Marketing Manager

Champions Group Holdings; Brea (CA); On-site; USD 120,000 - 125,000; Full time

Job summary

Champions Group Holdings seeks a Marketing Manager for its West Division to drive results across West brands and lead day-to-day marketing initiatives. The role requires a highly analytical, hands-on leader who can collaborate with operations, agencies, and digital teams to generate leads and revenue.

The position is contract-to-hire and in-office in Brea, CA. Expect strong emphasis on planning, execution, and performance insights with advanced Excel and AI-enabled reporting.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of marketing experience with proven results.
• Experience in home services or multi-location brands is preferred.
• Strong digital marketing, metrics, attribution and reporting experience.
• Excellent communication and project management skills.
• Advanced Excel and use of AI tools for insights

Responsibilities

• Develop and execute tailored marketing plans for the West brands.
• Partner with operations, agencies, creatives, and digital teams to drive leads and revenue.
• Lead local demand generation, campaigns, and brand growth.
• Provide weekly performance insights and recommendations to leadership.
• Manage budgets and coordinate vendor/agency relationships.
• Collaborate cross-functionally to launch and measure campaigns across channels.

Skills

Marketing Strategy

Lead Generation

Digital Marketing

Analytics

Budgeting

Cross-functional Collaboration

Education

Bachelor's in Marketing

MBA (plus)

Tools

Excel

Google Ads

Job description

Seeking out a performance driven Marketing Manager to drive results for our West Division. This role will evaluate performance across West brands and drive day to day marketing for our largest brand. Based on performance and business needs the role is expected to expand and may support additional brands. This person is expected to be a highly driven, highly analytical, organized, and hands‑on Marketing Manager to lead and execute results driven marketing strategies.

Position Overview

• Lead and execute local marketing initiatives focused on demand generation, campaign execution, operational alignment, and brand growth.
• Partner closely with operation leaders, agency partners, creative teams, and digital marketing teams to drive leads, revenue, and brand awareness.
• Thrive in a fast-paced, high-volume marketing environment.
• Weekly reports and insights on West brands to identify early opportunities and risks.
• Reports into Director, Marketing for West Division

Responsibilities

• Develop marketing plans/strategies: You will be responsible for crafting tailored marketing plans that cater to the unique needs of the brand as well as the various service lines. In partnership with our Campaign Development and Digital marketing team, you will build plans that drive revenue with special focus on new customer acquisition.
• Digital marketing expertise: You will work with the digital marketing agencies to optimize PPC, LSA, retargeting, and other digital marketing tactics.
• Expert in assigned brand: Be the foremost expert in the brand’s needs, business goals, opportunities, and challenges, including the competitive market.
• Leadership Collaboration & Brand Communication: Partner closely with General Managers and operational leaders as the brand’s go‑to marketing expert, leading regular meetings, aligning marketing strategies with business goals, and providing performance insights and recommendations to leadership.
• Cross‑functional Collaboration: Collaborate across departments to plan, launch, and measure lead generation campaigns across digital, direct mail, TV, radio, SMS, sponsorships, and hyper‑local marketing.
• Marketing Generalist- Comfortable working with marketing experts in every discipline and able to translate strategies to operational teams to understand the purpose and benefit of programs.
• Data Analysis & Insights: Continuously monitor and analyze the performance of the brand and marketing campaigns with a highly detail‑oriented, analytical approach. Leverage advanced Excel skills and AI‑powered tools to surface insights, and translate data into clear, actionable recommendations that drive measurable results.
• Weekly reporting: Evaluate West performance identifying opportunities and risks.
• Budget Management & Planning- Develop marketing plans and budgets, continually monitoring results to drive incremental phone calls and web leads.
• Vendor/Agency Management- Build and maintain strong relationships with external agencies, vendors, and media partners to ensure successful campaign execution.
• Team Leadership & Team Player: Be an integral part of the marketing leadership and collaborate with cross‑functional team members to create and deploy best‑in‑class marketing programs.

Qualifications

• Bachelor’s Degree in Marketing, Business, or a related field with ability to develop strategies and execution plans (MBA a plus).
• 5+ years of overall marketing experience, with a proven track record of developing and executing successful marketing strategies as well as experience developing partner relationships.
• Experience in home services, HVAC, plumbing, electrical, retail, multi‑location, or consumer service industries strongly preferred.
• In‑depth digital marketing experience with experience across digital marketing channels, tools, and platforms; fluency in digital metrics, attribution, and performance reporting.
• Strong understanding of local marketing and lead generation strategies.
• Experience managing multiple campaigns and priorities simultaneously.
• Strong analytical and reporting skills.
• Excellent communication, organizational, and project management skills.
• Ability to thrive in a fast‑paced, high‑accountability environment.
• Advanced proficiency in Microsoft Excel for data analysis, reporting, and performance modeling (pivot tables, complex formulas, dashboards). Comfort leveraging AI tools (e.g., ChatGPT, Copilot, or similar) to accelerate insight generation and reporting efficiency is strongly preferred.
• Proven track record of driving measurable marketing results; candidates should be prepared to discuss specific examples during the interview process, including how their efforts directly impacted lead generation, revenue, or brand growth.
• Experience working within a platform, franchise, or multi‑brand environment is a plus — familiarity with managing marketing across multiple locations or sister brands is highly valued.
• This is a contract‑to‑hire position. The right candidate will have the opportunity to transition to a full‑time role based on performance and business needs.

#CGHP

Pay Range

$120,000 - $125,000 USD

About Champions Group:

Champions Group is a nationwide leading provider of essential home services specializing in heating, air conditioning and plumbing services. With the mission to maintain long term relationships with its customers, Champions Group is dedicated to delivering timely, high‑quality services across a comprehensive suite of HVAC, plumbing and electrical products. Champions Group Holdings includes brands from across the country, including Adeedo!, ASI, Bee's Plumbing, Bell Brothers, Fetch-A-Tech, HELP, Hobaica, Howard Air, JW Plumbing Heating and Air, Lex Cooling, Heating, Plumbing & Electrical, M and M Heating, Cooling, Plumbing & Electrical, McAfee Heating and Air, Moore Home Services, ProSkill Services, Scottsdale Air, Seatown Electric, Plumbing, Heating & Air, Service Champions, Service Wizard, Sierra Air, Swan Plumbing, Heating & Air Conditioning and Timo’s Air Conditioning & Heating.

We are an equal opportunity employer committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic outlined by federal, state, or local laws. Additionally, we will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the California Fair Chance Act and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.

This role is 100% in-office, located in Brea, CA. By selecting yes, you acknowledge that you currently reside within reasonable commuting distance of Brea, CA and can fulfill our in-office requirement of five days per week, with or without a reasonable accommodation, and without financial relocation assistance.

Are you authorized to work in the US?

Are you at least 18 years of age?

Will you now, or in the future, require employer sponsorship?