Marketing Manager

Better Talent; Blue Ridge (GA); Hybrid; USD 45,000 - 55,000; Full time

Benefits offered by this job

PTO & vacation

Life insurance

Vision insurance

Retirement benefits

Disability insurance

Telecommuting options

Relocation assistance

Employee discount on stays

Cell phone reimbursement

Job summary

Southern Comfort Cabin Rentals is hiring a Marketing Manager to own the day-to-day marketing program for a hybrid, full-time role in Blue Ridge, GA. You’ll manage social media, email marketing, website content, photography, video, and partner marketing while coordinating freelancers, controlling the budget, and reporting performance.

The ideal candidate is a strong communicator and persuasive storyteller who thrives in a fast-paced hospitality environment, embracing technology and brand

Qualifications

• 3+ years of marketing, communications, social media or related field with ownership of a social or email program.
• Strong writing, proofreading, editing, and verbal communication skills.
• Proficiency with Canva and Adobe Creative Cloud for social graphics, marketing materials, and branded content.
• Working knowledge of major social platforms and content scheduling tools.
• Proven ability to plan and carry out campaigns from brief to results.
• Ability to manage a budget and coordinate vendors or freelancers.
• Strong organization and attention to detail managing calendars, campaigns, and deadlines.
• Basic photography and mobile video skills for content creation.
• Willingness to attend occasional property shoots and events as needed.

Responsibilities

• Own the social media content calendar and publish across company channels.
• Develop property spotlights, seasonal promotions, and destination features.
• Write blog content featuring cabins and North Georgia destinations.
• Create branded graphics and social content using Canva and Adobe Creative Cloud.
• Capture and produce short-form video and property highlights.
• Monitor comments and inquiries and route to appropriate teams.
• Produce monthly marketing reports covering social, email, website, and partner performance.
• Coordinate with internal teams to gather accurate property details and content.

Skills

Content marketing

Social media

Copywriting

Email marketing

Budget management

Education

Marketing degree

Tools

Canva

Adobe Creative Cloud

CapCut

Adobe Premiere Pro

InDesign

Job description

At Southern Comfort Cabin Rentals, we don't just offer jobs - we offer opportunities to build a meaningful career in the North Georgia hospitality industry. Since 1999, we've been creating memorable guest experiences, and it all starts with a team that's passionate, driven, and committed to excellence. If you're looking for a fast-paced, collaborative environment where your work truly makes an impact, we invite you to explore your future with SCCR.

We are continuously looking for talented individuals from a variety of backgrounds who have the skills and vision to enhance and shape a growing, regional company.

Vision & Mission

Our vision is simple; become the (most recognized) regional leader in vacation rental management, known for hospitality-driven innovation and team engagement.SCCR exists to embody a “Heart for Hospitality” by creating exceptional guest and homeowner experiences.

Our team is committed to our partnership with our owners and passionate about creating world class company, meeting our guest wishes, having pride in the property care of the cabins, friendliness of our staff and passion for hospitality delivered with a sense of warmth, honesty, transparency, and company spirit.

Position Summary

Southern Comfort Cabin Rentals is seeking a Marketing Manager to own the day-to-day marketing program for this hybrid, full-time role based in Blue Ridge, GA. Reporting to the Director of Marketing and Communications, the Marketing Manager takes approved strategy through to published, measured work across social media, email marketing, website content, photography, video, print, and partner marketing, while coordinating freelancers and vendors, managing the budget for their area, and reporting monthly on performance.

The ideal candidate is an excellent communicator and an engaging, persuasive storyteller who enjoys creative work, embraces technology, pays close attention to detail, and can carry multiple projects in a fast-paced hospitality environment. Final brand voice, campaign strategy, and budget approval remain with the Director; within those boundaries, this role makes its own decisions on scheduling, creative execution, vendor selection, and how the work gets produced.

What You'll Do

Social Media & Content Creation

Own the social media content calendar and publishing schedule across company channels, and ensure approved content publishes on schedule.

Develop property spotlights, seasonal promotions, local event features, destination highlights, and other content showcasing our vacation rentals and the North Georgia area.

Write blog content featuring our cabins, seasonal guides, and North Georgia destinations for review and publication.

Create branded graphics and social content using Canva, Adobe Creative Cloud, and other approved design tools.

Capture and produce short-form video, including property highlights, behind-the-scenes features, and social media Reels.

Monitor comments and messages, respond when appropriate under approved guidelines, and route guest or owner inquiries to the appropriate team.

