Marketing Manager

Cushman & Wakefield; Dallas (TX); Vor Ort; USD 98.000 - 115.000; Vollzeit

Benefits dieser Stelle

health

vision

dental insurance

flexible spending accounts

health savings accounts

retirement savings plans

life

disability insurance programs

paid and unpaid time away from work

Zusammenfassung

Cushman & Wakefield is seeking a Marketing Manager in Dallas, TX to lead a team of Marketing Specialists and Senior Specialists. You will develop strategic property marketing programs for brokerage teams and investor clients, guiding campaigns and ensuring high-quality deliverables across cross-functional partners.

You will work with COE leadership, design, content, web/video, and other partners to drive operational excellence, coaching, workload management, and continuous improvement in a

Qualifikationen

• Bachelor's degree and 5-8 years of senior-level marketing experience.
• Experience leading, mentoring, or managing marketing professionals.
• Commercial Real Estate marketing experience strongly preferred.
• Strong project management, organizational, and prioritization skills.

Aufgaben

• Lead and develop a team of 5–8 Marketing Specialists and Senior Specialists.
• Develop property marketing strategies aligned with client objectives and markets.
• Oversee workflows, capacity planning, and tool adoption for efficiency.
• Collaborate with cross-functional teams to deliver integrated marketing solutions.

Kenntnisse

People leadership

Strategic marketing

Client service

Project management

Cross-functional collaboration

Ausbildung

Bachelor's degree in Marketing or related field

Jobbeschreibung

Job Title Marketing Manager Job Description Summary

Manager is responsible for leading a team of Marketing Specialists and Senior Marketing Specialists in the development and execution of strategic property marketing programs for Brokerage Teams and Investor Clients. Working in partnership with Property Marketing COE leadership, Design, Content, Web/Video, and other marketing partners, the Marketing Manager provides day-to-day leadership, coaching, workload management, and strategic guidance to ensure the team delivers timely, consistent, and high-quality marketing solutions. This role serves as both a people leader and senior marketing advisor, helping team members translate business objectives into thoughtful marketing strategies while building strong relationships with brokerage professionals, clients, and cross-functional partners. The Marketing Manager is also responsible for driving operational excellence, team accountability, process adoption, and continuous improvement across the Property Marketing COE. We are looking for an organized, strategic, and highly motivated leader who has strong marketing expertise, enjoys developing people, and thrives in a fast-paced, collaborative, and entrepreneurial sales environment.

Responsibilities:

Team Leadership & Development Lead and manage a team of approximately 5–8 Marketing Specialists and Senior Marketing Specialists, providing day-to-day leadership, coaching, mentorship, and performance management. Establish clear expectations and accountability while creating an environment that supports collaboration, professional growth, and high performance. Understand the individual strengths, development opportunities, and career goals of team members and provide meaningful coaching and stretch opportunities. Conduct regular one-on-ones, provide ongoing feedback, support performance reviews, and address performance or behavioral concerns when necessary. Support onboarding and training of new team members and reinforce Property Marketing COE processes, tools, standards, and best practices. Identify opportunities to strengthen the team's marketing expertise, strategic thinking, project management, client service, and communication skills. Foster a collaborative team culture that encourages knowledge sharing, problem solving, and partnership across markets and disciplines.

Marketing Strategy & Client Service Serve as a senior marketing resource and strategic advisor to Marketing Specialists, Brokerage Teams, and key stakeholders. Guide the development of property marketing strategies that align with client objectives, target audiences, positioning, and overall business goals. Help team members translate complex property information, market dynamics, and brokerage objectives into clear and compelling marketing strategies and campaigns. Provide strategic oversight for high-profile, complex, or sensitive assignments and step in to support client and brokerage conversations when appropriate. Build and maintain strong relationships with Brokerage Teams and key stakeholders, proactively identifying opportunities to improve service and strengthen partnerships. Coach team members on effectively managing broker and client expectations, navigating difficult conversations, and providing thoughtful marketing recommendations rather than simply executing requests. Ensure marketing recommendations and deliverables consistently reflect a high standard of quality and reinforce Cushman & Wakefield's brand and market position.

