Marketing Manager- Festivals

PR Girl Manifesto; Los Angeles (CA); On-site; USD 71,000 - 90,177; Full time

Job summary

AEG is seeking a Marketing Manager - Festivals to lead all festival marketing assets from concept to execution, collaborating with artist management, Radio/TV, and marketing teams to craft plans that reach the right demographic and drive ticket sales.

You'll manage budgets, oversee social channels, develop ad copy, schedule campaigns, and coordinate publicity and industry promotions, while guiding interns and coordinating with partners to maximize exposure.

Qualifications

• BA/BS degree in Marketing/Business Communications; PR preferred.
• 4-6 years of related work experience.
• 4-6 years experience with media buying.
• Strong communication and organizational skills.
• Knowledge of social media and online marketing initiatives and strategies.
• Must be internet savvy.
• Proficient in Photoshop and MS Office.
• Creative, detail-oriented person who can juggle multiple tasks.
• Knowledge of Music industry preferred.
• Passion for music preferred.

Responsibilities

• Develop and execute marketing and promotional plans for festivals in collaboration with festival directors, talent buyers, and marketing teams.
• Generate and adhere to marketing budgets; book and account for all advertising and media.
• Oversee social media accounts; develop ad copy and schedule campaigns.
• Monitor show performance and adjust strategy to meet marketing goals.
• Oversee publicity, press interviews, and coordinate artist availability for promotions.
• Develop and pitch promotions to media outlets; negotiate rates and contracts.
• Identify additional marketing opportunities to boost ticket sales and stay current with trends.
• Coordinate with artist management on asset requests (ecards, banners, posters, social posts).
• May supervise interns and assistants.

Skills

Communication

Organizational skills

Social media marketing

Internet savvy

Photoshop

MS Office

Music industry knowledge

Creativity

Detail-oriented

Budget management

Education

BA/BS in Marketing or Business Communications

Tools

Photoshop

MS Office

Job description

Company Information

For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.

Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.

If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer!

Job Summary

The Marketing Manager- Festivals is responsible for all marketing assets for festivals on calendar. This position will work in conjunction with artist management, Radio/TV, and marketing team to create and develop an effective marketing plan that will reach the correct demographic and target customers appropriate for each show. The Marketing Manager will develop graphic content used to inform the general public of shows for the purpose of gaining ticket sales. This position will also be responsible for maintaining and tracking budgets to make sure funds are allocated correctly. The Marketing Manager will oversee social media accounts and ensure they are up to date with engaging material.

Essential Functions

• Responsible for development and execution of marketing and promotional plans. Collaborates with festival directors, talent buyers, and marketing director to plan and oversee the marketing spend.
• Generate and adhere to marketing budget. Book and account for all advertising and media ensuring funds are allocated to correct partners. Prepare advertising settlements for each show
• Oversee Social Media accounts for each show. Develop ad copy; implement ad schedules to appeal to a specific demographic and target customer.
• Oversee and evaluate show performance, making adjustments to meet marketing strategy in changing market or competitive conditions
• Supervise publicity, advance press interviews, secure and coordinate artist availability for promotions with management, label and public relations agencies.
• Develop and pitch promotions to media outlets. Contact radio and schedule radio time and set up giveaways. Negotiate rates and contracts with various media outlets
• Develop additional marketing opportunities to increase ticket sales when needed. Keep up with current marketing and social media trends to brainstorm new ideas and concepts for assets and promotions to market events.
• Work with marketing team and artist management to strategize new ways to market shows and reach the correct audience. Request graphics for ecards, banners, posters, social media post, radio station needs and e-mails
• May be responsible for overseeing interns and assistants.

Required Qualifications

• BA/BS Degree (4 years) in Marketing/ Business Communications, PR Preferred
• 4-6 years Of related work experience
• 4-6 years Experience with media buyingMay be responsible for overseeing interns and assistants.
• Strong communication and organizational skills
• Knowledge of social media and online marketing initiatives and strategies
• Must be internet savvy
• Proficient in Photoshop and MS Office
• Creative, detail-oriented person who can juggle multiple tasks
• Knowledge of Music industry preferred
• Passion for music preferred

Payscale

$71,000-$90,176.50

Bonus

This position is eligible for a bonus under the current bonus plan requirements.

Benefits

We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.

AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside their normal description.

AEG's policy is to hire the most qualified applicants, and we comply with all applicable federal, state and local employment laws in making hiring and employee decisions. We are an equal opportunity employer and do not discriminate against applicants or employees on the basis of race, color, marital status, disability, religion, age, sex, sexual orientation, national origin, genetic information, veteran status, or any other legally protected status recognized by applicable federal, state or local law.

Employer does not offer work visa sponsorship for this position.