Marketing Manager - Dasher Expansion

DoorDash, Inc.; New York (NY); On-site; USD 143,000 - 210,000; Full time

Benefits offered by this job

401(k) match

Paid parental leave

Wellness benefits

Healthcare coverage

Paid time off

Job summary

DoorDash is seeking a Manager, Dasher Integrated Marketing – Expansion & New Business Bets to lead growth and GTM strategies for Dashers’ new earning opportunities. You’ll partner with Product, Design, Strategy, and Operations to shape positioning, drive awareness, adoption, and excitement across in‑app and external channels.

This role thrives in ambiguity, blending analytical thinking with storytelling. You’ll run pilots to validate demand, mentor cross‑functional teams, and own campaigns from

Qualifications

• 5+ years in marketing or strategy in high-growth environments.
• Strong cross-functional leadership and project management.
• Data-driven with ability to size markets and run analyses.
• Experience designing and running primary research.
• Proven ability to lead 0→1 or early-stage launches.
• Ability to develop GTM frameworks and execute campaigns.
• Clear, concise communication and storytelling skills.
• Hands-on, builder mindset for new product opportunities.

Responsibilities

• Define and size target Dasher audiences for new earning opportunities.
• Own product-market fit work: hypotheses, research, and translate findings.
• Collaborate to run pilots, set success criteria, decide on scale or stop.
• Lead GTM strategy from first pilot through scale.
• Execute marketing experiments and pilots across channels.
• Uncover Dasher needs with research and inform messaging.
• Partner with Creative, Brand, and CRM for high-impact campaigns.
• Join cross-functional weekly reviews and report progress to leadership.
• Mentor cross-functional partners as marketing lead for new bets.
• Own campaign execution from content to in-app and email launches.

Skills

Experience in marketing

Cross-functional leadership

Data analytics

Market research

Launch experience

GTM frameworks

Communication skills

Builder mentality

Tools

Excel

SQL

Job description

About the Team

Integrated Marketing brings the value of DoorDash to Customers, Merchants, and Dashers by informing DoorDash’s product strategy through identifying audience needs, communicating the value of the products and services we create, and by nurturing engagement through marketing campaigns and programs.

This role sits within the Dasher Integrated Marketing team, which drives awareness, engagement, and sentiment among Dashers. Within the team, the Expansion Pod focuses on new business bets and emerging opportunities—from DashLink and DSD to Catering, Alcohol, and Parcels. We work closely with Product, Strategy, and Operations partners to bring new, innovative delivery experiences to market that expand what it means to dash with DoorDash.

About the Role

As a Manager, Dasher Integrated Marketing – Expansion & New Business Bets, you will lead growth and go-to-market strategies for DoorDash's newest, early-stage earning opportunities for Dashers. You’ll work with partners both within the Dasher marketing org and across product management, design, strategy & operations to support strategic marketing initiatives that define product-market fit and drive awareness, adoption & excitement of new offer types for Dashers. You’ll work on projects ranging from scrappy ops tests, to national GTM launches to support the development and scaling of programs that increase engagement and retention within these new earning opportunities. You’ll leverage in-app, owned, and earned channels to grow product usage, measure impact, and drive awareness for these initiatives. You’ll collaborate with research teams like UXR and Audience insights to identify and synthesize Dasher needs, trends, and early opportunities for us to explore.

This role is ideal for someone who thrives in ambiguity, enjoys blending analytical thinking with creative storytelling, and loves building new things from the ground up.

You’re excited about this opportunity because you are…

A team player who leads by example. You bring a growth and performance mindset to problems, while also weaving together a knack for storytelling to help make a campaign or product launch successful.

Key responsibilities:

• Define and size target Dasher audiences and cohorts for new earning opportunities, including TAM and which audience segments to prioritize.
• Own product-market fit work: form hypotheses, design and run research (surveys, UXR interviews, concept tests, pilots), and translate findings into positioning, product feedback and roadmap input.
• Collaborate with product, design, and strategy & operations to run small-scale pilots to validate demand before investing in a national launch; set success criteria up front, and decide whether to scale, iterate or stop.
• Lead go-to-market strategy for new, early-stage offer types, from first pilot through scale.
• Execute marketing experimentation and pilots for new offerings that Dashers value and adopt—synthesizing learnings and scaling what works.
• Partner with research and insights teams to uncover Dasher needs, pain points, and motivations across new earning modalities, and use findings to inform messaging and product roadmaps.
• Collaborate with Creative, Brand, and CRM teams to build high-impact campaigns across owned and earned channels.
• Join a cross-functional team from Product, Brand, CRM, and Operations on weekly business reviews. Report out to leadership on progress and drive recommendations
• Mentor and influence cross-functional partners as the marketing lead for new business bets, helping set the tone and best practices for how we test, learn, and scale.
• Roll up your sleeves to own the success of a campaign or test: writing content, setting up in-app and email campaigns, and bringing together other needed partners to execute your strategies

We’re excited about you because…

• 5+ years of professional experience in a marketing or strategy role, within a high-growth and fast-paced environment and experience working with Product and Strategy teams
• You have strong project management skills, balancing multiple initiatives while maintaining attention to detail. You’re experienced in cross-functional leadership, aligning product, ops, creative, and research stakeholders toward a shared goal.
• You’re data-fluent and can lead and self-serve on market/segment sizing, forecasting, and analytics to understand campaign efficacy and run A/B tests. You're proficient in Excel and understand how to best leverage available AI tooling to gather insights and trends. Ideally, you’re also proficient in SQL (not a requirement)
• You have hands‑on research skills: you've designed and run primary research (surveys, interviews, concept tests) yourself and used the results to shape positioning, product or roadmap decisions.
• You have experience in 0→1 or early‑stage launches where the product, audience and playbook were still being defined.
• You can flex between strategic and executional work —developing GTM frameworks one day and writing in‑app copy the next.
• You’re an exceptional communicator—clear, concise, and persuasive.
• You have a builder's mentality: you're energized by new products, comfortable with incomplete information, and get hands‑on to make ideas real and launch products that resonate with your audience

We expect this position to be filled by 12/7/26.

Compensation

The successful candidate’s starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market‑dependent and may be modified in the future.

In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.

DoorDash cares about you and your overall well‑being. That’s why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family‑forming assistance, and a mental health program, among others.

To learn more about our benefits, visit our careers page here.

See below for paid time off details:

• For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year.
• For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3.4 hours/month if working 20 hours/week), and paid sick time accrued at 1 hour for every 30 hours worked (e.g. about 5.8 hours/month if working 40 hours/week; about 2.9 hours/month if working 20 hours/week).

The national base pay range for this position within the United States, including Illinois and Colorado.

$142,800 — $210,000 USD

About DoorDash

At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started by enabling door‑to‑door delivery, and we are looking for team members who can help us go from a company that is known as the place you order food to a company that people turn to for any and all goods.

DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well‑being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.

Our Commitment to Diversity and Inclusion

We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.

Statement of Non‑Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce – people who identify as women, non‑binary or gender non‑conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently‑abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non‑discrimination.

Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.

If you need any accommodations, please inform your recruiting contact upon initial connection.

Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only.

We used Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provided Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023. We resumed using Covey Scout for Inbound again on June 29, 2024, and ceased using Covey Scout for Inbound on April 30, 2026.

The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: https://getcovey.com/nyc-local-law-144.

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