Marketing Manager

Hearst Magazines

Tampa (FL)

On-site

USD 85,000 - 110,000

Full time

10 days ago

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Benefits offered by this job

Medical, vision, and dental plans

401(k) match

Paid time off

Health club reimbursement

Dependent care reimbursement

Disability insurance

Life insurance

Holiday schedule

Job summary

MHK is seeking a Marketing Manager in Tampa to lead day-to-day execution of targeted campaigns, branding initiatives, website management and events. This role focuses on driving brand awareness and lead generation as an individual contributor.

The ideal candidate brings 5+ years in B2B marketing, strong project management, experience with digital campaigns, and the ability to collaborate with internal teams and external agencies to deliver on strategic growth initiatives.

Qualifications

5+ years of B2B marketing experience required.
Excellent project management and attention to detail.
Proven ability to develop and execute integrated marketing campaigns.
Experience with event strategy and execution.
Strong written, verbal, and presentation communication skills.
Experience with marketing automation platforms and social media.
Experience maintaining corporate websites.
Experience with WordPress.
Experience partnering with internal teams or external agencies.

Responsibilities

Develop and execute strategic marketing programs (digital ads, website, email, webinars, social media, lead gen).
Maintain brand standards across channels and assets.
Track program effectiveness and report results.
Manage corporate website content, UX, SEO, lead generation, analytics.
Collaborate with Salesforce Admin to optimize marketing tech and CRM integration.
Develop event strategy and manage conferences, trade shows, webinars and executive events.
Create/edit copy for events, social media, website, collateral, and campaigns.
Create project timelines to meet deadlines and keep on-brand and on-budget.
Work with agencies and internal teams to develop assets (emails, webpages, graphics, landing pages, ads).
Track event/campaign expenses and ensure budget adherence.

Skills

B2B marketing

Project management

Campaign management

Lead generation

Written communication

Marketing automation

WordPress

SEO

Collaboration

Education

Bachelor's degree in Marketing/Business/Communications

Tools

WordPress

Salesforce CRM

Marketing automation platforms

Analytics tools

Job description

The Marketing Manager for MHK will work as an individual contributor to lead day-to-day execution of all strategic targeted marketing campaigns, branding initiatives, website management, and events to build brand awareness and lead generation. The ideal candidate will have strong project management skills, exceptional attention to detail, the ability to lead others, and solid experience developing and executing integrated digital marketing campaigns, managing corporate websites, and delivering strategic events that support business growth.

Position Responsibilities:

Develop and execute strategic marketing programs, including, but not limited to, digital advertising campaigns, website management and development, email marketing, webinars, social media, and lead generation initiatives.
Manage and maintain the company's brand standards and ensure consistent branding across all marketing channels, communications, collateral, events, and digital assets.
Track marketing program effectiveness and provide regular reporting on campaign results.
Manage all aspects of the corporate website, including ongoing content updates, user experience, SEO optimization, lead generation, analytics, and coordination with internal stakeholders and external design agencies.
Partner with Salesforce.com Administrator to optimize the marketing technology stack and CRM integration; recommend best practices for campaign tracking, lead assignment, and conversion processes.
Develop event strategy and manage all aspects of conferences, trade shows, customer events, webinars, and executive events, including planning, facilitation, communications, vendor management, and logistics.
Assist with creating and/or editing copy for events, social media, internal communications, website content, collateral, and targeted marketing campaigns.
Create and execute project timelines to ensure deadlines are met, reviews are completed, deliverables are executed successfully, remain on brand, and projects stay within budget.
Work with marketing agency vendor and internal stakeholders to develop creative assets including promotional emails, website content and graphics, landing pages, digital advertisements, event materials, trade show signage, and sales collateral.
Process and track event and campaign-related expenses to ensure budget versus actuals are captured and follow established finance procedures.
Manage vendor relationships, contracts, and budget tracking for digital marketing, website, branding, and event-related expenditures.
Manage branded merchandise purchasing, fulfillment, and tracking while providing guidance to administrative staff supporting fulfillment.
Assist the Marketing Director with development and ongoing management of the strategic marketing and content calendar.
Manage centralized repository of sales and marketing resources, brand standards, and marketing templates.
Support other marketing initiatives as needed.

Position Requirements:

5+ years of B2B marketing experience is required; healthcare technology, SaaS, or enterprise software marketing experience is preferred.
- Excellent project management skills and exceptional attention to detail are required.
- Proven experience developing and executing integrated marketing campaigns that drive brand awareness and lead generation is required.
- Proven experience with event strategy, planning, facilitation, and execution is required.
- Strong written, verbal, and presentation communication skills are required.
- Experience with marketing automation platforms and social media platforms is required.
- Experience managing and maintaining corporate websites is required.
- Experience with WordPress is required.
- Experience working with internal creative teams or external agencies to develop visually compelling marketing assets is required.
- Experience managing and maintaining corporate branding standards across multiple marketing channels is required.

Preferred Qualifications:

Graphic design experience is preferred.
- Experience with 6sense or another Account-Based Marketing (ABM) platform is preferred.
- Professional experience leveraging AI tools to support marketing initiatives, including content creation, campaign optimization, workflow automation, analytics, and personalization is preferred.
- Motivated self-starter with the ability to manage multiple priorities in a fast-paced environment.
- Strong organizational, analytical, and problem-solving skills are required.
- Ability to work independently while collaborating effectively across cross-functional teams is required.

Education Requirement:

Bachelor's degree in Marketing, Business, Communications, Journalism, English or related is required.
All prospective hires must be able to pass a criminal background check and drug screening.

At MHK we help health plans and pharmacy benefit managers deliver optimal care management across every member’s health journey. We do this through state-of-the-art technology that provides critical insights from member enrollment and maintenance through every stage of care and compliance. We believe that long-term partnerships are built on trust. Our team members are expected to build trusted advisory relationships - with MHK clients and one another - through responsive, transparent communication, while honoring commitments, and tying that trust to outcomes.

Benefits Snapshot: