Marketing Manager, Global Growth Marketing- Trauma

Johnson & Johnson Co.; West Chester (Chester County); On-site; USD 110,000 - 170,000; Full time

Job summary

Johnson & Johnson in West Chester, PA is seeking a Marketing Manager, Global Growth Marketing (Trauma) to lead the VOLT Plating Platform promotion. You will shape messaging, develop global campaigns, and collaborate with agencies, regional teams, and cross-functional partners to drive awareness and growth.

The role demands 5+ years in marketing, healthcare experience, and strong strategic communication skills, with ~20% travel worldwide. Bachelor’s degree required; MBA preferred.

Qualifications

• Bachelor's degree required; MBA preferred.
• Minimum 5 years in Marketing, Agency, PR or related areas.
• Minimum 2 years in Medical Device or healthcare regulated environment preferred.
• Demonstrated experience launching and managing brand campaigns and products.
• Orthopedics experience preferred; oncology/medical devices acceptable.
• Experience interacting with surgeons and sales teams preferred.
• Ability to navigate ambiguous environments and influence cross-functionally.

Responsibilities

• Market and Customer Insight – maintain understanding of trauma market dynamics and regional differences.
• Narrative and Messaging – expand global VOLT Platform messaging for priority audiences.
• Agency Leadership – lead advertising, creative, digital, and PR partners with clear direction and budgets.
• Global Promotional Strategy – develop a global plan with channels, activation roadmaps, and measures.
• High-Impact Asset Development – oversee production of high-quality marketing assets.
• Global and Regional Partnership – collaborate with regional teams for localization and activation.
• Campaign Activation and Measurement – drive rollout and measure reach, engagement, and impact.
• This position requires approximately 20% travel including weekends (domestic and international).

Skills

Brand Marketing

Brand Positioning Strategy

Business Storytelling

Customer Centricity

Customer Intelligence

Data Analysis

Data-Driven Decision Making

Digital Strategy

Execution Focus

Financial Analysis

Industry Analysis

Operational Excellence

Product Development Lifecycle

Product Management

Product Portfolio Management

Product Strategies

Stakeholder Management

Strategic Thinking

Technical Credibility

Education

Bachelor's Degree

MBA

Job description

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com.

All Job Posting Locations: West Chester, Pennsylvania, United States of America.

Job Description

Fueled by innovation at the intersection of biology and technology, we're developing the next generation of smarter, less invasive, more personalized treatments. Are you passionate about improving and expanding the possibilities of Orthopaedics? Ready to join a team that’s reimagining how we heal? Our Orthopaedics teams help keep more than 6 million people moving each year while delivering clinical and economic value to surgeons and healthcare systems. Our teams build solutions for joint reconstruction; trauma and craniomaxillofacial; sports, extremities, and elective foot and ankle; spine; and robotics and digital surgery. Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech DePuy Synthes is seeking a Marketing Manager, Global Growth Marketing, Trauma, based in West Chester, PA, to lead global promotion of the VOLT Plating Platform. This role will shape and expand the VOLT narrative, translate platform strategy into compelling and differentiated messaging, and build a comprehensive global promotional plan. Working closely with agency partners, regional marketing teams, and cross-functional stakeholders, this individual will create scalable campaigns and high-impact assets and programs that can be activated across global markets to strengthen awareness, engagement, and fuel growth of the VOLT Plating Platform.

