Marketing Manager

Root Causes Medicine; San Antonio (TX); On-site; USD 36,000 - 58,000; Part time

Benefits offered by this job

Flexible schedule

On-site workspace

Job summary

Root Causes Medicine in San Antonio, TX is seeking a Marketing Manager to own demand generation for our oncology-focused clinic. This fractional, ~20 hrs/week, on-site role requires building funnels from first touch to discovery call, and partnering with the clinic team to convert interest into enrollments.

You will design landing pages, manage SEO/SEM, run email campaigns, and test paid channels on Meta and Google.

Qualifications

• Experience in performance marketing and building scalable funnels.
• Ability to read a funnel and translate into actionable decisions.
• Strong collaboration with clinical teams and partners.
• Empathetic communication, sensitive to patients navigating cancer.
• Based in San Antonio or Austin, with presence at open houses and clinic activities.

Responsibilities

• Build landing pages for podcasts and partnerships.
• Run email funnels and paid tests on Meta and Google.
• Monitor channels and reallocate budget to top performers.
• Own SEO and SEM so content is easily findable for target searches.
• Run paid search where it performs.
• Log inquiries with their source and keep follow-up sequences running.
• Manage open house RSVPs and follow-up with attendees.
• Maintain relationships with referrals and directories.
• Report weekly numbers: calls booked and enrollments.

Skills

Performance marketing

Systems thinking

Collaboration

Empathy

Local presence

Tools

Google Ads

Meta Ads

Email automation

Job description

Marketing Manager

Root Causes Medicine | San Antonio, TX | Fractional, ~20 hrs/week | On-Site

About Root Causes

Root Causes Oncology is the integrative oncology program of Root Causes Medicine, a functional medicine clinic in San Antonio, TX. Conventional care asks how to eliminate the cancer. We also ask a more fundamental question: why is the body allowing it to take hold in the first place?

Our practitioners work with patients to address those underlying causes, beginning with a weeklong immersive program. Patients travel for hours and across state lines for this care, and they love it — our NPS is above 80.

We're now building our marketing foundation, and this role is a central part of it.

The Opportunity

Demand already finds us: podcast listeners, referrals from practitioners, people searching for a naturopathic oncologist. Your job is to grow that flow and make sure nobody who reaches out falls through the cracks.

You own the path from first touch to booked discovery call. The enrollment conversation stays with our clinic team — your job is to fill their calendar.

What You'll Own

Demand

• Build landing pages for podcasts and partnerships
• Run email funnels and small paid tests on Meta and Google
• Keep a clear read on which channels are working, and shift budget toward them

Search

• Own SEO and SEM so the site and everything we publish is findable for the searches that matter — like "integrative oncologist" and "integrative cancer care"
• Run paid search where it performs

Pipeline

• Log every inquiry with its source
• Keep follow-up sequences running so nobody waits on us
• Handle open house RSVPs and follow-up

Referrals & Partners

• Keep referring practitioners and directories maintained, thanked, and easy to work with

Measurement

• Maintain attribution on every contact
• Maintain a pipeline leadership can see at any time
• Report weekly numbers: calls booked and enrollments behind them

Who You Are

• An operator with performance marketing experience — a systems thinker who builds infrastructure rather than just operating within it
• Numbers-fluent — you read a funnel and turn it into decisions
• Highly collaborative — you're joining a team that's passionate about building something meaningful, together
• Empathetic — this is sensitive work with people navigating cancer, and it shows in how you write and follow up
• Local and present — based in San Antonio or Austin, at the open houses, and close to the clinic team you hand off to
• Comfortable in a growing clinic where the process is still being built

What We Offer

• Work that matters — you'll make an unmistakable difference in people's lives and be proud to talk about it
• Real ownership and room to grow as we do — a small team, no layers, your work visible every week
• Access to our world-class practitioners for you and your family
• Competitive compensation commensurate with experience, with room to grow as we do