Marketing Manager

Spectrum Engineers, Inc.; Salt Lake City (UT); On-site; USD 70,000 - 90,000; Full time

Job summary

Spectrum Engineers, Inc. is seeking a Marketing Manager to lead brand initiatives and marketing strategies to enhance business growth. The ideal candidate will have 5–6 years of experience in the AEC industry, strong collaboration skills, and a proactive approach to marketing challenges.

The role involves managing marketing collateral, analyzing performance metrics, and ensuring consistency in messaging. Candidates must possess a bachelor's degree in a relevant field and proficiency in CRM tools.

Qualifications

• 5–6 years of marketing experience in the AEC industry or related professional services environment.
• Experience with RFP and proposal coordination, particularly in the AEC industry.
• Familiarity with email marketing platforms and digital marketing campaigns.

Responsibilities

• Lead and manage marketing strategy and initiatives.
• Collaborate with leadership and technical teams on marketing plans.
• Represent Spectrum Engineers at conferences and community events.
• Track and analyze marketing performance using CRM tools.

Skills

Strategic & Curious

Collaborative & Communicative

Organized & Proactive

Adaptable

Proficiency in CRM tools

Strong writing and editing skills

Education

Bachelor’s degree in Marketing, Communications, Business, or a related field

Tools

Cosential/Unanet

Microsoft Office

Job description

Marketing Manager

Spectrum Engineers is seeking a dynamic, team-oriented Marketing Manager who is passionate about brand building, strategic marketing, and supporting firm growth within the AEC industry. This role plays a key part in shaping how Spectrum is positioned in the marketplace—strengthening brand awareness, supporting client engagement, and delivering high-quality marketing and proposal materials.

We’re looking for someone who doesn’t just meet requirements—but someone who is eager to learn, ask thoughtful questions, bring creative ideas forward, and collaborate closely with leadership and technical teams. This role is ideal for a marketing professional who thrives in an engaging, fast-paced environment and enjoys working with a multidisciplinary team committed to excellence.

Key Responsibilities

• Lead and manage marketing strategy and initiatives that support firm growth, brand awareness, and market positioning.

• Collaborate with leadership and technical teams to translate business goals into effective marketing plans and campaigns.

• Maintain and strengthen Spectrum’s brand across all platforms, ensuring consistency in messaging, visuals, and tone.

• Stay informed on industry trends, competitor activity, and market opportunities to position Spectrum effectively.

• Represent Spectrum Engineers at conferences, trade shows, and community events, identifying sponsorships and marketing opportunities that elevate brand visibility.

• Oversee and support the RFP and proposal process, including content development, coordination, scheduling, and alignment with marketing strategy.

• Track, monitor, and analyze marketing performance and pipeline activity using CRM and marketing analytics tools.

• Manage marketing collateral, presentations, and digital content to ensure high quality and relevance.

• Collaborate with internal teams to ensure every client-facing touchpoint reflects Spectrum’s commitment to service, professionalism, and innovation.

Required Skills & Abilities

• Strategic & Curious: You enjoy understanding the “why,” researching trends, and finding ways to improve marketing effectiveness.

• Collaborative & Communicative: You work well with technical professionals and leadership, building strong internal relationships.

• Organized & Proactive: You manage deadlines, prioritize effectively, and can handle multiple projects simultaneously.

• Adaptable: You’re open to feedback, eager to learn new tools, and comfortable in a fast-changing environment.

Preferred Skills

• Proficiency in CRM tools (Cosential/Unanet preferred)

• Experience with RFP and proposal coordination, particularly in the AEC industry

• Familiarity with email marketing platforms and digital marketing campaigns

• Strong writing, editing, presentation, and storytelling skills

• Project management experience from concept through execution

• Microsoft Office proficiency (Word, Excel, PowerPoint)

Education & Experience

• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred

• 5–6 years of marketing experience in the AEC industry (or closely related professional services environment)

Physical Requirements

• Prolonged periods of sitting at a desk and working on a computer

• Occasional extended hours or weekend work to meet deadlines or attend industry events