Marketing Manager

AgriVision Equipment and PrairieLand Partners; West Havre (MT); On-site; USD 90,000 - 130,000; Full time

Job summary

AgriVision Equipment Group and PrairieLand Partners (AVE-PLP, LLC) seeks a marketing leader to build and coach a high-performing team focused on retention-first growth across Parts, Service, Precision Ag, and Equipment Sales.

The role blends hands-on execution with strategic system-building, leveraging CRM automation and AI tools to scale a lean department while preserving a local, community-focused dealer identity.

Qualifications

• 6–10 years marketing experience with a strong CRM/lifecycle background
• Experience with multi-channel campaigns and multi-location businesses (dealerships, home services, retail/ecommerce)
• Employer-brand or recruiting-marketing experience — a meaningful plus
• Internal communications and video production experience — comfortable scripting, filming, and hosting employee video content
• Background in agriculture, agribusiness, or rural communities preferred
• Previous people leadership or management experience preferred

Responsibilities

• Lead 2 Marketing Specialists; provide direction and accountability
• Foster an execution-focused culture; standardize the system, localize the relationship
• Build and manage CRM-driven programs across email and SMS, scoped to high-value lifecycle triggers
• Develop customer journeys across the equipment lifecycle — service, maintenance, parts, and upgrades
• Increase retention and lifetime value; implement segmentation and personalization
• Close the loop from Equipment Sales to Service & Parts — ensure every trigger routes to a named owner and produces a booked sale, not just a click
• Make AVE-PLP a preferred employer — build an always-on employer brand that draws high-quality candidates, especially service technicians
• Lead employee “day-in-the-life” stories and showcase career paths, pay, and facilities
• Actively manage employer reviews (Indeed, Glassdoor, Google) and the candidate experience
• Build a tech-school, community-college, and FFA pipeline; run an employee referral program
• Partner with HR as co-owner of recruiting marketing and hiring follow-through
• Own internal employee communications — keep every location informed, aligned, and connected as the organization grows
• Produce a regular internal video cadence — weekly team update videos and monthly company town-hall videos
• Partner with leadership and HR to script, film, host, and distribute company news, wins, priorities, and change updates
• Reinforce culture across locations — protect the connected, small-town feel internally, not just for customers
• Own and maintain the company SharePoint site as a central hub for internal communication, resources, and company updates
• Build two-way feedback loops so internal communications inform and engage employees, not just broadcast
• Lead social, video, and educational content that educates rather than promotes
• Develop customer stories and community engagement
• Steward the small-town-dealer feel at scale — every customer touch carries the local store name and a named local rep; no “corporate” voice
• Strengthen local brand identity distinct from John Deere corporate; protect relationship continuity through consolidation
• Own the marketing calendar across locations
• Execute seasonal campaigns, events, and recruiting initiatives — each tied to a revenue or pipeline mechanism
• Coordinate closely with Sales, Service, Parts, and HR, especially at the local level
• Manage website, SEO, and lead capture
• Implement CRM, automation, and practical AI tools; build scalable processes
• Start simple — add more tech complexity only against proven use cases
• Track outcome KPIs: revenue per active customer, retention, booking rates, recruiting, and perception
• Build and manage the marketing department budget, ensuring spend is aligned with company priorities and measurable outcomes
• Manage John Deere co-op programs, including planning, tracking, compliance, and reimbursement follow-through
• Build reporting dashboards; retire vanity metrics (opens, followers, impressions)
• Optimize programs based on attributed results, by store
• Supervisory Duties: Marketing team.

