Marketing Lecturer

Coastal Carolina University; Conway (SC); On-site; USD 50,000 - 70,000; Full time

Job summary

An established industry player is seeking a full-time Lecturer in Marketing to join their dynamic team. This role focuses on teaching principles of marketing, consumer behavior, and marketing research, with opportunities to engage in service and governance. The ideal candidate will hold a master's degree in business with a specialization in marketing, possess significant professional experience, and demonstrate effective engagement with students and colleagues. This position offers a chance to influence the next generation of marketing professionals in a vibrant academic environment.

Qualifications

• Master's degree in business with specialization in marketing required.
• Significant professional experience in marketing and teaching preferred.

Responsibilities

• Teach principles of marketing and advise undergraduate students.
• Contribute to assessment of student learning outcomes.

Skills

Marketing Principles

Consumer Behavior

Marketing Research

Teaching Skills

Advising Students

Education

Master's Degree in Business

18 Graduate Credit Hours in Marketing

Job description

The E. Craig Wall Sr. College of Business Administration at Coastal Carolina University invites applications for a full-time Lecturer position in marketing, beginning Fall (August) 2025. The marketing program is one of Coastal Carolina University’s largest, and currently serves approximately 900 majors and 200 minors.

The main responsibility for this position is teaching. Instruction will primarily focus on principles of marketing, with a secondary emphasis on consumer behavior and/or marketing research. Opportunities to teach other marketing-related topics may be available based on experience and departmental needs. Lecturers typically teach five courses per semester, which may be delivered in face-to-face, or online formats. In addition to teaching, this position includes advising undergraduate students and contributing to assessment of student learning outcomes. There are also opportunities to participate in service and governance.

The ideal candidate will hold a master’s degree in business with a specialization in marketing or a related discipline from an AACSB or regionally accredited institution. They must have completed at least 18 graduate credit hours in marketing or a relevant business discipline or meet established alternative qualifications. Candidates should possess significant professional experience—both in duration and level of responsibility—that is current at the time of hire and qualifies them to teach principles of marketing, consumer behavior, and/or marketing research. Maintaining professional currency is required throughout employment. Collegiate teaching experience is preferred. Additionally, candidates must demonstrate the ability to engage effectively with colleagues, students, the department, college, campus, community, and professional organizations.

Accredited by AACSB International, the Wall College of Business serves approximately 3100 graduate and undergraduate students. The college offers undergraduate majors in six disciplines (Accounting, Economics, Finance, Management, Marketing, and Hospitality, Resort and Tourism Management), as well as MBA and Masters of Accountancy programs at the graduate level. Additional information about the College and the University and its programs can be obtained by accessing the university’s web site (http://www.coastal.edu).

Coastal Carolina University is a public comprehensive liberal arts institution located in Conway, South Carolina, just nine miles from the Atlantic coastal resort city of Myrtle Beach. Coastal Carolina University enrolls over 11,000 students from 49 states and 55 nations. The University is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award the baccalaureate and master’s degrees of national and/or regional significance in the arts and sciences, business, humanities, education, and health and human services, a specialist degree in instructional technology, and PhD degrees in marine science: coastal and marine systems science and education sciences.

The University provides equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, citizenship status, national origin, or because an employee or applicant for employment is an individual with a disability or a disabled veteran, an Armed Forces service medal veteran, a recently separated veteran, or an active-duty wartime or campaign badge veteran, or other “protected veteran,” as defined by law.

Interested candidates will electronically submit the following: 1) a letter of application, 2) curriculum vitae, 3) copies of the most recent student evaluations of teaching, 4) unofficial graduate transcripts, and 5) names and contact information for three professional references. Review of application materials will begin immediately and will continue until the position is filled.

Coastal Carolina University is an EO/AA employer.