Marketing Manager, Corporate Marketing

Gartner; Irving (TX); Hybrid; USD 79,000 - 109,000; Full time

Benefits offered by this job

World-class benefits

Hybrid work environment

Generous PTO

401k match

Stock purchase plan

Job summary

Gartner seeks a Marketing Manager to join the Global Business Sales (GBS) Marketing team focused on our Marketing product. You will drive demand generation, pipeline growth, and business impact by developing integrated campaigns and collaborating with Sales, Product, and Research.

The role emphasizes customer-centric marketing, multi-channel programs, and analytics to optimize performance, with a hybrid work environment and competitive compensation.

Qualifications

• Bachelor's degree in marketing, business, or a related field.
• 5+ years of relevant marketing experience in B2B or global environments.
• Hands-on experience developing integrated marketing or demand generation programs; engaging executive audiences is a plus.

Responsibilities

• Support Marketing Director in developing and executing integrated marketing strategies and campaigns to drive revenue growth.
• Coordinate multi-channel marketing campaigns and content programs to generate leads and support sales.
• Collaborate with centers of excellence to ensure smooth execution of marketing activities.
• Gather input from Product, Research, and Sales to inform messaging and tactics; distribute campaign content.
• Strategize clear marketing messages and ensure consistency across channels.
• Work with teams across regions to share ideas and support integrated activities.
• Track marketing performance using established metrics and analytics; share results and improvements.
• Support demand generation by communicating messages to Sales.
• Build strong relationships with Sales teams and regional leaders.
• Monitor KPIs and evaluate campaign effectiveness to inform future tactics.

Skills

Campaign management

Channel strategies

Sales enablement

Salesforce CRM

Power BI

Google Analytics

Excel

PowerPoint

AI tools

Data analysis

Executive communication

Education

Bachelor's degree in marketing or related field

Tools

Power BI

Google Analytics

Job description

Global Sales & Services Operations (GSSO) is the team that helps shape Gartner's mission-critical sales and services priorities and works with sales and services leaders to drive tactical and analytical insights. As an associate on the GSSO team, you’ll be at the forefront of the ongoing transformation of Gartner's Sales and Services teams, which delivers approximately $5.3B in annual business and technology insights revenue. You will partner with business leaders across Gartner to support global Sales and Services teams comprising nearly 9,000 associates and which sell to and service every major function across the enterprise.

About the role:

Gartner delivers actionable, objective insight to executives and their teams to make faster, smarter decisions and achieve stronger performance on their most critical priorities. Our Corporate Global Marketing team strategizes and develops marketing programs to help prospective customers understand how Gartner's expert guidance and tools enable smarter decisions and stronger performance on an organization's mission critical priorities. The team accelerates sales activity by attracting, engaging, and converting prospects through the delivery of compelling Gartner insights and experiences across the buyer journey.

We are seeking a Marketing Manager to join our Global Business Sales (GBS) Marketing team focused on our Marketing product. The ideal candidate would have a background in campaign management, channel strategies and sales enablement to drive demand generation, pipeline growth, and business impact. To be successful, you must have a passion for customer-centric marketing, partnering closely with sales, and developing and innovating programs that resonate with our target audiences.

What You Will Do:

• Support Marketing Director in developing and executing integrated marketing strategies and campaigns to help drive revenue growth.
• Coordinate and implement multi-channel marketing campaigns and content marketing programs aimed at generating leads and supporting sales efforts.
• Work with centralized centers of excellence to help ensure smooth execution of planned marketing activities.
• Gather and organize input from Product, Research, and Sales teams to help inform campaign messaging and tactics. Collaborate with other marketing team members to develop and distribute campaign content.
• Strategize clear, concise marketing messages and content, ensuring consistency across channels and formats.
• Work with colleagues across business lines and regions to share marketing ideas and support integrated activities.
• Track and report on marketing performance using established metrics and analytics. Share findings and suggest improvements to enhance campaign impact.
• Support demand generation activities by helping communicate key messages and campaign details to the Sales organization.
• Build strong working relationships with Sales teams and regional leaders.
• Monitor KPIs and campaign metrics and assist in evaluating campaign effectiveness to inform future tactics.

What You Will Need:

• Bachelor's degree in marketing, business, or a related field.
• 5-7 years of relevant marketing experience, preferably in a B2B or large/global company environment.
• Hands-on experience developing and executing integrated marketing or demand generation programs; experience engaging executive-level audiences is a plus.
• High attention to detail and strong problem-solving skills with consistent follow-through.
• Advanced organizational and communication skills; able to manage multiple projects and collaborate with stakeholders.
• Ability to adapt and work effectively in a fast-paced, dynamic, and collaborative environment.
• Proficiency with CRM (Salesforce), email management systems, data analytics platforms (Power BI, Google Analytics), and AI tools (Chat GPT, Notebook LM, Copilot).
• Intermediate to advanced Excel skills (formulas, pivot tables) and strong PowerPoint capabilities.
• Excellent English written and verbal communication skills.
• Strong analytical skills and a data-driven mindset; able to interpret and present marketing data.

Who are we?

At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.

Our mission relies on expert analysis and bold ideas to deliver actionable, objective business and technology insights, helping enterprise leaders and their teams succeed with their mission-critical priorities.

Since our founding in 1979, we've grown to 20,000 associates globally who support over 13,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That's why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work?

Our vast, virtually untapped market potential offers limitless opportunities - opportunities that may not even exist right now - for you to grow professionally and flourish personally. How far you go is driven by your passion and performance.

We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.

Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.

We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.

Gartner is the world authority on AI

At Gartner, you'll join a company at the very center of the AI revolution. Gartner has proactive, objective guidance throughout clients' AI journeys. We set the standard for how organizations leverage artificial intelligence to drive meaningful impact. You'll have access to unmatched resources, expertise, and technology, and play a key role in helping Gartner and our clients innovate and grow as we leverage AI to transform business and technology landscapes.

It's an exciting time to be at Gartner, with limitless opportunities to make a real impact, grow your skills, and build a lasting, meaningful career in a field that's reshaping the way we operate. If you're passionate about AI and want to be part of a team that's guiding the leaders who shape the world, Gartner is the place for you.

What do we offer?

Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.

In our hybrid work environment, we provide the flexibility and support for you to thrive - working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.

Gartner believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is 79,000 USD - 109,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. Our talent acquisition team will provide the specific opportunity on our bonus or incentive programs to eligible candidates. We also offer market leading benefit programs including generous PTO, a 401k match up to $7,200 per year, the opportunity to purchase company stock at a discount, and more.

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to seek to advance the principles of equal employment opportunity.

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company's career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at [phone] or by sending an email to [e-mail].