Marketing Manager

WSP USA; Columbia (MD); On-site; USD 92,000 - 164,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Disability insurance

Life insurance

Retirement plan

Paid time off

Parental leave

Bereavement leave

Voting time off

Job summary

WSP USA is seeking a Marketing Manager for the Property & Buildings business line. This role can be staffed from any major WSP office across the Eastern U.S.

You will lead proposals, coordinate content with graphics, and drive marketing activities across regions and practices. You will oversee account plans, coordinate with client teams, and support communications programs while ensuring compliant, timely delivery of materials.

Qualifications

• Bachelor’s degree in marketing, communications, business, journalism or closely related field.
• Minimum of 7 years of experience in the A/E/C industry with multi-state regional exposure.
• Thorough understanding of business line and marketplace approach.
• Strong communication to articulate complex ideas to influence others.
• Proficient with Microsoft Office, Adobe Creative Suite, SharePoint and related software.

Responsibilities

• Lead standard and complex proposals/qualifications including kickoff meetings, strategy sessions, and color reviews to develop a winning, compliant proposal.
• Research, gather, edit, and produce proposal materials with clear messaging.
• Collaborate with the graphics team to plan and produce proposal materials that convey the strategic vision.
• Develop and maintain proposal, qualification, and sales files and databases.
• Partner with client teams to develop account plans and prep materials for meetings.
• Support regional marketing activities, newsletters, awards, visibility campaigns, conferences.
• Ensure proposals and materials are compliant, accurate, and delivered timely.
• Lead the presentation phase of pursuits including coaching and messaging refinement.
• Develop pursuit strategies with client intelligence and competitive analysis.
• Organize and facilitate sales and business development strategy meetings.
• Embrace technology to increase effectiveness of BD activities.
• Provide oversight of work of other team members.
• Share knowledge, mentor and lead training initiatives.
• Participate in professional development activities to enhance relationships.
• Other duties as assigned.

Skills

Communication skills

Strategic thinking

Organization

Cross-team collaboration

Education

Bachelor’s degree in marketing, communications, business, journalism or closely related field

Tools

Microsoft Office

Adobe Creative Suite

SharePoint

Job description

This Opportunity

WSP is hiring for a Marketing Manager role for the Property & Buildingsbusiness line . This role can be staffed from any major WSP office across the Eastern U.S. This is an exciting opportunity for a motivated marketing professional who wants to do meaningful work at global scale, collaborate with top talent, and build a career in one of the most dynamic and impactful industries in the world. WSP’s Property & Buildings business is dynamic, talented, multidisciplinary and growing.

WSP’s Strategic Growth Team (SGT) is a national group of collaborative and innovative problem solvers who frequently work across regions and business lines to advance growth initiatives, secure the win, and leverage the expertise of the broader organization. We are looking for a proposal manager to bring the best strategies and resources to drive client engagement, pursuits, and marketing activities across the practice. This role will facilitate and/or support teams in positioning for major pursuits, including capture planning, proposal development, and interview coaching and debriefs, with an eye for continuous improvement. In addition, they will act as a knowledge manager for the business line, maintain business-line-specific collateral, support marketing communications activity, and improve awareness of business line services to enhance cross-selling opportunities.

Your Impact

• Lead standard and complex proposals/qualifications including scheduling and conducting proposal kick-off meetings, strategy sessions, and color reviews to develop a winning, compliant proposal.

• Research, gather, edit, and produce proposal materials, including writing original content and review/edit content for clarity, compliance, and key messages.

• Collaborate with graphic team to plan and produce proposal and sales materials ensuring all materials are effectively communicating the strategic vision identified for a given pursuit or initiative.

• Develop and maintain proposal, qualification, and sales files, including resumes, project descriptions and sales and business development databases.

• Partner with client teams to develop account plans, prepare materials for internal and external meetings, and participate in client team meetings.

• May support communications team on regional activities, such as newsletters, project awards, visibility and social media campaigns, conferences and other special communications-related projects.

• Ensure the various aspects of proposals and other sales and business development materials are compliant, accurate and delivered in a timely manner.

• Lead the presentation phase of pursuits including coaching interview teams, coordinating graphics, and refining key messaging.

• Partner with individual pursuit teams to develop pursuit strategies, including client business intelligence, competitor analysis and WSP differentiation.

• Organize and facilitate sales and business development strategy meetings.

