, contribute to relevant project teams and marketing‑led events, and work with specialist teams and agencies to deliver the agreed marketing response. Keep stakeholders informed, share performance and learning, and maintain clear ownership of marketing responsibilities.

Требования:

Strong consumer marketing experience, with the ability to develop and deliver integrated campaigns and activity that build awareness, engage audiences and achieve measurable outcomes. Creative and commercially minded, with the ability to spot opportunities, use local insight and consumer trends, and turn ideas into relevant marketing activity that benefits a destination and its audiences. Confident relationship builder and collaborator, able to develop productive relationships with internal teams, agencies, retailers, local organisations and external partners, and bring people together around shared objectives. Able to use insight and performance data to make decisions, set clear objectives, assess results and take action to improve the effectiveness and value of marketing activity. Highly organised and proactive, able to manage competing priorities, take ownership, work independently within an agreed strategy and collaborate effectively with specialist teams to deliver high‑quality marketing.

Условия:

We have a great benefits package, there to support you with your work‑life balance and in moments that matter. We offer fantastic Learning and Development opportunities to help you grow and reach your potential and we also play our part in supporting the communities where we live and work. Below are some of our core benefits, make sure to visit our My Total Reward page for more information.

• Performance based annual bonus plan


• 25 days annual leave (plus bank holidays) rising to 27 days after 2 years and the option to purchase up to 10 additional days each year.


• Enjoy an additional three‑day December festive break on top of your leave and a special ‘My Day’ to take off for whatever you choose.


• Enhanced pension contributions – Landsec will contribute up to 10.5% subject to your contribution.


• Private medical insurance, Health Cash Plan, Life assurance and income protection.


• Enhanced maternity, adoption, shared parental leave policies (view our Family policies page for more details)


• Two different share plans enabling you to share in the success you will help to build


• Up to 4 working days to volunteer per year and 'Give As You Earn' programmes allowing you to donate to charities straight out of your pay and we top up by 20%


• And when it comes to your health and wellbeing you will also have access to other benefits: our employee assistance programme, digital GP, cycle to work scheme, a mindfulness app and a health app supporting fertility and menopause

Diversity and Inclusion At Landsec, we value diversity & inclusion. We work to better reflect the diversity of the communities we work within and empower everyone who works at Landsec to realise their potential. We strive to ensure all our information, and services are accessible to and usable by everyone. If you would like to receive any information in a different way or would like us to do anything differently to help you apply for our roles, please get in touch with our recruitment partners by emailing [e-mail] To find out more about our approach, visit our Diversity and Inclusion page.