Marketing Manager - Active Adult

Greystar; Northern (KY); Hybrid; USD 75,000 - 90,000; Full time

Benefits offered by this job

Medical, Dental, Vision insurance

Generous Paid Time off

401(k) with Company Match

Housing discount

Job summary

Greystar seeks a Marketing Manager to develop strategic initiatives across brand, digital marketing, and data-driven decisions for a diverse portfolio of properties.

This role collaborates with onsite and operations teams, leads campaigns, manages reporting, and drives budgeted marketing performance with a focus on growth and efficiency; travel ~20% and East Coast location requirement.

Qualifications

• 3+ years of corporate-level marketing experience in real estate, property management, or related industry.
• Bachelor's degree in Marketing, Communications, Business, or related field.
• Experience in brand building, digital marketing, and data-driven decision making.

Responsibilities

• Serves as primary marketing contact for Onsite and Operations teams with portfolio assignment.
• Collaborates with Onsite and Operations on programs to boost property performance.
• Defines and executes marketing strategy, brand evolution, and related programs.
• Oversees Greystar brand consistency across portfolios and campaigns.
• Manages digital assets, social channels, and advertising partnerships.

Skills

Brand strategy

Marketing analytics

Project management

Cross-functional collaboration

Client reporting

Tools

Canva

Google Analytics

Microsoft Excel

PowerPoint

Job description

ABOUT GREYSTAR

Greystar is a leading, fully integrated global real estate platform offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing. Headquartered in Charleston, South Carolina, Greystar manages and operates over $350 billion of real estate in more than 260 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, managing over one million units/beds globally. Across its platforms, Greystar has nearly $79 billion of assets under management, including over $34 billion of development assets and over $36.5 billion of regulatory assets under management. Greystar was founded by Bob Faith in 1993 to become a provider of world‑class service in the rental residential real estate business. To learn more, visit www.greystar.com.

Job Description Summary

The Marketing Manager will play a key role in developing and executing strategic marketing initiatives that enhance brand presence, support client objectives, and drive property performance across our portfolio. This role requires a results‑driven marketing professional with experience in brand building, digital marketing, and data‑driven decision‑making. The ideal candidate will bring at least three (3) years of corporate‑level marketing experience in the property management or related industry, supported by a four‑year college degree in Marketing, Communications, Business, or a related field. The Marketing Manager will collaborate closely with internal teams and clients to deliver impactful campaigns, manage reporting, and ensure marketing efforts align with overall business goals.

Key Responsibilities

• Serves as primary marketing contact for Onsite and Operations teams with assignment of a specific portfolio based on regional needs.
• Collaborates with Onsite team and Operations on marketing programs that enhance property performance and support portfolio goals.
• Uses critical thinking to define and execute marketing strategy, brand evolution, and programs that support achievement of the portfolio’s business development and financial performance goals by implementing action plans around marketing, advertising, sales, and new development presentations.
• Oversees and manages Greystar brand to maintain consistency across portfolio, where applicable.
• Assists in acquisition and disposition assignments by managing transfer of digital assets, setup of new advertising and campaign agreements, transition and updates of social channels, and onboarding new team members by reviewing Greystar policies, procedures, and practices related to marketing and advertising.
• Takes initiative to research, define, and launch cutting‑edge technology and programs to increase performance and minimize marketing expenses.
• Project manages the development of community specific digital assets and collateral materials, communication pieces, promotional materials, presentations, websites, reporting and training materials for an assigned portfolio of communities.
• Provides oversight of ORM and social media initiatives to align with community band, portfolio goals, and National benchmarks.
• Provides marketing budget recommendations for acquisitions and supports annual budgeting efforts for portfolio.
• Oversees property photography projects to include contracting approved partners, use of required VASA and agreements, and maintaining centralized photo library – includes new photo shoots, renovation photography, neighborhood, lifestyle, etc.
• Develops and conducts portfolio trainings for new programs and continuing education of marketing initiatives.
• Conducts monthly touchpoints, at minimum, with Operations through calls/meetings to discuss client expectations, marketing goals, and marketing support to enhance property performance.
• Meets with advertising and marketing partners on a regular cadence, reviews proposed service contracts to confirm preferred rates and ideal service levels, recommends creative service providers, monitors and manages advertising suppliers for product performance and service quality, and fine‑tunes services/budgets in place as needed to achieve optimal results that support asset performance goals.
• Provides technical guidance and support to onsite and corporate teams as well as colleagues to include troubleshooting challenges discovered as onsite teams audit digital ad channels for accuracy.
• Collaborates with our national, innovation, and in‑house creative service teams to implement national initiatives and marketing technology at the site level.
• May supervise other marketing team members by interviewing with an eye for top talent, hiring, training, developing, managing their performance and making tough decisions when necessary. Senior role may be assigned based on experience and/or responsibilities assigned.
• Approximately 20% travel annually and must be located on the East Coast.

