Marketing Manager

Vida Shoes International; New York (NY); On-site; USD 75,000 - 85,000; Full time

Job summary

Vida Shoes International in New York is seeking a Marketing Manager to lead cross-brand campaigns and drive growth across wholesale, retail, digital and e-commerce channels. You will translate brand strategy into actionable plans, coordinate events and trade shows, manage retailer partnerships and ensure consistent storytelling across all touchpoints.

The role requires coordinating with marketing, sales, design and product development to launch campaigns and optimize programs across multiple

Responsibilities

• Lead execution of the Munro brand launch and ongoing brand marketing initiatives
• Assist in developing seasonal campaign strategies across multiple brands
• Translate strategic direction into actionable marketing plans and creative briefs
• Coordinate campaign execution across creative, PR, digital, social and Shared Services teams
• Ensure brand storytelling, visual consistency and messaging remain aligned across all consumer touchpoints
• Manage campaign timelines, deliverables and launch schedules from concept through execution
• Support integrated marketing initiatives across wholesale, retail, digital and e-commerce channels
• Serve as day-to-day marketing contact for key wholesale partners including Nordstrom, Costco, QVC, DSW, Von Maur and others
• Manage multiple annual Nordstrom marketing programs, in-store events, trunk shows and customer-facing activations
• Coordinate retailer-sponsored advertising campaigns and promotional initiatives
• Develop retailer-specific marketing materials, presentations and support tools
• Manage retailer marketing calendars, deadlines and deliverables
• Partner closely with sales teams to support key account growth and seasonal selling initiatives
• Coordinate marketing support for retailer meetings, line reviews and product launches
• Assist in the development of retailer-exclusive marketing programs and product stories
• Lead planning and execution of multiple trade shows, retailer events and brand activations annually
• Manage logistics and execution for Nordstrom events, retailer presentations, showroom events and customer activations
• Coordinate event timelines, vendor communication and production schedules
• Support booth design, visual merchandising and seasonal storytelling at industry trade shows
• Manage event marketing materials, signage, invitations and promotional assets
• Coordinate sample trafficking, product merchandising and event setup requirements
• Work cross-functionally with sales teams to ensure events support seasonal sales objectives
• Assist in managing event budgets, timelines and post-event reporting
• Serve as primary marketing contact for event execution and retailer-facing activations
• Support seasonal product launches and collection introductions across brands
• Develop product storytelling and consumer-facing messaging
• Assist in collection positioning, market differentiation and merchandising support
• Partner with Design and Product Development teams to communicate key product innovations and features
• Ensure product launches are supported across retail, wholesale and digital channels
• Serve as a key liaison between Marketing, Sales, Design, Product Development, E-Commerce and Shared Services teams
• Manage project timelines and ensure alignment across departments
• Coordinate asset requests, approvals and workflow management
• Ensure marketing initiatives are executed on time and aligned with business priorities
• Support execution of strategic initiatives directed by executive leadership
• Manage branded philanthropic effort/events
• Monitor campaign performance, retailer marketing initiatives and promotional effectiveness
• Track competitive activity, market trends and consumer insights
• Analyze retailer performance and marketing opportunities
• Assist in evaluating campaign ROI and recommending optimizations
• Provide reporting and recommendations to support future marketing planning
• Develop detailed project briefs for creative and production teams
• Manage asset requests, revisions and project prioritization
• Ensure deliverables meet brand standards and retailer requirements
• Coordinate approvals and communication between stakeholders and Shared Services teams
• Maintain workflow visibility and ensure deadlines are met across multiple brands and initiatives
• Vida Shoes International is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status.

Job description

Since 1973, Vida Shoes International has been committed to becoming a global leader in the footwear industry. We are dedicated to designing, producing, and marketing quality branded footwear using our expansive international resources. Our wealth of knowledge stems from the diversity of brands and successful products we have produced year after year.

Job Title: Marketing Manager

Compensation: $75-85k

Brand Campaign Development & Execution

• Lead execution of the Munro brand launch and ongoing brand marketing initiatives
• Assist in developing seasonal campaign strategies across multiple brands
• Translate strategic direction into actionable marketing plans and creative briefs
• Coordinate campaign execution across creative, PR, digital, social and Shared Services teams
• Ensure brand storytelling, visual consistency and messaging remain aligned across all consumer touchpoints
• Manage campaign timelines, deliverables and launch schedules from concept through execution
• Support integrated marketing initiatives across wholesale, retail, digital and e-commerce channels

Retailer Marketing & Wholesale Partnerships

• Serve as day-to-day marketing contact for key wholesale partners including Nordstrom, Costco, QVC, DSW, Von Maur and others
• Manage multiple annual Nordstrom marketing programs, in-store events, trunk shows and customer-facing activations
• Coordinate retailer-sponsored advertising campaigns and promotional initiatives
• Develop retailer-specific marketing materials, presentations and support tools
• Manage retailer marketing calendars, deadlines and deliverables
• Partner closely with sales teams to support key account growth and seasonal selling initiatives
• Coordinate marketing support for retailer meetings, line reviews and product launches
• Assist in the development of retailer-exclusive marketing programs and product stories

Trade Shows, Events & Brand Activations

• Lead planning and execution of multiple trade shows, retailer events and brand activations annually
• Manage logistics and execution for Nordstrom events, retailer presentations, showroom events and customer activations
• Coordinate event timelines, vendor communication and production schedules
• Support booth design, visual merchandising and seasonal storytelling at industry trade shows
• Manage event marketing materials, signage, invitations and promotional assets
• Coordinate sample trafficking, product merchandising and event setup requirements
• Work cross-functionally with sales teams to ensure events support seasonal sales objectives
• Assist in managing event budgets, timelines and post-event reporting
• Serve as primary marketing contact for event execution and retailer-facing activations

Product Marketing & Go-to-Market Execution

• Support seasonal product launches and collection introductions across brands
• Develop product storytelling and consumer-facing messaging
• Assist in collection positioning, market differentiation and merchandising support
• Partner with Design and Product Development teams to communicate key product innovations and features
• Ensure product launches are supported across retail, wholesale and digital channels

Campaign Coordination & Cross-Functional Leadership

• Serve as a key liaison between Marketing, Sales, Design, Product Development, E-Commerce and Shared Services teams
• Manage project timelines and ensure alignment across departments
• Coordinate asset requests, approvals and workflow management
• Ensure marketing initiatives are executed on time and aligned with business priorities
• Support execution of strategic initiatives directed by executive leadership
• Manage branded philanthropic effort/events

Market Research, Analytics & Business Insights

• Monitor campaign performance, retailer marketing initiatives and promotional effectiveness
• Track competitive activity, market trends and consumer insights
• Analyze retailer performance and marketing opportunities
• Assist in evaluating campaign ROI and recommending optimizations
• Provide reporting and recommendations to support future marketing planning

Shared Services

• Develop detailed project briefs for creative and production teams
• Manage asset requests, revisions and project prioritization
• Ensure deliverables meet brand standards and retailer requirements
• Coordinate approvals and communication between stakeholders and Shared Services teams
• Maintain workflow visibility and ensure deadlines are met across multiple brands and initiatives

Vida Shoes International is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status.