Marketing Manager (Brand & Sponsorships), XCM

Amazon; Seattle (WA); On-site; USD 83,000 - 138,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Parental leave

Job summary

Amazon's Cross Channel and Category Marketing Team (XCM) is seeking a Marketing Manager to drive campaign delivery across Prime brand campaigns and US Sponsorships. The role spans Sponsorships and Campaigns, owning activation across CPA and NWSL, and end-to-end execution of Prime initiatives with channel-specific support.

You will partner with Insights, Media, Measurement, Social, Brand Planning, and Creative to develop data-informed plans that break through and deliver measurable results.

Qualifications

• 4+ years of professional marketing experience (not including internships).
• Experience using data and metrics to drive improvements.
• Experience building, executing and scaling cross-functional marketing programs.
• Experience managing or working within cross-functional marketing and creative teams.
• Experience delivering paid media campaigns across TV, print, and digital channels.
• Experience communicating complex ideas clearly to internal and external stakeholders.

Responsibilities

• Own end-to-end development and execution of focused Prime brand initiatives (e.g., audience-specific campaigns such as Prime for Young Adults), from brief development through production, channel delivery, and measurement optimization.
• Support campaign leads on large-scale global Prime campaigns with channel-specific execution, cross-functional coordination, and performance reporting.
• Lead activation campaign execution across the US sponsorship portfolio (CPA, NWSL), including creative rotation management, cross-functional coordination at key partnership moments, and day-to-day partner management support.
• Own initiative-level performance tracking and reporting; analyze campaign metrics across channels and deliver insights-driven optimization recommendations to senior stakeholders.
• Partner with international marketing teams to share campaign learnings, insights, and creative constructs that support idea scaling across locales.
• Support leadership in the development of the annual integrated marketing plan, contributing channel planning inputs, measurement recommendations, and performance insights to optimize business and brand impact.
• Manage on-time and on-budget delivery of Prime campaigns and sponsorship activations; proactively identify and clear blockers and contribute to team process improvements that increase operational efficiency.

Skills

Marketing strategy

Data-driven decision making

Cross-functional collaboration

Stakeholder communication

Paid media campaigns

Agency or brand-side marketing

Job description

Description

Amazon's Cross Channel and Category Marketing Team (XCM) is hiring a marketer to drive campaign delivery across our Prime brand campaigns and US Sponsorship portfolio. This role will flex across two important pillars of our team — Sponsorships and Campaigns — providing execution excellence. On Sponsorships, this role owns campaign activation across our active partnership portfolio, including Climate Pledge Arena (CPA) and the NWSL. On Campaigns, this role takes end-to-end ownership of focused Prime brand initiatives while supporting channel-specific execution on larger global campaigns.

XCM runs the largest and most performative mass marketing portfolio at Amazon, spanning cross-channel brand campaigns and professional sports sponsorships. This individual will partner closely with XCM leadership and team members and with stakeholders across Amazon.

The Marketing Manager will work closely with functional team members across XCM including Insights, Media, Measurement, Social, Brand Planning, and Creative to develop insight-driven, integrated plans that consistently break through and drive measurable results. We are looking for a customer-centric, results-oriented marketer who applies data responsibly to guide execution, continuously seeks to optimize performance, and can marry creative instinct with analytical rigor. Strong document writing and the ability to communicate clearly to senior stakeholders are essential.

Key job responsibilities

• Own end-to-end development and execution of focused Prime brand initiatives (e.g., audience-specific campaigns such as Prime for Young Adults), from brief development through production, channel delivery, and measurement optimization.

• Support campaign leads on large-scale global Prime campaigns with channel-specific execution, cross-functional coordination, and performance reporting.

• Lead activation campaign execution across the US sponsorship portfolio (CPA, NWSL), including creative rotation management, cross-functional coordination at key partnership moments, and day-to-day partner management support.

• Own initiative-level performance tracking and reporting; analyze campaign metrics across channels and deliver insights-driven optimization recommendations to senior stakeholders.

• Partner with international marketing teams to share campaign learnings, insights, and creative constructs that support idea scaling across locales.

• Support leadership in the development of the annual integrated marketing plan, contributing channel planning inputs, measurement recommendations, and performance insights to optimize business and brand impact.

• Manage on-time and on-budget delivery of Prime campaigns and sponsorship activations; proactively identify and clear blockers and contribute to team process improvements that increase operational efficiency.

Basic Qualifications

• 4+ years of professional non-internship marketing experience

• Experience using data and metrics to drive improvements

• Experience building, executing and scaling cross-functional marketing programs

• Experience managing or working within cross-functional marketing and creative teams

• Experience delivering paid media campaigns spanning TV, print ads and digital/social channels

• Experience engaging, verbally and in writing, with internal and external stakeholders to convey complex ideas in a clear, concise manner

• Experience in agency or brand-side marketing roles overseeing complex campaigns, with strong cross-functional collaboration and creative problem-solving skills (agency management experience preferred).

Preferred Qualifications

• Experience working on large consumer brands with broad, multi-channel campaign portfolios.

• Experience in sponsorship marketing, partnership activation, or sports/entertainment campaign execution.

• Experience driving direction and alignment with large cross-functional teams and agency partners.

• Experience providing creative input and development from concept to completion.

• Experience executing marketing strategy and creative at a high bar, with demonstrated ownership of initiative-level metrics and performance optimization.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .

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