Marketing Manager, Digital & Demand Gen (GovTech)

CivicEye; Charlotte (NC); Hybrid; USD 85,000 - 125,000; Full time

Benefits offered by this job

Annual performance bonus

PTO and medical benefits

Job summary

CivicEye, a Charlotte-based provider of cloud-based public safety software, seeks a hands-on Marketing Manager to own brand, digital presence, and the sales collateral library. You will lead a website and search overhaul, manage HubSpot as the system administrator, and guide social channels targeting public sector buyers.

You will report to Sales & Marketing leadership, coordinate with AEs, a Solutions Engineer, and a Proposal Manager, and drive measurable inbound interest through content and

Qualifications

• Own website content and conversion paths (WordPress)
• Experience building and running B2B social programs (LinkedIn)
• HubSpot CRM and marketing automation, reporting and deduplication
• Strong project management and vendor coordination abilities
• Designer eye for layout and brand-consistent material

Responsibilities

• Own HubSpot instance, workflows, and reporting
• Lead a full revamp of website, SEO, and social channels
• Manage brand identity, guidelines, and collateral library
• Coordinate conference program logistics and post-event follow-up
• Review and ensure consistency of reusable content for proposals
• Maintain version control of approved marketing collateral

Skills

WordPress CMS

HubSpot admin

SEO basics

LinkedIn marketing

Google Analytics

Marketing automation

Content writing/editing

Brand governance

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Canva

Adobe Creative Suite

Job description

CivicEye, a Charlotte-based provider of cloud-based public safety software, seeks a hands-on Marketing Manager to own brand, digital presence, and the sales collateral library. You will lead a website and search overhaul, manage HubSpot as the system administrator, and guide social channels targeting public sector buyers.

You will report to Sales & Marketing leadership, coordinate with AEs, a Solutions Engineer, and a Proposal Manager, and drive measurable inbound interest through content and