Marketing Internship

Southernhospitalityinternshipprogram; Pigeon Forge (TN); On-site; USD 16,531 - 20,664; Full time

Job summary

A prominent hospitality internship program located in Pigeon Forge, Tennessee, seeks an intern to engage in a multi-location marketing program. The intern will collaborate closely with the Corporate Director of Marketing, gaining hands-on experience in various aspects such as area marketing, advertising, and media. Ideal candidates will demonstrate enthusiasm for learning and a desire to contribute ideas for improvement. This role offers a unique opportunity to grow in the marketing field.

Qualifications

• Willingness to learn and actively participate in marketing tasks.
• Ability to shadow and engage with professionals in the field.

Responsibilities

• Participate in various marketing program initiatives.
• Assist with advertising, including planning campaigns.
• Engage in media buying and present media ideas.

Job description

Intern will be exposed and actively participate in all areas of a multi-location marketing program, while being given hands‑on projects to present. Intern will work closely with the Corporate Director of Marketing in each of the key areas of a marketing department:

Area / Intercept Marketing

• Review of area programs
• Shadowing / ride along with Area Marketing Executive
• Operational aspects of area marketing (ordering, inventory, warehousing)
• Present ideas for expanding area marketing or process improvement

Advertising

• Overview of programs
• Planning and scheduling
• Email and social media campaigns

Media

• Overview of public relations
• Participate in media buying while following an established budget
• Pitch media ideas.