Marketing Manager

Electric Co-op; Arlington, Northern (VA, KY); Hybrid; USD 110,000 - 124,000; Full time

Job summary

NRECA in Arlington, VA is seeking a strategic Marketing Manager to lead integrated campaigns that drive product adoption, member engagement, and revenue growth across our programs.

You will blend audience insights, analytics, and AI-assisted content development to shape messaging, partner with executives, and elevate how we go to market.

Qualifications

• 5+ years of marketing experience in a complex, matrixed setting.
• Proven ability to develop and execute multichannel campaigns with measurable outcomes.
• Strong use of data, segmentation and analytics to inform strategy and optimize performance.
• Strategic mindset linking marketing to business growth.
• Excellent communication skills translating ideas into actionable messaging.

Responsibilities

• Lead strategic marketing initiatives aligned to business goals.
• Own product and value storytelling for diverse member audiences.
• Drive end-to-end multi-channel campaigns across digital, email, social, web and events.
• Leverage data to inform and optimize campaigns and outcomes.
• Incorporate AI tools to enhance content creation and workflows.
• Collaborate with executives and cross-functional teams to drive impact.

Skills

Integrated multichannel campaigns

Data-driven marketing

Audience segmentation

Strategic storytelling

Communication skills

AI-assisted content development

Tools

AI tools

Job description

## Marketing ManagerApply: Arlington, VA: Full time: Posted 30+ Days Ago: R2026-846## Job DescriptionAt NRECA, we power more than just communities—we power progress. As the national trade association representing over 900 consumer-owned electric cooperatives, we play a vital role in shaping the future of energy across the country. Our employees are united by a shared mission, a collaborative and inclusive culture, and a commitment to innovation and service excellence. Recognized as a “best place to work,” NRECA fosters an environment where ideas are valued, impact is visible and careers can thrive.**The Opportunity**We’re looking for a strategic, data-driven and growth-oriented Marketing Manager to join our high-performing Marketing team—a central, highly visible function that partners across the organization and with executive leadership to shape the narrative of electric cooperatives nationwide.You will be a trusted strategic partner responsible for developing and leading integrated marketing campaigns that directly influence product adoption, member engagement and revenue growth across NRECA’s suite of programs, services, and educational offerings.You’ll bring a modern marketer’s mindset—combining audience insights, data analytics, and emerging tools like AI-assisted content development—to design campaigns that drive measurable results. Along the way, you’ll help elevate how we go to market, telling compelling stories that demonstrate the value of NRECA membership and the impact of electric cooperatives.**What You’ll Do*** **Lead Strategic Marketing Initiatives** Develop and execute integrated marketing strategies that align to business goals and drive awareness, engagement, utilization and revenue growth across key products and programs.* **Own Product and Value Storytelling** Translate complex offerings into clear, compelling value propositions and messaging frameworks that resonate with diverse member audiences and differentiate in the marketplace.* **Drive Multi-Channel Campaigns** Concept and deliver end-to-end campaigns across digital, email, social, web and event channels—optimizing the right mix to reach and convert target audiences.* **Leverage Data to Inform and Optimize** Use audience segmentation, campaign performance metrics, and insights (engagement, conversion, behavior) to continuously refine strategies and improve results.* **Bring a Modern Marketing Approach** Utilize AI tools and marketing technologies to enhance content creation, streamline workflows, and increase campaign effectiveness.* **Act as a Strategic Partner** Collaborate closely with cross-functional stakeholders and senior leaders to define goals, assess opportunities, prioritize initiatives and deliver marketing solutions that drive impact.* **Champion Focus and Effectiveness** Evaluate incoming requests through a strategic lens—ensuring alignment, guiding stakeholders to the most effective approach and protecting campaign integrity.* **Collaborate Across Teams** Partner with creative, communications, and marketing operations teams to ensure cohesive execution, strong brand alignment, and high-quality deliverables.**Key Highlights of This Role*** **High visibility and influence** —Work closely with senior leaders and shape how we bring products and programs to market* **Strategic impact** —Your work directly drives engagement, utilization, and revenue across the organization* **Modern marketing environment** —Leverage data, AI tools, and integrated campaigns to innovate and evolve our approach* **Mission-driven work** —Help tell the story of electric cooperatives and support communities across the country**This Position is eligible for NRECA’s hybrid schedule which allows flexibility to work from home up to 2 days per/week**## Qualifications**What You Bring****Required:*** 5+ years of experience in marketing, ideally within a complex, matrixed organization.* Proven ability to develop and execute integrated, multichannel campaigns that drive measurable outcomes.* Strong experience using data, audience segmentation and analytics to inform strategy and optimize performance.* A strategic mindset with the ability to connect marketing efforts to business impact and growth.* Exceptional communication skills with a talent for translating ideas into compelling, actionable messaging.**Preferred:*** Experience in product marketing, education, events or membership-driven organizations* Experience in a trade association or mission-driven environment**Essential Physical Requirements*** The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal and extensive reading.* Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects. If the use of arm and/or leg controls requires exertion of forces greater than that for sedentary work and the worker sits most of the time, the job is rated for light work.Salary Range: $110,000–$124,000 annual salaryFinal compensation determined by individual qualifications, experience, and internal equity.***Disclaimer Statemen****t**:** The preceding job description has been written to reflect management’s assignment of essential functions. It does not prescribe or restrict the tasks that may be assigned**.*