Marketing Lead - Corporate & Institutional Banking

PNC; Pittsburgh (Allegheny County); On-site; USD 65,000 - 149,500; Full time

Benefits offered by this job

Medical/prescription drug coverage

Dental and vision options

401(k) with PNC match

Educational assistance programs

Paid parental leave

Job summary

PNC is seeking a Marketing Lead to support Corporate & Institutional Banking. The role involves developing the marketing strategy, leveraging audience insights, and executing multi-channel campaigns to drive measurable business impact.

The Marketing Lead must have robust experience in B2B marketing and a solid understanding of customer solutions in the banking sector. If you’re passionate about marketing and want to make an impact, we want to hear from you.

Qualifications

• Experience in Institutional marketing or understanding of banking for corporate segments.
• 5+ years of marketing experience preferred.

Responsibilities

• Develop value proposition for marketing segments.
• Work with market research to identify audience insights.
• Lead multi-channel strategic marketing plans.

Skills

B2B Institutional Marketing

Data-Driven Marketing

Content Marketing

Digital Marketing

Customer Solutions

Education

Bachelor's degree

Job description

Position Overview

R215138

Job Profile

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. We are looking to hire a Marketing Lead to support Corporate & Institutional Banking (C&IB) within PNC's Marketing organization.

PNC’s Marketing organization is on a journey to redefine what great marketing looks like and to serve as a growth engine for the business. We are seeking a highly motivated and experienced B2B Institutional Marketing professional to join our team and lead segment marketing strategy. If you are passionate about understanding audience insights/behaviors, using data to develop and refine campaigns, working with leaders to scale sales efforts, and creating marketing programming that drives measurable business impact in the Corporate & Institutional Banking space, we want to hear from you.

Experience in Institutional marketing or understanding of banking for corporate and commercial segments is highly desired.

Job Description

• Develop value proposition for segment and sub-segments, incorporating key messages for relevant products
• Work with market research to identify audience insights and mindset
• Understand personas and decision makers and develop journey maps
• Work with sales leadership to identify marketing opportunities at each stage of the sales funnel
• Develop acquisition and retention campaigns
• Develop content strategy and produce thought leadership for target segments and sub-segments
• Develop prospect experience on PNC.com and maintain content updates for line of business
• Partner with digital, social and paid media teams to execute paid search, SEO, paid social and paid media
• Lead agency management and coordination
• Establishes the budget and has the capability to apply policies and practices for planning and administering a budget
• Manages activities including coordination with legal, compliance, finance, risk and other key partners

• Supports the development and leads the execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels. Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.
• Supports the development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies. Contributes to thought leadership and builds consensus among partners.
• Translates desired business outcomes into marketing strategy and executes marketing programs/initiatives that may include advertising, sales content and internal communications. Coordinates and influences complex, multi-functional program teams.
• Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework.
• Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners. Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.
• Acts as a point of contact with product and digital teams to coordinate strategy and development. Makes decisions to ensure the business programs/initiatives and customer expectations are being met.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.

Preferred Skills

• Advertising
• Competitive Advantages
• Content Marketing
• Customer Solutions
• Digital Marketing
• Marketing Programs
• Marketing Strategies
• Negotiation
• Results-Oriented

Competencies

• Business Acumen
• Business Data Analysis
• Collaborating
• Decision Making and Critical Thinking
• Effective Communications
• Effectiveness Measurement
• Marketing Function
• Marketing Systems
• Matrix Management

Work Experience

Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Education

Bachelors

Certifications

No Required Certification(s)

Licenses

No Required License(s)

Pay Transparency

Base Salary: $65,000.00 – $149,500.00. Salaries may vary based on geographic location, market data and on individual skills, experience, and education. This role is incentive eligible with the payment based upon company, business and/or individual performance.

Benefits

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options, employee and spouse/child life insurance, short and long-term disability protection, 401(k) with PNC match, pension and stock purchase plans, dependent care reimbursement account, back-up child/elder care, adoption, surrogacy, and doula reimbursement, educational assistance, including select programs fully paid, and a robust wellness program with financial incentives. Additionally, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.

Equal Employment Opportunity (EEO)

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law. This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history.

California Residents

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