Operations & Workflow Management Partner with National Property Marketing COE leadership to develop, implement, and continuously improve best practices that support operational excellence and a scalable, effective marketing model. Oversee team workload and resource allocation, balancing priorities and assignments based on project complexity, deadlines, capacity, and individual team member strengths. Monitor project activity, deadlines, and workload to proactively identify capacity challenges, project risks, or service issues. Ensure team members consistently follow established workflows, project management practices, service-level expectations, and Property Marketing COE processes. Use project management tools, reporting, and team data to understand workload, productivity, resource needs, and opportunities for improvement. Maintain clear communication with leadership regarding team capacity, performance, emerging challenges, and resource needs. Identify recurring workflow or service challenges and develop solutions that improve efficiency, consistency, and the overall experience for Brokerage Teams and clients. Support the rollout and adoption of new processes, tools, technologies, and marketing capabilities across the team.

Cross-Functional Collaboration Partner closely with Graphic Design, Content, Web/Video, Digital Marketing, and other internal teams to deliver integrated property marketing solutions. Ensure Marketing Specialists effectively scope projects, communicate objectives, provide clear direction to creative partners, and manage projects through completion. Help resolve workflow, communication, or project challenges between Marketing and cross-functional teams. Develop strong relationships with colleagues in similar roles to encourage collaboration, consistency, and sharing of best practices at a national level. Participate in broader Property Marketing COE initiatives, training, process development, and strategic programs as needed. Stay current on commercial real estate marketing trends, emerging technologies, digital marketing capabilities, and industry best practices and share relevant knowledge with the team.

Qualifications:

Qualifications: Bachelor's degree and 5-8 years of senior-level marketing experience Previous experience managing, mentoring, or leading marketing professionals strongly preferred. Commercial Real Estate marketing experience strongly preferred. Experience working in a fast-paced, client-facing, professional services, agency, or sales-driven environment preferred. Strong understanding of integrated marketing strategy, including branding, print and digital marketing, email marketing, websites, presentations, advertising, and other property marketing channels. Strong people leadership skills with demonstrated ability to coach, develop, motivate, and hold team members accountable. Ability to effectively manage both high-performing employees and employees who require additional coaching, direction, or performance management. Strong business acumen and ability to understand brokerage and client objectives and translate them into effective marketing strategies. Excellent project management, organizational, and prioritization skills with the ability to oversee multiple projects, priorities, and team workloads simultaneously. Strong interpersonal and communication skills with the confidence to work directly with senior brokerage professionals, clients, leadership, and cross-functional partners. Ability to navigate challenging conversations, manage expectations, solve problems, and provide clear recommendations. Experience with project management platforms and marketing technology strongly preferred. Ability to interpret workload, project, and performance data and use insights to make informed management and resource decisions. Strong attention to detail while maintaining the ability to think strategically and understand the broader business objective. Self-motivated and proactive, with the ability to take initiative, make sound decisions, and operate effectively in a collaborative team environment. Demonstrated commitment to operational excellence, continuous improvement, and developing high-performing teams.

Cushman & Wakefield also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health, vision, and dental insurance, flexible spending accounts, health savings accounts, retirement savings plans, life, and disability insurance programs, and paid and unpaid time away from work.

• health
• vision
• dental insurance
• flexible spending accounts
• health savings accounts
• retirement savings plans
• life
• disability insurance programs
• paid and unpaid time away from work

In addition to a comprehensive benefits package, Cushman and Wakefield provide eligible employees with competitive pay, which may vary depending on eligibility factors such as geographic location, date of hire, total hours worked, job type, business line, and applicability of collective bargaining agreements.

The compensation for the position is: $ 97,750.00 - $115,000.00

Cushman & Wakefield is an Equal Opportunity employer to all protected groups, including protected veterans and individuals with disabilities. Discrimination of any type will not be tolerated. In compliance with the Americans with Disabilities Act Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position at Cushman & Wakefield, please call the ADA line at 1-888-365-5406 or email [e-mail]. Please refer to the job title and job location when you contact us. INCO: “Cushman & Wakefield”

About Cushman & Wakefield

About Cushman & Wakefield Cushman & Wakefield Cushman & Wakefield (NYSE: CWK) is a leading global commercial real estate services firm for occupiers and investors with approximately 53,000 employees in over 350 offices and nearly 60 countries. In 2025, the firm reported revenue of $10.3 billion across its core service lines of services, Leasing, Capital markets, and Valuation and other. Built around the belief that Better never settles, the firm receives numerous industry and business accolades for its award-winning culture. For additional information, visit www.cushmanwakefield.com