Marketing Manager, Law Enforcement

Axon; Boston (MA); Hybrid; USD 112,500 - 180,000; Full time

Benefits offered by this job

Competitive salary and 401k with employer match

Discretionary paid time off

Paid parental leave

Medical, Dental, Vision plans

Fitness Programs

Emotional & Mental Wellness support

Learning & Development programs

Snacks in our offices

Job summary

Axon is seeking a Marketing Manager in Boston to lead marketing efforts targeting law enforcement. This role involves executing campaigns, developing messaging, and collaborating with the sales team to bolster Axon's market presence.

The ideal candidate will have 5-8 years of field marketing experience and strong project management skills. Benefits include a competitive salary, 401k matching, and various health plans.

Qualifications

• 5–8 years of experience in field marketing, campaign execution, or vertical marketing.
• Strong written communication, project management, and stakeholder engagement skills.
• Familiarity with U.S. law enforcement or government audiences is a plus.

Responsibilities

• Execute marketing campaigns for state and local law enforcement.
• Manage campaign timelines and coordinate assets.
• Support digital campaigns and track performance.

Skills

Field marketing

Campaign execution

Project management

Stakeholder engagement

Written communication

Tools

Salesforce

HubSpot

Job description

At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.

Life at Axon is fast‑paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.

Marketing Manager, Law Enforcement

Location: Boston or Scottsdale | Reports to: VP, Head of USPS Marketing

Your Impact

As a Marketing Manager supporting state and local law enforcement, you’ll be responsible for supporting sales team requests, partnering with the events team on key events, and planning and executing targeted campaigns that reach police departments across the U.S. You’ll own messaging, content development, demand generation, and field marketing to strengthen Axon’s presence in our core market.

You’ll work cross‑functionally with Sales, Product Marketing, and Events to activate campaigns that increase awareness, build pipeline, and drive engagement across the buyer journey.

What You’ll Do

• Execute marketing campaigns for state and local law enforcement
• Write briefs, coordinate assets, and manage campaign timelines
• Support field programs, digital campaigns, and cross‑channel execution
• Work directly with customers to highlight and promote their stories on how they are advancing public safety
• Own calendar planning and campaign alignment
• Track campaign performance and support regular reporting

What You Bring

• 5–8 years of experience in field marketing, campaign execution, or vertical marketing
• Strong written communication, project management, and stakeholder engagement
• Familiarity with U.S. law enforcement or government audiences a plus
• Experience working with Salesforce, HubSpot, or similar tools preferred
• Ability to manage multiple projects and stay focused on detail and outcomes

AI Expectations in This Role

You’ll use AI to generate draft messaging, repurpose content, summarize campaign reports, and support workflow automation. You’ll be expected to identify ways AI can increase your speed and help deliver more effective campaigns to your segment.

Alignment with Axon’s Values

• Aim Far – You elevate how we reach, support, and engage law enforcement
• Win Right – You act with empathy and accountability in a high‑trust space
• Own It – You manage campaigns from concept to results
• Join Forces – You collaborate deeply with internal and external stakeholders
• Be Obsessed – You advocate for the end customer
• Expect Candor – You offer clear, constructive input across your team

90 Days at Axon

First 30 Days

• Meet key partners and review live campaigns and plans
• Understand segmentation, messaging, and priorities

First 60 Days

• Launch or optimize 2-3 campaigns and contribute to messaging development
• Align plans that support demand gen and sales

90 Days & Beyond

• Fully own campaign execution for key Law Enforcement programs
• Help build playbooks for future public safety GTM work

Benefits that Benefit You

• Competitive salary and 401k with employer match
• Discretionary paid time off
• Paid parental leave for all
• Medical, Dental, Vision plans
• Fitness Programs
• Emotional & Mental Wellness support
• Learning & Development programs
• Snacks in our offices

Compensation

Base Pay Range: $112,500 - $180,000 USD

Equal Opportunity Employer

We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent – regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances – and empowering all of our employees so they can do their best work.

Axon’s mission is to Protect Life. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.