Marketing Manager >>

Lighthouse Life; Conshohocken (Montgomery County); A distancia; USD 85.000 - 120.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Comprehensive benefits

Flexible PTO policy

Descripción de la vacante

Lighthouse Life is a remote-first company seeking a Marketing Manager to own marketing operations, technology, and analytics to drive growth across B2B and consumer channels.

The role focuses on architecting and optimizing the MarTech stack, ensuring seamless lead flow from engagement through conversion, and enabling data-informed decisions across the commercial organization. Strong analytical and collaboration skills are essential.

Formación

• Bachelor’s degree in marketing, advertising, or related analytical field.
• Minimum of 2 years of experience in marketing or advertising.
• Proficiency in Excel, Tableau, Salesforce; comfortable working with data models.
• Excellent analytical, problem-solving, and attention-to-detail skills.
• Strong written and verbal communication skills.
• Proactive, team-oriented mindset with the ability to manage multiple projects.

Responsabilidades

• Architect and maintain marketing technology ecosystem, CRM, automation, analytics, and attribution systems.
• Ensure proper hand-off of leads between marketing and sales and optimize conversion.

Conocimientos

Analytical thinking

Communication skills

Time management

Educación

Bachelor’s degree in marketing or related field

Herramientas

Excel

Tableau

Salesforce

Google Analytics

Descripción del empleo

Take the next step in your career and join our team!

Company Description

Every year, millions of seniors lapse or surrender their life insurance policies for little or no value in return from their insurance company.Life Settlementshelp seniors by giving them theoptionto sell their policy instead, receiving significantly more value than had they otherwise given up their policy. The money we pay seniors helps meet retirement needs, healthcare costs, long term care expenses, or whatever elsethey’dlike.

Lighthouse Lifeis a member of the growing group of companies owned by LHL Strategies, Inc. (“LHL” or “LHL Strategies”), providing vertically integrated services and solutions for asset managers toacquireand manage life policies and portfolios. Clients of the LHL companiesbenefitfrom working inside the industry’s only integrated platform for policy acquisition and trading, policy and portfolio valuation, management, and now, portfolio servicing.

Our compensation package is highly competitive for the position and includes comprehensive benefits as well as a flexible and generous PTO policy.

Lighthouse Lifeis a remote-first company. This role can belocatedanywhere within the U.S. withpotential fortravel for meetingsand/orother events.Lighthouse Life’s officesare located inConshohocken, Pennsylvania, less than 10 miles outside of the city of Philadelphia, and stepsfrom the regional commuter train line.

Job Description

The Marketing Manager will own Lighthouse Life’s marketing operations, technology, and analytics ecosystem with a mandate to drive measurable growth across both B2B and consumer channels. This roleis responsible forarchitecting andoptimizingthe fullMarTechstack, ensuring seamless lead flow frominitialengagement through conversion, and enabling data-informed decision-making across the commercial organization. This individual will balance strategic thinking with hands-on operational execution,establishingscalable processes, introducing automation, and continuously enhancing the performance, reliability, and reporting of all marketing systems and channels.

Responsibilities

• Architect andmaintainmarketing technologyecosystem: Manage andoptimizeourMarTechstack including CRM, automation platforms, analytics tools, and attributionsystems..Solve key operational challenges – address matters like attribution, lead routing and follow up, program automation, and improving data accuracy.
• Ensure proper hand-off of leads between marketing and sales: Manage the integration of lead intake technology across all websites and platforms. Manage website plug-ins and forms tooptimizeconversion ofcustomers, andcapture all marketing attribution information.Ensure integration between front end (website) and Salesforce is working properly.Manage Marketing Telephony systems.
• Configure and maintain marketing toll-free numbers used for marketing, and ensure proper call routing to sales/answering service Reconfigure and maintain IVR for all customer facing numbers Track KPI’s including speed of answer, abandonment rates Implement new automated answering systems Work cross-functionally with Sales to forecast customer demand and determine capacity and staffing needs
• Manage Website Platform: Set and manage processes for maintenance and update of WordPress website (CMS updates, landing pages, content refreshes), work cross-functionally with internal or external contentcreators. Supportrapid testing and iteration of new channels, workflows, and content building strategiesManageroll out ofnew contentand edits to allwebsites.Reviewcontent from SEO Agency for accuracy and relevance Monitor proper functionality of website and associated technology
• CRM: Configure and execute manual and automated marketing campaigns (email, SMS, push), including building and managing all email templates, landing pages, andforms.Workcross functionally withSalesand Closing team on designing and managing automated engagement campaigns that lead our customers frominitialcontact through conversion. Segment and customize processes between ourdifferent brandsand target audiences (B2B and Direct-to-Consumer)
• Analytics: Ensure proper tracking, implementation, and reporting of website analytics (e.g., Google Analytics, Google SearchConsole). Reviewall integrations between Google Analytics, Gravity Forms, Zappier, Call Rail, and Salesforce
• Process Improvement: Document all processes Create contingency plans for system outages

Knowledge and Experience

• Bachelor’s degree in marketing,advertising,or a related analytical field.
• Minimum of2 years of experience inmarketing or advertising.
• Strongproficiencyin Microsoft Excel, Tableau, Salesforceandcomfort working with data models and quantitative analysis.
• Excellent analytical, problem-solving, and attention-to-detail skills.
• Strong written and verbal communication skillsare important.
• Proactive, team-oriented mindset with the ability to manage multiple projects effectively.

Personal Attributes

• You are curiousbynature.
• You have a bias for action.
• You have superior time management and organizational skills.
• You have good interpersonal skills.
• You enjoy working in a fast-paced, fast-growing organization.
• Youaren’tafraid to challenge the norm.