Email Marketing & Newsletters

Production of The Comfort Collective, partner newsletters, and other guest and owner communications by gathering content, drafting copy, selecting imagery, and proofreading.

Build and schedule email campaigns in Constant Contact from approved briefs, templates, and brand guidelines.

Maintain the calendar of newsletters, email campaigns, seasonal promotions, and communication deadlines.

Maintain audience segments and email lists according to established procedures.

Test campaigns before distribution, including links, images, mobile formatting, promotional codes, and booking calls to action.

Report open rates, click-through rates, and booking activity where attribution is available, as part of the monthly marketing report.

Ensure communications are accurate, professionally presented, and consistent with company branding.

Website & Property Content

Coordinate website management, including drafting and updating property descriptions using established templates and verified property details.

Own the accuracy and currency of property listings and website content, coordinating larger updates with the Director.

Photography, Video & Creative Assets

Set the property photography standard and decide which properties need reshooting, coordinating schedule and budget with the Director.

Capture routine property photography, including updated amenities, furnishings, outdoor spaces, and property improvements.

Photograph local attractions, seasonal scenery, community events, and other destination content for marketing use.

Capture behind-the-scenes content and short-form mobile video for social media and promotional campaigns.

Perform basic photo editing, cropping, resizing, and image enhancements using approved tools.

Organize, label, and maintain the company photography and digital asset libraries.

Prepare and organize visual assets for newsletters, social media, print, and other marketing projects.

Assist with creating print marketing materials, signage, brochures, and guest-facing communications for review and approval.

Prepare marketing materials for community events, owner communications, guest gifts, and promotions.

Provide marketing support for company events, local partnerships, and community initiatives as needed.

Marketing Coordination & Brand Consistency

Maintain organized marketing calendars, project trackers, and production schedules to meet deadlines.

Coordinate freelancers and vendors on assigned projects, and manage the budget allocated to your area.

Produce the monthly marketing report covering social, email, website, and partner performance, including Explore Georgia partner analytics.

Coordinate with internal departments to gather accurate property details, promotional information, photography, and content.

Ensure materials consistently reflect company brand standards, messaging, and visual identity.

Manage multiple assignments, communicate project status, and proactively identify items requiring follow-up or approval.

Support additional marketing and communications projects as assigned by the Director.

Required Qualifications

3+ years of experience in marketing, communications, social media, content creation, or a related field, with demonstrated ownership of a social or email program.

Strong writing, proofreading, editing, and verbal communication skills.

Proficiency with Canva and Adobe Creative Cloud for social graphics, marketing materials, and branded content.

Working knowledge of major social platforms and content scheduling tools.

Proven ability to plan and carry out campaigns from brief to results.

Ability to manage a budget and coordinate vendors or freelancers.

Strong organization and attention to detail when managing content calendars, campaigns, and deadlines.

Basic photography and mobile video skills, including composition and an eye for engaging content.

Comfort with workplace technology and willingness to learn creative and marketing platforms.

Ability to work independently with sound judgment, and to know when to elevate.

Collaborative, service-oriented attitude and openness to constructive feedback.

Willingness to attend occasional property shoots and weekend or evening events as needed.

Preferred Qualifications

Degree or coursework in marketing, communications, graphic design, photography, or a related field.

Experience with Adobe Creative Cloud beyond the basics, particularly InDesign.

Experience with Constant Contact or a similar email marketing platform.

Experience editing short-form video using Canva, CapCut, Adobe Premiere Pro, or similar tools.

Photography experience in real estate, interiors, hospitality, lifestyle, or destination content.

Experience in vacation rental, hospitality, tourism, or destination marketing.

Knowledge of Blue Ridge, North Georgia, and surrounding destinations.

Training is provided for company-specific systems, Adobe Creative Cloud, and property photography standards.

Compensation, Benefits & More

Compensation: $45,000–$55,000 annually

Bonus: All-employee profit-sharing program available to all employees after 90 days of employment.

Paid time off (PTO, sick days, and vacation days)

Life insurance

Vision insurance

Retirement benefits or accounts

Long-term disability insurance

Short-term disability insurance

Employee recognition programs

Commuting/travel assistance

Telecommuting options

Workplace perks (recreation activities, food, and coffee)

Relocation assistance

Employee discount program on vacation rental stays

Cell Phone and Mileage Reimbursements

Schedule: Monday to Friday, 8:30 to 5:00; weekends as needed