Marketing Manager

Seneca Niagara Falls Gaming Corporation; United States; On-site; USD 62,000 - 76,000; Full time

Job summary

Seneca Niagara Falls Gaming Corporation is seeking a Marketing Manager to oversee the day-to-day operations of the Marketing Department, including Promotions, Players Club and Bus Group arrivals. The role drives the marketing plan, promotions, gifts and events to increase business, while supervising staff and ensuring compliance with gaming rules and internal controls.

You will manage budgeting, vendor relations, staff development, and data-driven promotion tracking using the ACSC system, while

Qualifications

• Minimum three (3) years’ experience in casino marketing or player services.
• Minimum of three (3) years of Promotions/Events experience.
• Minimum three (3) years supervisory experience.
• Must be able to type minimum of 40 w.p.m.

Responsibilities

• Oversee the daily operations of the Marketing staff including hiring, training, development, coaching/counseling, scheduling and terminating staff.
• Educate and train staff to provide exceptional customer service and maintain a professional work environment.
• Relay Players Club card uses, benefits, and current promotions to staff.
• Ensure staff work under gaming rules and department policies and procedures.
• Plan and execute promotions and oversee their promotion execution to ensure compliance.

Skills

Customer service

Communication

Typing speed

Education

BS or BA in Marketing or Business

Job description

The Marketing Manager is responsible for managing the day-to-day operations of the Marketing Department, which includes Promotions, Players Club and Bus Group arrivals/departures. Responsible for implementation, maintenance, and expansion of an overall marketing plan to increase business by way of promotional gifts and events and bus programs. This position directly oversees all administrative aspects of the promotions department. Manage all promotion activities which include guest interaction and services. Manage all daily operation of bus duties for the property. All duties are to be performed within the guidelines of the Seneca Gaming Corporation’s policies and procedures, Internal Control Standards and objectives.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:

• 1. Oversee the daily operations of the Marketing staff to include hiring, training, development, coaching/counseling, scheduling and terminating of all staff. Complete all Performance Appraisals for all staff.
• 2. Educate and train all staff in providing exceptional customer service to all patrons and communicate in a pleasant, friendly and professional manner at all times. Maintain a professional work environment with supervisors and staff.
• 3. Relay Seneca Players Club Card uses and benefits to staff as well as describe any and all current and upcoming promotions.
• 4. Ensure staff is working under the guidelines of gaming rules and regulations as well as department policies and procedures.
• 5. Assist with the Bus Group Sales Department in communicating bus scheduling, including disbursements of projections of bus groups to all appropriate departments.
• 6. Plan and execute promotions, preparing in advance based on schedule.
• 7. Oversee promotion execution; ensure that promotions are ran/created in compliance with gaming rules and regulations.
• 8. Responsible for the creation and assembly of memos, SGA submissions for upcoming promotions, promotional fact sheets, ProFormas and tracking promotional & operational expenses.
• 9. Assist in setup and testing of upcoming promotions and new promotional software.
• 10. Use ACSC Computer System to review patron eligibility, patron status and promotion outcomes.
• 11. Perform duties to ensure that all coupons are accurately counted and in accordance with Seneca Gaming Authority and Income Audit department.
• 12. Constantly be aware of competitor’s ongoing promotions.
• 13. Maintain proper tracking and reporting for all promotions programs.
• 14. Maintain proper inventory and ordering of promotional gifts, materials and operational supplies.
• 15. Work with necessary departments in the creation/setup of promotions.
• 16. Strategize with the Executive Director of Marketing & Sales for opportunities to increase incremental business through promotions.
• 17. Develop annual budget and monitor expenditures.
• 18. Oversee the Players Club booths.
• 19. Ensure Promotions Department Policies and Procedures are updated with new information pertaining to customer service and internal policies and procedures, as necessary.
• 20. Meet with outside vendors in regards to promotion ideas and/or items.
• 21. Capable of presenting a positive image of the Casino to guests and vendors and to assist them as required.
• 22. Participate in and promote the development of an extensive Customer Service Training program as needed/required.
• 23. Utilize the player tracking system to promote the increase in player’s club participation by guests.
• 24. Must have the ability to work a flexible schedule including occasional travel.
• 25. Attend scheduled meetings with other departments as needed/required.
• 26. Make suggestions for Department Standard Operating Procedures and assist in composition, implementing and monitoring.
• 27. Must maintain the strictest confidence of any and all confidential information.
• 28. Maintain a current understanding of all policy and guidelines regarding information security including the Seneca Gaming Corporation Acceptable Use Policy. Understand and comply with all information security policies and procedures at all times.
• 29. Provide exceptional customer service to all patrons and communicates in a pleasant, friendly and professional manner at all times. Maintain a professional work environment with supervisors, managers and staff.
• 30. Meet the attendance guidelines of the job and adhere to regulatory, departmental and company policies.
• 31. Must complete all required SGC Training programs within nine (9) months from commencement of employment.
• 32. Attend all necessary meetings.
• 33. Duties, responsibilities, requirements and expectations pertaining to this job are subject to change as needed. Hours are determined by a 24-hour schedule.

QUALIFICATIONS/REQUIREMENTS:

Education/Experience:

• 1. Must be 18 years of age or older upon employment.
• 2. BS or BA in Marketing or Business required.
• 3. Minimum three (3) years’ experience in casino marketing or player services.
• 4. Minimum of three (3) years of Promotions/Events experience required.
• 5. Minimum three (3) years supervisory experience required.
• 6. Scheduling flexibility and dependability required.
• 7. Excellent quantifiable customer service skills and dependability required.
• 8. Must be able to type minimum of 40 w.p.m.
• 9. Ability to operate a personal computer and analyze data.
• 10. Must have experience writing and understanding promotion and gaming related internal controls.
• 11. Excellent quantifiable customer service skills and dependability.

Language Skills and Reasoning Ability:

• 1. Must possess excellent communicate skills.
• 2. Ability to write and speak effectively to the public, employees and customers.
• 3. Must have the ability to deal effectively and interact well with the customers and employees.
• 4. Must have the ability to resolve problems/conflicts in a diplomatic and tactful manner.

Physical Requirements and Work Environment:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderately loud. When on the casino floor, the noise levels increase to loud. Must be able to work in an environment where smoking is permitted.

• 1. Must be able to stand for a period of up to eight plus hours, walk, and move through all areas of the casino in a timely manner.
• 2. Must have excellent auditory abilities.
• 3. Maintain physical stamina and proper mental attitude to work under pressure in a fast-paced, casino environment and effectively deal with customers, management, employees, and members of the business community in all situations.

Salary Starting Rate: $68,697.18 Compensation is negotiable based on experience and education. Each position has varying minimum qualifications. In the absence of fully qualified candidates, some requirements may be waived.