Marketing Manager

Vertex Inc.; Boston (MA); Hybrid; USD 140,000 - 210,000; Full time

Job summary

Vertex Inc. is seeking a Marketing Senior Manager to drive marketing strategy delivery and oversee HCP/patient tactics, ensuring effective customer impact and measurable results.

You will coordinate materials, CRM uploads, speakers programs, and conferences while collaborating with brand leaders to measure tactic impact and drive insights across brands.

Qualifications

• Bachelor's degree in marketing, business, scientific area, or related field.
• Typically requires 6 years of experience or the equivalent combination of education and experience.
• Experience in pharmaceutical marketing, or closely related field(s).

Responsibilities

• Develops and updates marketing materials aligned with strategy and objectives.
• Manages speakers programs, conference activities, and CRM uploads.
• Analyzes metrics for digital and print materials for performance reporting.
• Manages agency partners to control budget and deliverables.
• Collaborates with brand leaders to measure tactic impact in field.
• Leverages best practices to derive marketing insights and guide tactics.

Skills

Target market understanding

Regulatory knowledge

Brand strategy understanding

Ownership & accountability

Insight application

MS Office (PowerPoint, Excel, Word)

Pharmaceutical marketing experience

Education

Bachelor's degree in marketing, business, scientific area, or related field

Tools

PowerPoint

Excel

Word

Job description

Job Description

General Summary

The Marketing Senior Manager will support the delivery of the marketing strategy by overseeing development of HCP and/or patient and caregiver tactics, and ensuring those tactics are delivered to customers effectively and monitored for effectiveness.

Key Duties and Responsibilities

• Develops and updates marketing materials which are aligned with marketing strategy and business objectives (including branded websites, interactive visual aids, sales brochures, etc.)
• Enhances customer engagement by ensuring marketing pieces have been uploaded to the CRM platform, administering speakers programs, coordinating conference activities (including promotional booths, conference materials)
• Analyzes complex digital and print material usage metrics for performance reporting and assessing needs for future updates across brands
• Manages agency partners to ensure budget is not exceeded and timely deliverables are executed
• Collaborates with brand leaders to ensure metrics are in place to measure the impact of tactics in field
• Leverages knowledge of best practices to develop key marketing insights
• Acts as a resource for team members with less experience

Knowledge and Skills

• Ability to understand the target market at a high level
• Broad understanding of regulatory rules and regulations
• Ability to understand all elements of brand strategy and role in executing that strategy
• Exhibits ownership and broad accountability for projects and internal assignments; understand when it is appropriate to flag issues to management
• Ability to understand insights and the implications, and apply those insights to tactics, business problems, and opportunities
• Strong knowledge of MS Office applications, including PowerPoint, Excel and Word
• Experience in pharmaceutical marketing, or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.)

Education and Experience

• Bachelor's degree in marketing, business, scientific area, or related field
• Typically requires 6 years of experience or the equivalent combination of education and experience

Pay Range

$140,000 - $210,000

Disclosure Statement

The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may also be eligible for overtime pay, in accordance with federal and state requirements. Actual base salary pay will be based on a number of factors, including skills, competencies, experience, and other job-related factors permitted by law.

At Vertex, our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations. From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more.

Flex Designation

Hybrid-Eligible Or On-Site Eligible

Flex Eligibility Status

In this Hybrid-Eligible role, you can choose to be designated as:
1. Hybrid : work remotely up to two days per week; or select
2. On-Site : work five days per week on-site with ad hoc flexibility.

Note: The Flex status for this position is subject to Vertex's Policy on Flex @ Vertex Program and may be changed at any time.

#LI-Hybrid

Company Information

Vertex is a global biotechnology company that invests in scientific innovation.

Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person’s race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.

Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at [e-mail]