Marketing Manager

Ascendion; San Francisco (CA); On-site; USD 80,000 - 90,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k) retirement plan

Life insurance

Long-term disability insurance

Short-term disability insurance

Paid time off

Job summary

Ascendion is seeking a Marketing Manager for our Owned & Operated (O&O) team in San Francisco, CA. You will drive content marketing enablement, experimentation, and automation at scale to accelerate campaigns across O&O channels.

You will collaborate with measurement, product, and creative teams to set strategy, build dashboards, and deliver impactful A/B tests and retention-focused campaigns for our brand. This role emphasizes AI-powered optimization and cross-functional leadership.

Qualifications

• 4+ years of experience in marketing strategy with focus on experimentation and test-and-learn programs.
• Proven track record designing A/B and incrementality testing that connects channel activity to business outcomes.
• Experience building or managing automation (e.g., triggered campaigns, dynamic creative,
• Background in marketing operations (e.g., process design, intake management, and cross-functional coordination).
• Strong measurement foundation with ability to define KPIs and translate results into strategic recommendations.
• Excellent communication skills with ability to simplify complex concepts for senior stakeholders.

Responsibilities

• Design experimentation frameworks that surface high-impact testing opportunities
• Set experimentation governance that balances speed, rigor, and business impact
• Build dashboards that show real-time campaign performance and experiment results
• Define measurement standards that tie O&O channel activity to direct retention outcomes
• Measure impact of strategic initiatives with clear performance metrics
• Collaborate with Content Marketing to set prioritization aligned to leadership goals
• Develop and maintain a strategic partnership framework to align goals and streamline operations
• Coordinate across Measurement, Product, and Creative teams to accelerate operations and delivery of campaigns
• Serve as primary liaison between CM stakeholders and channel leads
• Drive adoption of new tools and methodologies across O&O and CM teams
• Automate proven campaigns using AI/Automation workflows to free capacity

Skills

Marketing strategy

Experimentation

A/B testing

Automation

Marketing operations

Measurement/KPIs

Communication

Job description

About Ascendion

Ascendion is a full-service digital engineering solutions company. We make and manage software platforms and products that power and deliver captivating experiences to consumers and employees. Our engineering, cloud, data, experience design, and talent solution capabilities accelerate transformation and impact for enterprise clients. Headquarters in New Jersey, our workforce of 6,000+ Ascenders delivers solutions from around the globe. Ascendion is built differently to engineer the next.

Ascendion | Engineering to elevate life

We have a culture built on opportunity, inclusion, and a spirit of partnership. Come, change the world with us:
Build the coolest tech for world’s leading brands
Solve complex problems – and learn new skills
Experience the power of transforming digital engineering for Fortune 500 clients
Master your craft with leading training programs and hands-on experience
Experience a community of change makers!
Join a culture of high-performing innovators with endless ideas and a passion for tech. Our culture is the fabric of our company, and it is what makes us unique and diverse. The way we share ideas, learning, experiences, successes, and joy allows everyone to be their best at Ascendion.

About the Role

• Come innovate with the Music team! We are seeking a Marketing Manager to join our Owned and Operated (O&O) team. This role lives at the intersection of O&O and Content Marketing accelerate, and scale Content Marketing (CM) campaigns across O&O channels. You will drive integrated experimentation strategy and operations for core content and go‑to‑market (GTM)
• As a Marketing Manager within the O&O team, you will connect Owned & Operated, Content Marketing, measurement/ reporting and other partner teams.

Your core responsibilities include

2) driving cross-functional execution from strategy to launch; and

3) building AI-powered automation that accelerates experimentation and reduces operational overhead. You will leverage experimentation to set O&O channel strategy (customer journey, positioning, channel mix, targeting), define program roadmaps, and develop scalable toolkits and playbooks across In-App Messaging, Push, Email, Merchandising,Browse Home, and ASO.

Job Title

Marketing Manager, O&O Strategy & Automation

Key Responsibilities

• Design experimentation frameworks that surface high-impact testing opportunities
• Set experimentation governance that balances speed, rigor, and business impact
• Build dashboards that show real-time campaign performance and experiment results
• Define measurement standards that tie O&O channel activity to direct retention outcomes
• Measure impact of strategic initiatives with clear performance metrics

Cross-Functional Partnership & Ownership

• Collaborate with Content Marketing (CM) to set prioritization aligned to leadership and artist partnership goals
• Develop and maintain a strategic partnership framework to align goals and streamline operations
• Coordinate across Measurement, Product, and Creative teams to accelerate operations and delivery of campaigns
• Serve as primary liaison between Content Marketing (CM) stakeholders and channel leads
• Drive adoption of new tools and methodologies across O&O and Content Marketing (CM) teams

AI, Automation & Operational Excellence

• Automate proven campaigns using AI/Automation workflows to free capacity for
• Scale AI-driven personalization, recommendations, and event-triggered messaging across O&O channels
• Partner with data science teams on attribution, audience segmentation, and unified measurement framework to quantify O&O's retention impact
• Standardize operations through AI-assisted toolkits, streamlined intake, and repeatable workflows that reduce setup time

Minimum Qualifications

• 4+ years of experience in marketing strategy with focus on experimentation and test-and-learn programs
• Proven track record designing A/B and incrementality testing that connects channel activity to business outcomes
• Experience building or managing automation (e.g., triggered campaigns, dynamic creative,
• Background in marketing operations (e.g., process design, intake management, and cross-functional coordination)
• Strong measurement foundation with ability to define KPIs and translate results into strategic recommendations
• Excellent communication skills with ability to simplify complex concepts for senior stakeholders

Desired Qualifications

• Experience developing channel strategy across owned marketing channels (email, push, in-
• Background in subscription, retention, or lifecycle marketing
• Experience with experimentation platforms or internal A/B testing tools
• Familiarity with marketing automation systems and workflow design
• Background in marketing operations or campaign operations at scale
• Experience in music, entertainment, or media industries

Location

San Francisco, CA

Salary Range

The salary for this position is between $80,000 – $90,000 USD annually. Factors which may affect pay within this range may include geography/market, skills, education, experience, and other qualifications of the successful candidate.

Benefits

The Company offers the following benefits for this position, subject to applicable eligibility requirements: [medical insurance] [dental insurance] [vision insurance] [401(k) retirement plan] [life insurance] [long-term disability insurance] [short-term disability insurance]. The Paid time off benefits meet the paid sick and safe time laws that pertains to the City/ State] [10-15 days of paid vacation time] [6 paid holidays and 1 floating holiday per calendar year] [Ascendion Learning Management System]

Company Overview

Ascendion is a full-service digital engineering solutions company. We make and manage software platforms and products that power growth and deliver captivating experiences to consumers and employees.

Our engineering, cloud, data, experience design, and talent solution capabilities accelerate transformation and impact for enterprise clients. Headquartered in New Jersey, our workforce of 6,000+ Ascenders delivers solutions from around the globe. Ascendion is built differently to engineer the next.