Responsibilities

• Market and Customer Insight – Maintain a strong understanding of trauma market dynamics, customer needs, competitive activity, media and channel trends, and regional differences. Use these insights to strengthen the platform story and identify new opportunities to increase visibility and relevance.
• Narrative and Messaging – Expand and evolve the global VOLT Plating Platform narrative, messaging architecture, and value proposition to create a clear, consistent, and differentiated story for priority audiences. Translate complex platform, portfolio, clinical, and technical information into compelling promotional content while partnering with Medical, Regulatory, Legal, and other review stakeholders to support compliant execution.
• Agency Leadership – Lead advertising, creative, digital, production, public relations, and other agency partners from briefing through delivery. Set clear strategic direction, manage scope, timelines, budgets, and feedback, and hold partners accountable for high-quality, on-brand work.
• Global Promotional Strategy – Develop and lead a comprehensive global promotional plan that establishes campaign priorities, audience strategies, channels, investment needs, activation roadmaps, and measures of success. Ensure the plan supports the broader VOLT platform strategy and can be effectively adapted for regional and local market needs.
• High-Impact Asset Development – Lead the strategy and development of high-end product marketing assets. Manage content planning, production, review, and deployment to deliver a cohesive, high-quality body of work.
• Global and Regional Partnership – Partner closely with regional marketing teams to co-create campaigns, incorporate market insights and enable effective localization and activation. Establish scalable ways of working that balance global consistency with regional relevance.
• Campaign Activation and Measurement – Drive global campaign rollout, provide regions with activation guidance and implementation support, and establish performance indicators to assess reach, engagement, asset utilization, and business impact. Apply performance data and market feedback to refine plans and improve future campaigns.
• This position requires approximately 20% travel including weekends. Travel includes both domestic and international travel.

Qualifications & Requirements

• A minimum of a Bachelor's Degree is required; An MBA is preferred.
• A minimum of 5 years of dynamic business experience in any of the following areas: Marketing, Agency, Public Relations or related functions/business experience is required.
• A minimum of two (2) years of experience in Medical Device or other healthcare regulated environment is preferred.
• Demonstratable experience developing and executing brand campaigns, launching products, services and programs to the healthcare community is required.
• Orthopedics experience is preferred.
• Experience interacting with surgeon customers and sales force is preferred.
• Sales experience is beneficial.
• The ability to work effectively in an ambiguous environment and be comfortable making informed decisions with incomplete information is required.
• Demonstration of the ability to partner cross functionally in a matrixed organization, influencing without authority is required.
• Excellent written and verbal communication and presentation skills are required.
• The ability to work in a hands-on, fast paced, customer focused environment; Worldwide or international experience is preferred.

Required Skills

• Brand Marketing
• Brand Positioning Strategy
• Business Storytelling
• Customer Centricity
• Customer Intelligence
• Data Analysis
• Data-Driven Decision Making
• Digital Strategy
• Execution Focus
• Financial Analysis
• Industry Analysis
• Operational Excellence
• Process Improvements
• Product Development Lifecycle
• Product Management
• Product Portfolio Management
• Product Strategies
• Stakeholder Management
• Strategic Thinking
• Technical Credibility

Preferred Skills

• Brand Marketing
• Brand Positioning Strategy
• Business Storytelling
• Customer Centricity
• Customer Intelligence
• Data Analysis
• Data-Driven Decision Making
• Digital Strategy
• Execution Focus
• Financial Analysis
• Industry Analysis
• Operational Excellence
• Process Improvements
• Product Development Lifecycle
• Product Management
• Product Portfolio Management
• Product Strategies
• Stakeholder Management
• Strategic Thinking
• Technical Credibility

Equal Opportunity Employer

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act. Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, external applicants please contact us via https://www.jnj.com/contact-us/careers , internal employees contact AskGS to be directed to your accommodation resource.

Separation Update

On October 14, 2025, Johnson & Johnson announced plans to separate our Orthopaedics business to establish a standalone orthopaedics company, operating as DePuy Synthes. The planned separation is anticipated to be completed within 18 to 24 months, subject to legal requirements including consultation with works councils and other employee representative bodies, as may be required, regulatory approvals and other customary conditions and approvals. It is anticipated following conclusion of the transaction, you would be an employee of DePuy Synthes, and your employment would be governed by Orthopaedics employment processes, programs, policies, and benefit plans. Details of any planned changes would be provided to you by Orthopaedics at an appropriate time and subject to any necessary consultation processes.