Marketing Lead Solid Tumors

BeiGene; United States; Remote; USD 107,000 - 133,000; Full time

Job summary

BeOne in Austria is seeking a Marketing Lead to maximize the solid tumor portfolio and drive the go-to-market strategy. You will lead a cross-functional team and align functions behind one Austrian brand strategy, while managing budgets and ROI.

The role requires a university degree in life sciences, pharmacy, medicine or business, 7+ years in pharma marketing, and strong English and German language skills. Travel ~30% is expected.

Qualifications

• University degree in life sciences, pharmacy, medicine or business.
• 7+ years in pharma marketing or commercial roles, oncology preferred.
• Experience leading a brand team or cross-functional projects.
• Ability to influence cross-functional and international stakeholders without direct authority.
• Launch experience, ideally in Austria.
• Knowledge of Austrian hospital and oncology landscape.
• Hands-on omnichannel tools and AI marketing experience.
• Strong strategic, analytical thinking and execution.
• Excellent communication and presentation skills.
• Fluent German and English.

Responsibilities

• Build brand vision and awareness for BeOne in Austria.
• Develop national brand plan for solid tumors aligned with global strategy.
• Lead cross-functional brand team (Sales, Market Access, Medical Affairs, Regulatory, Commercial Operations).
• Collaborate on value messaging for reimbursement and hospital formularies.
• Organize trainings for Key Account Managers; plan congress presence.
• Manage agencies, vendors and budgets; ensure ROI.

Skills

Brand management

Cross-functional leadership

Omnichannel marketing

AI-enabled marketing

Budget management

Education

University degree in life sciences, pharmacy, medicine or business

Tools

CRM (Veeva)

MS Office

Job description

BeOne continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer.

Under the direction of the Country Manager Austria, this individual is responsible for maximising the performance of BeOne’s solid tumor portfolio in Austria. The Marketing Lead develops and implements the go-to-market strategy for the existing and future Oncology products and is responsible for achieving defined commercial targets with the agreed resources and investment budget.

The role will collaborate closely with local cross-functional colleague, including Sales, Market Access and Medical Affairs team.

Essential Functions of the Job:

• Building an image/ brand vision and awareness for BeOne and its products in the Austrian oncology market with overall business strategy.
• Develop the national brand plan and tactics for solid tumors, in alignment with the international brand plan and overall business strategy, including digital, omnichannel and AI-enabled tactics built on a clear understanding of customer adoption.
• Prepare the Austrian market for upcoming solid tumor launches from the BeOne pipeline (market shaping, stakeholder mapping, launch readiness plans, forecasting input).
• Lead the cross-functional brand team in the matrix (Sales, Market Access, Medical Affairs, Regulatory, Commercial Operations) and align all functions behind one Austrian brand strategy, without direct line authority.
• Develop the national brand communication plan and aligned messaging with the relevant functions.
• Partner with Market Access on value messaging for reimbursement and hospital formulary processes (e.g. hospital drug committees).
• Develop customer-centric promotional tools and materials for the field force and general business use in alignment with the Cluster and European strategy.
• Generate market insights (market research, commercial advisory boards) with cross-functional stakeholders, to target tactics, measure their impact and identify commercial opportunities.
• Organise regular trainings and updates for Key Account Managers on brand strategy, messaging and the competitive environment.
• Plan and deliver congress presence (e.g. OeGHO, ESMO), advisory boards and medical education in partnership with Medical Affairs; take part in national and international scientific meetings.
• Establish strong relationships with key opinion leaders, tumor centres, key accounts and patient advocates.
• Identify and manage agencies, vendors, technologies and tools that support execution.
• Project management (planning, execution, follow-up) of commercial activities, including contracts, invoicing and communication with admin support.
• Brand and budget planning and monitoring, ensuring appropriate spend and ROI.
• Achievement of defined commercial goals and performance KPIs.
• Keep management informed of market changes and competitor activities relevant to strategy; contribute Austrian insights to regional and global teams.
• Drive business decisions whereby patient care is at the center of the business conduct.
• Ensure compliance across all areas to maintain the highest standards of patient-focused ethical conduct in line with our values.
• Consistently operate in accordance with BeOne’s Standards of Conduct and all applicable local laws and regulations.

Qualifications:

• University degree in life sciences, pharmacy, medicine or business.
• +7 years of experience in pharmaceutical marketing or commercial roles, preferably in oncology.
• Team lead experience, e.g. leading a brand team, project team or direct reports.
• Proven ability to manage in a matrix: influencing and aligning cross-functional and international stakeholders without direct authority.
• Launch experience, ideally in the Austrian market, is a strong advantage.
• Knowledge of the Austrian hospital and oncology landscape.
• Experience as a Key Account Manager is nice to have.
• Hands-on experience managing omnichannel tools and campaigns, and using AI tools to work smarter in marketing (e.g. insights, content, targeting).
• Clear understanding of customer adoption: how HCPs move from awareness to trial and routine use, and how to shape tactics along that journey.
• Openness to learn and to adopt new tools, channels and ways of working.
• Demonstrated success in a small but fast-growing, entrepreneurial commercial environment.
• Strong project and budget management skills.
• Confident manner and good customer acceptance based on medical and scientific expertise; track record of successful HCP and KOL interactions.
• Strategic and analytical thinking, with strong implementation skills: makes things happen.
• Excellent communication and presentation skills, both in person and virtual.
• Highly motivated, solution-oriented and commercially minded, with a positive attitude

Computer Skills: Standard computer skills required (MS Office, CoPilot); experience with CRM and digital marketing tools (e.g. Veeva) is an advantage.

Other Qualifications: Fluent German is a must; fluency in both verbal and written English. Any other major European language is an advantage.

Travel: Approximately 30% of time.

Salary Range Austria: 96,600.00 EUR - 120,700.00 EUR

Global Competencies

• Fosters Teamwork
• Provides and Solicits Honest and Actionable Feedback
• Self-Awareness
• Acts Inclusively
• Demonstrates Initiative
• Entrepreneurial Mindset
• Continuous Learning
• Embraces Change
• Results-Oriented
• Analytical Thinking/Data Analysis
• Financial Excellence
• Communicates with Clarity

We are proud to be an equal opportunity employer. BeOne does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.