Marketing Manager

Luna Park in Coney Island; New York (NY); On-site; USD 110,000 - 160,000; Full time

Job summary

Luna Park in Coney Island is seeking a Marketing Manager to lead the next phase of growth and brand evolution for New York City's iconic amusement park destination. You will build a modern, high-performing marketing function, foster a strong internal culture, and elevate guest engagement, brand presence, and commercial performance.

The role blends strategic leadership with hands-on execution, directing the vision, organizational structure, digital ecosystem, partnerships, and growth initiatives

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field preferred.
• 5+ years of progressive marketing leadership experience in entertainment, hospitality, or experiential industries.
• Strong analytical, financial, and data-driven decision-making skills.
• Proven track record building marketing teams and driving revenue growth.
• Proficiency with marketing automation platforms and major ad channels.

Responsibilities

• Build and lead the marketing department from the ground up, including structure, workflows, and long-term strategy.
• Recruit, train, and mentor the marketing team while initially hands-on.
• Establish governance, standards, and processes for marketing operations.
• Develop scalable marketing infrastructure and processes to support growth.
• Own all marketing strategies across brand, digital, PR, content, partnerships, and guest engagement.

Skills

Marketing leadership

Analytical mindset

Data-driven decisions

Strong communications

Team building

Education

Bachelor's degree in Marketing/Business

Tools

Google Ads

Google Analytics

Facebook Ads Manager

WordPress

SEO

Job description

The Marketing Manager will lead the next phase of growth and brand evolution for Luna Park in Coney Island through the development of a modern, high-performing marketing function designed to support New York City’s most iconic amusement park destination.

This role represents a unique opportunity for an entrepreneurial and visionary marketing leader to shape the future marketing direction of the business with significant ownership, visibility, and impact. The successful candidate will have the opportunity to build scalable marketing infrastructure, establish best-in-class processes, develop a strong internal team culture, and elevate the park’s brand presence, guest engagement, and commercial performance.

The position requires both strategic leadership and operational execution, with responsibility for developing the marketing vision, organizational structure, communication standards, digital ecosystem, partnerships, and growth initiatives that will support the continued evolution of the park and strengthen its position within the highly competitive New York City’s market.

ABOUT US

Central Amusement International Inc. (CAI) is an amusement park development and management company based in New York City. CAI developed Victorian Gardens at Wollman Rink in Central Park in 2003 and Luna Park in Coney Island in 2010, located at the birthplace of the amusement park industry. CAI is part of the Zamperla Group, the worldwide leader in amusement ride manufacturing.

POSITION DETAILS

• Schedule: Full-time, on-site (End of March-End of October), hybrid (November-March)

KEY RESPONSIBILITIES

• Build and lead the marketing department from the ground up including organizational structure, workflows, tools, operational standards, and long-term strategy
• Recruit, train, mentor, and develop future marketing team members while initially operating in a highly hands-on capacity
• Establish marketing governance, communication standards, approval processes, and operational best practices
• Develop scalable marketing infrastructure and processes to support the long-term growth of the business
• Create a collaborative, performance-oriented, and commercially driven team culture

Strategic Marketing & Commercial Growth

• Own and lead all marketing strategies across brand, digital, social media, PR, content, partnerships, and guest engagement initiatives
• Develop annual and quarterly marketing plans with measurable KPIs, budgets, audience targets, and revenue objectives
• Drive attendance growth, online sales conversion, season pass sales, and in-park spending initiativesDevelop integrated campaigns across digital, experiential, tourism, promotional, and partnership channels
• Identify growth opportunities and recommend strategic initiatives to support business expansion and guest acquisition
• Support executive leadership with reporting, forecasting, strategic recommendations, and performance analysis

Brand Management & Public Image

• Protect, strengthen, and elevate the public image and brand reputation of Luna Park in Coney Island across all communication channels and guest touchpoints
• Establish and maintain a modern and consistent brand identity framework reflecting the quality, heritage, and future vision of the park
• Develop communication standards and approval processes to ensure professionalism and consistency across departments, agencies, vendors, and external partners
• Identify opportunities to enhance brand perception through storytelling, partnerships, PR, guest engagement, and digital presence
• Ensure consistency of messaging, tone, visual identity, and guest-facing communications across all marketing activities
• Manage website strategy, SEO performance, analytics, and digital guest journey optimization
• Oversee paid advertising strategy across Google, Meta, YouTube, display, retargeting, and emerging digital channels
• Monitor campaign performance including CAC, ROAS, conversion rates, attendance impact, and engagement metrics
• Oversee content strategy including photography, video, storytelling, influencer collaborations, and guest-generated content
• Develop and manage social media and digital engagement initiatives aligned with brand and revenue objectives
• Support the development of email marketing, audience segmentation, and retention initiatives

Cross-Functional Collaboration & Operations

• Work closely with Operations, Sales, Guest Services, F&B, Retail, Operations, and HR teams to align marketing and business objectives
• Coordinate marketing support for seasonal campaigns, special events, partnerships, and operational initiatives
• Support public relations management and crisis communication efforts as needed
• Maintain strong alignment between marketing strategy and guest experience standards throughout the park
• Support Park operations during peak periods, special events, and operationally critical situations as required

QUALIFICATIONS

• Minimum 5 years of progressive marketing leadership experience, preferably within amusement parks, attractions, entertainment, hospitality, tourism, or experiential industries
• Bachelor's degree in Marketing, Business Administration, or a related field preferred
• Strong analytical, financial, and data-driven decision-making skills
• Practical knowledge of marketing campaigns and promotions
• Proven track record of building marketing teams, driving revenue growth and leading high-performing teams
• Strong written and verbal communications skills
• Proficiency in Microsoft Office, Marketing Automation Platforms, Social Media Platforms, Google Ads, Google Analytics, Facebook Ads Manager, WordPress, and SEO
• Due to the nature of the amusement park business, must be able to work a flexible schedule which includes weekends and holidays as needed

EQUAL EMPLOYMENT OPPORTUNITY

Central Amusement International Inc. is an Equal Opportunity Employer and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected status under applicable federal, state, or local law.