• Embraces technology and identify ways to increase effectiveness of sales and business development activities and client engagement.

• Provide oversight of work of other team members.

• Share knowledge, mentor and lead training initiatives.

• May participate in professional development activities (e.g., SMPS, AIA, etc.) to enhance business acumen and industry relationships.

• Other duties as assigned.

Who You Are

Required Qualifications

• Bachelor’s degree in marketing, communications, business, journalism or closely related field

• Minimum of 7 years of experience in the A/E/C industry with experience across a multi-state region or practice

• Thorough understanding of business line and approach to the marketplace

• Strong communications experience with the ability to articulate complex ideas in a creative manner to influence or persuade others

• Proficient with Microsoft Office, Adobe Creative Suite, SharePoint, and other communications-related software programs

• Highly organized; detail oriented; skilled with implementation/logistics

• Demonstrated ability to manage and prioritize multiple projects and deadlines

• Knowledge of and demonstrated experience managing the pursuit development process from creation through submission; preference to those with experience managing standard and complex proposals

• Demonstrated ability to facilitate meetings and coordinate large, diverse teams

• Strategic thinker that can look at the big picture and drive strategy to achieve tactical objectives

• Proficient with Microsoft Office, Adobe Creative Suite, SharePoint, and other communications-related software programs

• Exercise responsible and ethical decision-making regarding company funds, resources and conduct and adhere to WSP’s Code of Conduct and related policies and procedures

• Proven track record of upholding workplace safety and ability to abide by WSP’s health, safety and drug/alcohol and harassment policies

Preferred Qualifications

• Past experience with medium-to-large sized A/E/C firms

• Industry experience with built environment projects such as buildings and vertical construction

• Involvement in industry organizations such as SMPS WSP Benefits: WSP provides a comprehensive suite of benefits focused on a providing health and financial stability throughout the employee’s career. These benefits include coverage related to medical, dental, vision, disability, and life; retirement savings; paid sick leave; paid vacation (or other personal time); paid parental leave; and paid time off for purposes of bereavement, voting, and/or attendance at naturalization proceedings. Compensation:Expected Salary (all locations): $91,900-163,600WSP USA is providing the compensation range that the company in good faith believes it might pay and offer for this position, based on the successful applicant’s education, experience, knowledge, skills, abilities in addition to internal equity and specific geographic location. WSP USA reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation, depending on circumstances not related to an applicant’s sex or other status protected by local, state, and/or federal law.Expected Salary (Colorado only): $91,900 - $156,100WSP USA is providing the compensation range that the company in good faith believes it might pay and/or offer for this position within the state of Colorado, based on the successful applicant’s education, experience, knowledge, skills, and abilities in addition to internal equity and specific geographic location. WSP USA reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation, depending on circumstances not related to an applicant’s sex or other status protected by local, state, and/or federal law.

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About WSP

WSP USA is the U.S. operating company of WSP, one of the world's leading engineering and professional services firms. Dedicated to serving local communities, we are engineers, planners, technical experts, strategic advisors and construction management professionals. WSP USA designs lasting solutions in the buildings, transportation, energy, water and environment markets. With more than 15,000 employees in over 300 offices across the U.S., we partner with our clients to help communities prosper.

www.wsp.com

WSP provides a flexible and agile workplace model while meeting client needs. Employees are also afforded a comprehensive suite of benefits including medical, dental, vision, disability, life, and retirement savings focused on providing health and financial stability throughout the employee’s career.

At WSP, we want to give our employees the challenges they seek to grow their careers and knowledge base. Your daily contributions to your team will be essential in meeting client objectives, goals and challenges. Are you ready to get started?

WSP USA (and all of its U.S. companies) is an Equal Opportunity Employer Race/Age/Color/Religion/Sex/Sexual Orientation/Gender Identity/National Origin/Disability or Protected Veteran Status.

The selected candidate must be authorized to work in the United States.

NOTICE TO THIRD PARTY AGENCIES:

WSP does not accept unsolicited resumes from recruiters, employment agencies, or other staffing services. Unsolicited resumes include any resume or hiring document sent to WSP in the absence of a signed Service Agreement where WSP has expressly requested recruitment/staffing services specific to the position at hand. Any unsolicited resumes, including those submitted to hiring managers or other business leaders, will become the property of WSP and WSP will have the right to hire that candidate without reservation – no fee or other compensation will be owed or paid to the recruiter, employment agency, or other staffing service.