Marketing Manager

Heritage Cutter; Millersburg (PA); On-site; USD 70,000 - 90,000; Full time

Job summary

A leading industrial manufacturer in Pennsylvania is looking for a Marketing Manager. Responsibilities include developing product catalogs, creating marketing materials, managing social media content, and coordinating with brand managers on website updates. The ideal candidate should have experience in technical marketing, strong industry knowledge, and a passion for continuous improvement. This role may require travel between locations.

Qualifications

• Experience in technical, industrial marketing, ideally in the cutting tool industry.
• Strong industry knowledge and expertise required.
• Passion for the industrial sector and for continuous improvement.

Responsibilities

• Develop content and layout for product catalogs.
• Create marketing materials and promotional publications.
• Work on product launches and marketing support.
• Coordinate with brand managers on website updates.
• Manage social media content and layouts.
• Produce industry print advertising content.

Skills

Technical marketing experience

Strong industry knowledge

Creative skills

Ability to work across functional areas

Website knowledge

Job description

Heritage Cutter is a middle-market, American manufacturer of industrial cutting tools. We are home to some of the longest-standing and best recognized brands in the industry. Data Flute designs, manufactures and sells high-performance, application-specific, solid-carbide, end mills and other round tools. Brubaker Tool offers high performance taps and threading products, general purpose taps and end mills. Weldon Tool makes and sells high speed steel end mills, cobalt end mills, carbide end mills and many specialty items. Decatur Diamond is home to one of the broadest selection of diamond-based cutting tools in the market. This includes, but is not limited to, milling cutters and face mills, PCD cartridges, PCD inserts, fixed pocket PDC tooling and complex, integrated shank PCD tools.

This position will require travel to all locations, Millersburg, PA, Pittsfield, MA and Decatur, IN as necessary.

The marketing manager will be responsible for working with product managers, IT and senior management across all brands and products. Duties include but are not limited to:

• Content and layout for product catalogs, both print and electronic
• Content and layout for flyers and promotional publications, both print and electronic
• Product launch, marketing support/materials and promotional items.
• Working with brand managers along with IT and outside providers for website
  • Layout
  • Content
  • Updates and currency
• Content and layout for social media, including but not limited to YouTube, LinkedIn, Twitter, etc.
• Content and layout for any industry print advertising
• Content and layout for technical articles in trade publications

The ideal candidate will possess

• Experience in technical, industrial marketing, ideally, but not necessarily in the cutting tool industry
• Strong industry knowledge and expertise
• The ability to work across functional areas
• Good creative skills
• Website knowledge. Content based, with some technical underpinning
• A passion for the industrial sector and for continuous improvement