Skills

CRM/lifecycle

Multi-channel campaigns

Leadership

Cross-functional communication

Content marketing

Education

High School Diploma or GED

Bachelor’s degree preferred

Job description

Who We Are:AgriVision Equipment Group and PrairieLand Partners (AVE-PLP, LLC) is a joint venture between two of the top John Deere Dealerships in the United States. By joining forces, we continue to lead the charge in technology, innovation, and best-in-class service and support for our respective customers. Our purpose is to lead agriculture in rural America.We credit our success to our knowledgeable, competitive, hardworking, and passionate employees that strive for excellence in everything they do. We live out our Guiding Principles of Integrity, Servant Leadership, Courageous Innovation, and Performance.With over 100 years of experience in the agricultural industry we have a rich heritage, growth mindset, and entrepreneurial spirit. Today, we have a strong presence in numerous locations with our support spanning through western Iowa, eastern Nebraska, central and eastern Kansas, and northwest Missouri.We are seeking driven, highly motivated, collaborative, and intellectually curious professionals who want to be part of cultivating the highest impact culture in the agriculture equipment industry. Previous experience and knowledge of large ag equipment or commercial/turf equipment is welcomed but not required. We can train with the right individual who is willing to work hard and make customers their #1 priority.Look Forward. Adapt Often. Lead Always.General Purpose:AVE-PLP is looking for an innovative marketing leader to build our marketing department for the future — and to lead the team that delivers it. The person we hire will build, coach, and hold a marketing team accountable for retention-first growth across Parts, Service, Precision Ag, and Equipment Sales. Operating as a player/coach, this leader pairs hands-on execution with the vision to build durable systems and strategy, leveraging AI and modern CRM automation to do more with a lean team.Essential Functions:To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Team Leadership & Building the FunctionLead 2 Marketing Specialists; provide direction and accountabilityFoster an execution-focused culture; standardize the system, localize the relationshipCustomer Lifecycle MarketingBuild and manage CRM-driven programs across email and SMS, scoped to high-value lifecycle triggersDevelop customer journeys across the equipment lifecycle — service, maintenance, parts, and upgradesIncrease retention and lifetime value; implement segmentation and personalizationClose the loop from Equipment Sales to Service & Parts — ensure every trigger routes to a named owner and produces a booked sale, not just a clickEmployer Brand & Recruiting MarketingMake AVE-PLP a preferred employer — build an always-on employer brand that draws high-quality candidates, especially service techniciansLead employee “day-in-the-life” stories and showcase career paths, pay, and facilitiesActively manage employer reviews (Indeed, Glassdoor, Google) and the candidate experienceBuild a tech-school, community-college, and FFA pipeline; run an employee referral programPartner with HR as co-owner of recruiting marketing and hiring follow-throughInternal Communications & Employee EngagementOwn internal employee communications — keep every location informed, aligned, and connected as the organization growsProduce a regular internal video cadence — weekly team update videos and monthly company town-hall videosPartner with leadership and HR to script, film, host, and distribute company news, wins, priorities, and change updatesReinforce culture across locations — protect the connected, small-town feel internally, not just for customersOwn and maintain the company SharePoint site as a central hub for internal communication, resources, and company updatesBuild two-way feedback loops so internal communications inform and engage employees, not just broadcastBrand, Content & Local IdentityLead social, video, and educational content that educates rather than promotesDevelop customer stories and community engagementSteward the small-town-dealer feel at scale — every customer touch carries the local store name and a named local rep; no “corporate” voiceStrengthen local brand identity distinct from John Deere corporate; protect relationship continuity through consolidationCampaign Planning & ExecutionOwn the marketing calendar across locationsExecute seasonal campaigns, events, and recruiting initiatives — each tied to a revenue or pipeline mechanismCoordinate closely with Sales, Service, Parts, and HR, especially at the local levelDigital & Marketing OperationsManage website, SEO, and lead captureImplement CRM, automation, and practical AI tools; build scalable processesStart simple — add more tech complexity only against proven use casesPerformance TrackingTrack outcome KPIs: revenue per active customer, retention, booking rates, recruiting, and perceptionBuild and manage the marketing department budget, ensuring spend is aligned with company priorities and measurable outcomesManage John Deere co-op programs, including planning, tracking, compliance, and reimbursement follow-throughBuild reporting dashboards; retire vanity metrics (opens, followers, impressions)Optimize programs based on attributed results, by storeSupervisory Duties:Marketing team.Knowledge, Skills, and Abilities:Ability to consistently promote, support, work, and act in a manner in support of AVE-PLP’s DNA.Ability to demonstrate strong communication abilities, both verbal and written.Ability to communicate effectively with customers, employees, and peers.Ability to manage and prioritize time.Ability to use standard desktop load applications such as Microsoft Office and internet functions.Education:High School Diploma or General Education Diploma (GED) equivalent is required.Bachelor’s degree is preferred.Experience:6–10 years marketing experience with a strong CRM/lifecycle backgroundExperience with multi-channel campaigns and multi-location businesses (dealerships, home services, retail/ecommerce)Employer-brand or recruiting-marketing experience — a meaningful plus, given the early focus on talentInternal communications and video production experience — comfortable scripting, filming, and hosting employee video contentBackground in agriculture, agribusiness, or rural communities preferredPrevious people leadership or management experience preferredBuilder mindset; strong ownership and bias for execution; effective cross-functional communicatorAdditional Requirements/Licenses/Certifications:Must have reliable transportation.Must have a valid driver’s license.Passing a driving record (MVR), criminal history background checks, employment verification, and drug screen will be required prior to the start of employment.Working Environment:The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Work is generally performed in a professional office environment.Travel to customers, conferences, meetings, and store locations on a regular basis is necessary.Personal Protective Equipment (PPE) as required by the work location.Occasional exposure to moving mechanical parts; fumes or airborne particles and vibration.The noise level in the work environment is usually moderate.Work may involve long and/or flexible hours and overtime during holidays, weekends, and evenings.Physical Activities:The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.This is largely a sedentary role; however, some filing is required; it would require the ability to reach for and lift files, open filing cabinets and bend or stand on a stool, as necessary.Ability to stand, sit, walk, walk on unpaved terrain, talk, reach with arms and hands, have good manual dexterity, use hands and fingers to operate a computer and telephone keyboard, handle or feel, hear alarms/telephones/normal speaking voice.While performing the duties of this job, the employee is regularly required to talk or hear.Moderate physical activity required by moving and positioning objects up to 50 pounds occasionally and/or up to 20 pounds frequently.Specific vision abilities required by this job include close vision, distance vision, color vision, and ability to adjust focus.AgriVision Equipment Group and PrairieLand Partners (AVE-PLP, LLC) is an Equal Opportunity Employer and does not discriminate against any person in any condition of employment based on race, color, creed, national origin, age, religion, disability, sex, sexual orientation, gender identity, gender expression, genetic information, marital status, or veteran status.