Marketing Manager

Abbott; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

A leading company in the medical devices sector seeks a Marketing Specialist with 3-4 years of experience to drive strategic marketing initiatives for core products. The role involves developing marketing plans, fostering collaboration between marketing and sales teams, and managing promotional budgets to support market leadership. Candidates should display strong analytical skills and proficiency in Microsoft Office, demonstrating a strategic focus in their approach to business.

Qualifications

• 3-4 years of solid Sales/Marketing experience in medical devices.
• 2-3 years of proven marketing experience.

Responsibilities

• Develop and implement marketing plans for core products.
• Maintain knowledge of competitor products and lead communication between marketing and sales.
• Manage the promotional budget to achieve sales objectives.

Skills

Analytical Thinking

Creativity and Innovation

Oral Communication

Planning & Organizing

Strategic Business Focus

Tools

Microsoft Office Suite

Job description

JOB DESCRIPTION:

RESPONSIBILITIES:

• Develop and implement short and long-term strategic marketing plans and new product launch plans, objectives, and tactics that lead to market leadership for core products.
• Maintain a high knowledge of the scientific, technical, rational, and emotional differences between Abbott and competitor products, ensuring the Sales Force has a strong working knowledge.
• Lead open, consistent, and clear communication between Marketing and Sales.
• Assist the CRM Education Department in facilitating product in-servicing, training, and support for customers.
• Build strong working relationships with the sales force to ensure effective execution of marketing programs.
• Stay updated on government and industry trends related to the product portfolio.
• Build short and long-term sales models based on a solid understanding of the competitive marketplace to support the Strategic and Operating Plans.
• Effectively develop and manage the promotional budget to deliver strategic marketing plans and sales objectives.
• Build enthusiasm for your product portfolio throughout the organization.
• Organize and lead sales conferences related to your product portfolio.
• Partner with the sales force in the preparation and submission of tenders.
• Identify ways to improve the effectiveness of marketing and the wider organization.
• Ensure maintenance of company property/assets.
• Execute responsibilities according to Abbott Standard Operating Procedures.
• Perform other related functions and responsibilities as directed by the Manager.

REQUIREMENTS:

Industry Experience:

• At least 3-4 years of solid Sales/Marketing experience within the medical devices or related field.
• Proven 2-3 years of marketing experience.

Skills:

• Analytical Thinking / Problem Solving: Works systematically and logically to resolve problems, address opportunities, or manage situations.
• Creativity and Innovation: Generates and promotes new ideas to develop improved processes, methods, systems, solutions, products, or services.
• Oral Communication / Presentation: Effectively conveys thoughts and ideas verbally in individual or group settings.
• Planning & Organizing: Identifies, plans, schedules, and coordinates resources to accomplish goals.
• Strategic Business Focus: Understands business concepts and practices; stays updated with trends; creates solutions for customers and competitive advantage.

Computer Skills:

• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).

The base pay for this position is

N/A

In specific locations, the pay range may vary from the posted range.

ADDITIONAL INFORMATION:

• JOB FAMILY: Marketing Support
• DIVISION: EP Electrophysiology
• LOCATION: China (Remote)
• ADDITIONAL LOCATIONS: Not specified
• WORK SHIFT: Standard
• TRAVEL: Not specified
• MEDICAL SURVEILLANCE: Not Applicable
• SIGNIFICANT WORK ACTIVITIES: Not Applicable