Marketing Manager

Avathon; Pleasanton (CA); On-site; USD 115,000 - 150,000; Full time

Benefits offered by this job

Stock Option Grants

Medical Coverage

401k with Employer Match

Generous Time Off

Monthly Technology Allowance

Job summary

Avathon is seeking a data-driven Marketing Manager to own digital marketing campaigns, website performance, and brand building in a fast-growing startup. You will leverage SEO, paid media, content, and automation to drive measurable business outcomes.

The role requires creativity paired with strong analytics, collaboration with sales, and a strong focus on demand generation and market leadership in Physical AI.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 5+ years of experience in B2B technology marketing, preferably AI or SaaS.
• Proven experience managing digital marketing campaigns and website optimization.
• Strong SEO, SEM, marketing automation, lead generation, and web analytics.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across paid search, LinkedIn, display ads, retargeting, email, and organic channels.
• Develop and manage lead generation programs to support pipeline growth.
• Monitor campaign performance and optimize based on engagement and ROI.
• Collaborate with sales and BD teams to align programs with growth objectives.
• Own website strategy, content updates, and UX optimization.
• Own Marketing Automation Platform (HubSpot) and CRM integration (Salesforce).
• Drive website traffic growth via SEO, content, and digital campaigns.
• Monitor KPIs like traffic, engagement, conversion, and lead generation.

Skills

Digital marketing

SEO/SEM

Marketing automation

Lead generation

Analytics

HubSpot

Salesforce

LinkedIn Ads

Education

Bachelor’s degree in Marketing

Tools

HubSpot

Salesforce

Google Analytics

LinkedIn Campaign Manager

ZoomInfo

WordPress

Job description

Who We Are & Why Join Us

Avathon is the leading Industrial AI autonomy platform, helping customers across heavy industries – energy, mining, manufacturing, aerospace, defense, and logistics – accelerate the journey toward autonomous operations. Our platform is built on a Computational Knowledge Graph foundation that contextualizes and connects operational data across siloed systems, bringing together time series, structured, unstructured, and machine vision data to power AI-driven applications in asset performance management, supply chain intelligence, visual AI, and global trade management. With capabilities spanning digital twins, normal behavior modeling, natural language processing, and computer vision, Avathon delivers real-time predictive intelligence and agentic decision-making at industrial scale.

Cutting-Edge AI Innovation – Join a team at the forefront of AI, developing groundbreaking solutions that shape the future. High-Growth Environment – Thrive in a fast-scaling startup where agility, collaboration, and rapid professional growth are the norm. Meaningful Impact – Work on AI-driven projects that drive real change across industries and improve lives.

Learn more at:avathon.com

About the Role

We are looking for a data-driven, hands-on Marketing Manager who thrives in a fast-paced, high-growth environment. This role will be responsible for executing and optimizing digital marketing campaigns, managing website performance and traffic growth, supporting corporate marketing initiatives, and helping build Avathon’s brand as the category leader in Physical AI.

The ideal candidate combines creativity with analytical rigor and understands how to leverage digital channels, content, SEO, paid media, and marketing automation to drive measurable business outcomes.

Responsibilities

Digital Marketing & Demand Generation

• Plan, execute, and optimize integrated digital marketing campaigns across paid search, LinkedIn, display advertising, retargeting, email marketing, and organic channels.
• Develop and manage lead generation programs that support pipeline creation and sales growth.
• Monitor campaign performance and continuously optimize based on engagement, conversion, and ROI metrics.
• Collaborate closely with sales and business development teams to align marketing programs with strategic growth objectives.
• Own Avathon’s corporate website strategy, content updates, performance optimization, and user experience.
• Own the Marketing Automation Platform (Hubspot) and the connection, processes, and performance measurement with CRM (Salesforce).
• Drive website traffic growth through SEO, content marketing, technical optimization, and digital campaigns.
• Monitor and improve key website KPIs including traffic, engagement, conversion rates, and lead generation.
• Partner with internal stakeholders and external agencies to maintain a best-in-class digital presence.
• Support corporate marketing initiatives including product launches, customer announcements, industry campaigns, executive thought leadership, and strategic messaging.
• Assist with the development of marketing collateral, presentations, case studies, white papers, and customer success stories.
• Help manage Avathon’s participation in industry conferences, webinars, and corporate events.
• Ensure brand consistency across all marketing channels and communications.
• Build and maintain marketing dashboards to track campaign performance, website analytics, lead generation, and funnel conversion.
• Analyze customer behavior and campaign effectiveness to identify opportunities for improvement.
• Provide regular reporting and insights to executive leadership.
• Manage and grow Avathon’s digital presence across LinkedIn and other relevant channels.
• Coordinate content distribution strategies to maximize engagement and reach.
• Support executive social media programs and thought leadership initiatives.

Required Experience

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 5+ years of experience in B2B technology marketing, preferably in AI, SaaS, enterprise software, industrial technology, or high-growth technology companies.
• Proven experience managing digital marketing campaigns and website optimization initiatives.
• Strong understanding of SEO, SEM, marketing automation, lead generation, and web analytics.
• Experience with platforms such as HubSpot, Salesforce, Google Analytics, LinkedIn Campaign Manager, Zoominfo and other marketing automation tools.
• Strong analytical skills with the ability to translate data into actionable insights.
• Experience using AI assistants (e.g. Claude) to augment marketing content creation, productivity, and performance analysis.
• Proven cross-functional leadership skills across departments and up and down the organization.
• Excellent written and verbal communication skills.
• Highly organized, self-motivated, and comfortable operating in a fast-paced startup environment.

Preferred Qualifications

• Experience marketing AI, machine learning, industrial technology, supply chain, manufacturing, energy, mining, or enterprise software solutions.
• Familiarity with content marketing, account-based marketing (ABM), and demand generation best practices.
• Experience supporting executive branding and thought leadership programs.
• Knowledge of website platforms such as WordPress.

Why Avathon

• Help create the category of Physical AI.
• Work alongside world-class AI engineers, industry experts, and business leaders.
• Join a rapidly growing company transforming some of the world’s largest industries.
• Competitive compensation, equity participation, comprehensive benefits, and significant career growth opportunities.

At Avathon, you’ll have the opportunity to shape the future of industrial AI while building a global brand that is redefining how the world’s most critical operations are run.

Candidates must be authorized to work in the United States without the need for current or future company sponsorship.

Location: Candidates must be based in the Bay Area.

Salary:

The base salary range for this role is between $115,000 to $150,000 annually.

Pay for this position is based ona number offactors including geographic location and may vary depending on job-related knowledge, skills, and experience.

What are the benefits andperksatAvathon?

Our full-time employees and their loved ones will be supported with a competitive and comprehensive benefits package. Below are some highlights we offer to our U.S. full-time employees -we’dlove to connect and share more!

• Evolving culture with the opportunity to drivenew ideasand technology
• Stock Option Grants
• Generous Time Off Programs
• Medical Coverage, and Parental Leave Plans
• Employer-Sponsored Lifestyle Spending Account
• 401k with Employer Match
• Monthly Technology Allowance
• Contract and temporary roles are not eligible for the above benefits.

Avathon is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.

Avathon is committed to providing reasonable accommodations throughout the recruiting process. If you need a reasonable accommodation, please contact us to discuss how we can assist you.