Marketing Manager, Campaigns & Messaging- Spine

Johnson & Johnson Co.; Raynham (MA); On-site; USD 102,000 - 177,000; Full time

Benefits offered by this job

401(k) plan

Long-term incentive program

Vacation 120 hours/year

Sick time 40 hours/year

Paid holidays

Job summary

Johnson & Johnson is seeking a Manager Digital Marketing Campaigns & Messaging for Spine to lead campaign strategy and messaging across the Spine portfolio. You will translate product strategy and customer insights into integrated campaigns that drive adoption, awareness and value for surgeons and healthcare systems.

You will oversee messaging architecture, content planning and cross-functional collaboration with Product Marketing, Medical Affairs and Communications to ensure consistent,

Qualifications

• Bachelor's degree required in Marketing, Communications, Digital Marketing, Business Admin or related field.
• MBA or advanced degree preferred.
• 5–10+ years in marketing, campaign strategy, communications, product marketing or related commercial functions.
• Experience in healthcare/medical device or life sciences environments is a plus.

Responsibilities

• Lead development of integrated marketing campaign strategies aligned with objectives.
• Develop messaging frameworks, value propositions and storytelling strategies.
• Plan content requirements across digital, social, web and field channels.

Skills

Brand positioning

Budgeting

Collaboration

Content management

Content marketing

Digital marketing

Digital channels

Marketing analytics

Education

Bachelor's degree in Marketing or related

MBA or advanced degree preferred

Job description

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com

Job Function: Digital Marketing

Job Sub Function: Digital Marketing Strategy

Job Category: Professional

All Job Posting Locations: Palm Beach Gardens, Florida, United States of America, Raynham, Massachusetts, United States of America, Remote (US), Warsaw, Indiana, United States of America, West Chester, Pennsylvania, United States of America

Job Description: Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments. Are you passionate about improving and expanding the possibilities of Orthopaedics? Ready to join a team that’s reimagining how we heal? Our Orthopaedics teams help keep more than 6 million people moving each year while delivering clinical and economic value to surgeons and healthcare systems. Our teams build solutions for joint reconstruction; trauma and craniomaxillofacial; sports, extremities, and elective foot and ankle; spine; and robotics and digital surgery. Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech On October 14, 2025, Johnson & Johnson announced plans to separate our Orthopaedics business to establish a standalone orthopaedics company, operating as DePuy Synthes. The planned separation is anticipated to be completed within 18 to 24 months, subject to legal requirements including consultation with works councils and other employee representative bodies, as may be required, regulatory approvals and other customary conditions and approvals. It is anticipated following conclusion of the transaction, you would be an employee of DePuy Synthes, and your employment would be governed by Orthopaedics employment processes, programs, policies, and benefit plans. Details of any planned changes would be provided to you by Orthopaedics at an appropriate time and subject to any necessary consultation processes.

DePuy Synthes is recruiting for a Manager Digital Marketing Campaigns & Messaging for Spine located in Warsaw, IN, West Chester, PA, Raynham, MA, or Palm Beach Gardens, FL. Remote work options may be considered on a case‑by‑case basis and if approved by the Company This role will report into the Spine Downstream Marketing Team. This strategic role is responsible for developing spine marketing campaign strategies, messaging frameworks, and content plans. The individual ensuring product strategies, value propositions, clinical evidence and customer insights are transformed into clear, compelling and consistent campaigns across the Spine portfolio. Remote work options may be considered on a case‑by‑case basis and if approved by the Company. The Manager will be led campaign planning, messaging architecture and content strategy while partnering closely with Product Marketing, Medical Affairs and Communications.

Responsibilities

• Campaign Strategy Leadership – Lead development of integrated marketing campaign strategies aligned with commercial, marketing and business objectives. Build annual and launch-specific campaign roadmaps supporting portfolio priorities and growth initiatives. Translate product strategy, customer insights and market opportunities into customer-focused marketing plans. Identify opportunities to create connected campaigns across customer segments, procedures, technologies and care settings. Establish campaign governance, planning processes and performance measurement standards.
• Marketing Messaging & Content Strategy – Development of messaging frameworks, campaign narratives, value propositions and storytelling strategies. Ensure consistency of messaging across all customer touchpoints, channels and stakeholder audiences. Partner with platform marketing teams to evolve product positioning into market-ready customer communications. Guide development of claims-based content strategies leveraging clinical evidence and customer insights.
• Campaign Development & Content Planning – Determine content requirements across digital, social, web, industry meetings and field communications channels. Guide prioritization of campaign investments and resources.

Qualifications

• Education – Bachelor's degree required. Degree in Marketing, Communications, Digital Marketing, Business Administration or related field preferred. MBA or advanced degree preferred.
• 5-10+ years of progressive experience in marketing, campaign strategy, communications, product marketing or related commercial functions.
• Demonstrated experience developing integrated marketing campaigns in a healthcare, medical device, pharmaceutical or life sciences environment.
• Experience leading messaging, positioning and content strategy initiatives.
• Strong strategic planning and cross-functional leadership capabilities.
• Proven ability to influence senior stakeholders and drive alignment across matrixed organizations.
• Exceptional communication, presentation and storytelling skills.
• Experience managing agencies, vendors and external partners.
• Spine or Orthopaedics experience preferred.
• Experience supporting surgeon, healthcare professional, ASC or healthcare system customer segments.
• Knowledge of healthcare advertising, promotional review and regulatory requirements.
• Experience with product launch campaigns and omnichannel engagement programs.
• Experience using customer insights and marketing analytics to guide decision making.

Required Skills

Brand Positioning Strategy, Budgeting, Collaboration, Consulting, Content Management, Content Marketing, Cultural Communications, Customer Analytics, Data Visualization, Digital Channels, Digital Marketing, Digital Trends, Process Improvements, Report Writing, Technical Credibility, Technologically Savvy

Preferred Skills

Brand Positioning Strategy, Budgeting, Collaboration, Consulting, Content Management, Content Marketing, Cultural Communications, Customer Analytics, Data Visualization, Digital Channels, Digital Marketing, Digital Trends, Process Improvements, Report Writing, Technical Credibility, Technologically Savvy

Benefits & Pay

• The anticipated base pay range for this position is : $102,000.00 - $177,100.00
• Additional Description for Pay Transparency: Please provide the benefits applicable. Required for US Positions. Please copy and paste the applicable benefits into the empty text box below, based on the type of role. [DELETE ANY BENEFITS NOT APPLICABLE TO THE POSITION] Please use the following language: Subject to the terms of their respective plans, employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).
• This position is eligible to participate in the Company’s long-term incentive program.
• Subject to the terms of their respective policies and date of hire, employees are eligible for the following time off benefits: Vacation –120 hours per calendar year
• Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
• Holiday pay, including Floating Holidays –13 days per calendar year
• Work, Personal and Family Time - up to 40 hours per calendar year
• Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
• Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
• Caregiver Leave – 80 hours in a 52-week rolling period10 days
• Volunteer Leave – 32 hours per calendar year
• Military Spouse Time-Off – 80 hours per calendar year

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act. Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs.

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com/.