Key Skills and Competencies

• Proficiency in Microsoft Excel, PowerPoint, Canva, and Google Analytics
• Strong experience in developing and implementing brand strategies
• Ability to create and present client reporting and marketing performance analyses
• Excellent project management, communication, and cross‑functional collaboration skills
• Creative mindset with the ability to translate data and insights into actionable strategies

Salary and Compensation

The salary range for this position is $75,000 - $90,000. Additional Compensation: Many factors go into determining employee pay within the posted range including business requirements, prior experience, current skills and geographical location. Corporate Positions: In addition to the base salary, this role may be eligible to participate in a quarterly or annual bonus program based on individual and company performance. Onsite Property Positions: In addition to the base salary, this role may be eligible to participate in weekly, monthly, and/or quarterly bonus programs.

Benefits

• Competitive Medical, Dental, Vision, and Disability & Life insurance benefits.
• Low (free basic) employee Medical costs for employee‑only coverage; costs discounted after 3 and 5 years of service.
• Generous Paid Time off. All new hires start with 15 days of vacation, 4 personal days, 10 sick days, and 11 paid holidays. Plus your birthday off after 1 year of service! Additional vacation accrued with tenure.
• For onsite team members, onsite housing discount at Greystar‑managed communities are available subject to discount and unit availability.
• 6‑Week Paid Sabbatical after 10 years of service (and every 5 years thereafter).
• 401(k) with Company Match up to 6% of pay after 6 months of service.
• Paid Parental Leave and lifetime Fertility Benefit reimbursement up to $10,000 (includes adoption or surrogacy).
• Employee Assistance Program.
• Critical Illness, Accident, Hospital Indemnity, Pet Insurance and Legal Plans.
• Charitable giving program and benefits.

*Benefits offered for full‑time employees. For Union and Prevailing Wage roles, compensation and benefits may vary from the listed information above due to Collective Bargaining Agreements and/or local governing authority.

Greystar will consider for employment qualified applicants with arrest and conviction records.

Equal Opportunity

Greystar is an equal opportunity employer and does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, genetic information, military or veteran status, or any other characteristic protected by applicable law.

Core Values

Integrity

We stay true to the highest ethical standards and principles, and are honest, trustworthy, humble, and respectful in all of our words and actions.

Equality

We celebrate individual differences, encourage diversity of thought, provide equality of opportunity, and cultivate an environment where all individuals are seen, treated, and valued equally.

Professionalism

We proudly present a positive, dignified, and businesslike image at all times through our appearances, behavior, and interactions with others.

Accountability

We take responsibility and accept ownership for our words, actions, tasks, and results, and respectfully hold others to the same standard.

Service

We make service our top priority by giving our time, knowledge, and experience to serve the needs of our customers, community, and team members.

Teamwork

We work together to accomplish goals, solve problems, and enrich our work environment.

Our Mission

Greystar is a leading, fully integrated global real estate platform offering expertise in property management, investment management, development and construction services in institutional‑quality rental housing. Headquartered in Charleston, South Carolina, Greystar manages and operates over $350 billion of real estate in over 260 markets globally with offices throughout North America, Europe, South America, and the Asia‑Pacific region. Greystar is the largest operator of apartments in the United States, managing more than one million units/beds globally. Across its platforms, Greystar has over $79 billion of assets under management, including approximately $34 billion of development assets and over $36.5 billion of regulatory assets under management. Greystar was founded by Bob Faith in 1993 to become a provider of world‑class service in the rental residential real estate business. To learn more, visit www.greystar.com.