Marketing Intern- Tik Tok

Dagne Dover; New York (NY); On-site; USD 23,000 - 32,000; Part time

Job summary

Dagne Dover is seeking a Social Media Marketing Intern who lives on TikTok and wants real marketing experience. You will create content, help run accounts, and learn how brands grow on social media from the inside.

You’ll work with the marketing team on real campaigns, not busywork, and learn the analytics behind video performance. Responsibilities include filming and editing on your phone, producing 10-15 TikToks weekly, tracking analytics, and preparing brief weekly reports.

Qualifications

• Currently enrolled in a college or university program; marketing, communications, digital media, or a related major is a plus but not required
• Prior social media experience as an intern or specifically TikTok content manager
• An active TikTok user who understands trends, sounds, and platform culture
• Comfortable filming and editing short-form video on your phone
• Strong writing skills and a sense of humor that fits a brand voice
• Reliable, organized, and able to meet deadlines alongside your classes

Responsibilities

• Capture, create, and edit original iPhone video content, including TikToks, Instagram Reels, Stories, UGC-style videos and behind-the-scenes moments.
• Create short-form video content that feels native to each platform while reflecting Dagne Dover's elevated brand aesthetic and social strategy. Produce 10-15 TikToks each week to the Social Media Manager for approval.
• Identify emerging social trends, trending sounds, formats, and cultural moments, and thoughtfully adapt them into content that feels authentic to the Dagne Dover brand.
• Develop engaging hooks, captions, and on-screen text that capture attention and encourage engagement.
• Feel comfortable appearing on camera for brand content, product features, and social storytelling when needed.
• Schedule and publish posts as needed
• Track performance in platform analytics: views, watch time, engagement rate, and follower growth
• Pull together a short weekly report on what worked and what didn't each Monday
• Get exposure to paid social basics, such as Spark Codes, boosting posts and TikTok Ads Manager
• Join team meetings and pitch your own content ideas
• Help maintain the content calendar and keep posts on schedule
• Engage with our community by responding to comments and messages in our brand voice
• Support campaigns, product launches, and events with social content
• Keep an active list of inspiration videos you see in the industry and present weekly to the VP of Marketing

Skills

TikTok content management

Social media analytics

Video filming/editing on phone

Copywriting

Time management

Tools

CapCut

Canva

Adobe Premiere Rush

Job description

Dagne Dover is looking for a student who lives on TikTok and wants to turn that instinct into real marketing experience. As our Social Media Marketing Intern, you'll create content, help run our accounts, and learn how brands grow on social media from the inside.

You'll work alongside our marketing team on real campaigns, not busywork. If you're curious about what makes a video take off and want to learn the analytics behind it, this role is for you.

The Role:

• Capture, create, and edit original iphone video content, including TikToks, Instagram Reels, Stories, UGC-style videos and behind-the-scenes moments.

• Create short-form video content that feels native to each platform while reflecting Dagne Dover's elevated brand aesthetic and social strategy. Produce 10-15 TikToks each week to the Social Media Manager for approval

• Identify emerging social trends, trending sounds, formats, and cultural moments, and thoughtfully adapt them into content that feels authentic to the Dagne Dover brand.

• Develop engaging hooks, captions, and on-screen text that capture attention and encourage engagement.

• Feel comfortable appearing on camera for brand content, product features, and social storytelling when needed.

Learn the back end of social media

• Schedule and publish posts as needed

• Track performance in platform analytics: views, watch time, engagement rate, and follower growth

• Pull together a short weekly report on what worked and what didn't each Monday

• Get exposure to paid social basics, such as Spark Codes, boosting posts and TikTok Ads Manager

Work with the marketing team

• Join team meetings and pitch your own content ideas

• Help maintain the content calendar and keep posts on schedule

• Engage with our community by responding to comments and messages in our brand voice

• Support campaigns, product launches, and events with social content

• Keep an active list of inspiration videos you see in the industry and present weekly to the VP of Marketing

You:

• Currently enrolled in a college or university program; marketing, communications, digital media, or a related major is a plus but not required

• Prior social media experience as an intern or specifically TikTok content manager

• An active TikTok user who understands trends, sounds, and platform culture

• Comfortable filming and editing short-form video on your phone

• Strong writing skills and a sense of humor that fits a brand voice

• Reliable, organized, and able to meet deadlines alongside your classes

Nice to have

• Experience with CapCut, Canva, Adobe Premiere Rush, or similar tools

• Your own content, a club account, or a personal page you've grown

• Familiarity with Instagram, YouTube Shorts, or LinkedIn

• Interest in analytics and what the numbers say about an audience

The expected hourly rate is $20.00/hr.

Founded in 2013, Dagne Dover is a digitally native, women-owned brand that designs problem-solving bags for all aspects of life. At its core, our company is aimed at making lives easier through empathy and good design. We love people, and we love making people happy.

Diversity, Inclusion & Belonging are important to us, as a diverse team ourselves. We’ve created a community where everyone’s uniqueness is celebrated, respected, and honored. We encourage you to apply if you think it sounds like a good fit for you!