Marketing Manager I/II - HCP, IBS

AbbVie; Illinois; On-site; USD 100,000 - 150,000; Full time

Job summary

AbbVie in Illinois is seeking a marketing professional to build and execute health care provider marketing plans for the IBS indication. You will shape brand strategy, digital ecosystems for HCPs, non-personal promotion, and tactical plans for sales execution.

Responsibilities include strategy and execution for key HCP programs, managing digital assets, coordinating with agency partners, overseeing budget allocations, and collaborating with patient advocacy initiatives.

Qualifications

• Bachelor's Degree required.
• Marketing experience with proficiency in marketing skills.
• Experience with health care provider programs preferred.

Responsibilities

• Strategy and execution for key HCP programs.
• HCP Digital ecosystem (website, CRM, Digital brand team, etc.).
• Non-personal promotion strategy development and execution.
• Portfolio positioning commercial partnership relationship.
• Competitive intelligence and response.
• Lead designated workstreams with Agency partners and other key stakeholders for strategic planning and execution.
• Support oversight of HCP Promo Budget allocation.
• Collaboration with customer engagement team to support Patient Advocacy Sponsorships and Relations/Events.

Skills

Marketing experience

HCP marketing

Strong communication

Cross-functional collaboration

Education

Bachelor's Degree

Job description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

This role can be hired as a Grade 18 or 19; candidate experience will determine grade.

Purpose:

As a member of the marketing team, this role will be responsible for building and executing health care provider marketing plans for the IBS indication. Key responsibilities include brand strategy, HCP digital ecosystems, non-personal promotion, and tactical plan development for sales force execution.

Responsibilities:

• Strategy and execution for key HCP programs
• HCP Digital ecosystem (website, CRM, Digital brand team, etc.)
• Non-personal promotion strategy development and execution
• Portfolio positioning commercial partnership relationship
• Competitive intelligence and response
• Lead designated workstreams with Agency partners and other key stakeholders for strategic planning and execution
• Support oversight of HCP Promo Budget allocation
• Collaboration with customer engagement team to support Patient Advocacy Sponsorships and Relations/Events

• Bachelor's Degree
• Marketing experience with proof of building proficiencies in all marketing skills

Preferred Qualifications:

• Experience in direct-to-physician marketing preferred
• Track record of effective execution and pull through, cross functional leadership, and positive results
• Strong communication skills (oral and written) with the ability to make persuasive presentations to customers, sales teams, partners and senior leadership
• Ability to work with colleagues, internal cross functional teams (Legal, Regulatory, Medical and Project Management) to bring new field resources to market
• Strong creative and conceptual thinking skills
• Financial/budgetary experience

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law:

• The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at the timeof this posting based on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographic location, andwemayultimatelypaymore or less than the posted range. This range may bemodifiedin thefuture.
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees.
• This job is eligible toparticipatein our long-term incentiveprograms.

Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.The amount and availability of any bonus,commission, incentive, benefits, or any other form ofcompensation and benefitsthat are allocable to a particular employeeremainsin the Company's sole andabsolutediscretion unless and until paid andmay bemodifiedat the Company’s sole and absolute discretion, consistent withapplicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html