Marketing Intern - Fall 2026

Crayola Experience; BLOOMINGTON, Northern (MN, KY); Hybrid; USD 51,577,000 - 63,039,000; Full time

Job summary

Crayola Experience at Mall of America in Bloomington, MN is seeking a Marketing Internship to support Retail and Attractions Marketing efforts. You will assist with events, campaigns, influencer outreach, and retailer partnerships, both on-site and off-site, while learning how large-scale tenant marketing operates.

The role requires a 40-hour work week with some evenings, weekends, and holidays for onsite events.

Qualifications

• Currently pursuing a degree in Marketing, Communications, Journalism or PR
• Able to work 40 hours/week including some weekend events as needed
• Strong verbal, oral and written communication skills
• Experience in Microsoft Word, PowerPoint and Excel
• Ability to work independently as well as closely with a team
• Enthusiastic, pro-active and self-starter
• Possess strong passion for trends + fashion
• Graphic design or Photoshop skills are a plus
• Consistent and reliable transportation required to attend various off-site events

Responsibilities

• Serve as liaison between MOA tenants and internal marketing teams
• Assist with coordination of retailer participation and marketing initiatives
• Coordinate and assist with collecting products from retailer partners
• Plan, execute, and attend on-site and off-site brand events
• Gather and prepare influencer packages prior to their visit at MOA
• Assist with attraction promotions and campaigns
• Coordinate ticket program logistics and log updates
• Utilize Monday.com to organize campaign assets and updates
• Assist with drive market radio/TV trade programs
• Update retailer info and promotions on mallofamerica.com
• Research retail trends and competitive information for brands
• Handle inquiries and phone calls for the department
• Regular, reliable attendance
• Additional duties as assigned

Skills

Communication

Teamwork

Time management

Self-starter

Graphic design

Education

Marketing student

Tools

MS Word

PowerPoint

Excel

Job description

September 2026 - February 2027

Traditional schedule will be Monday - Friday, 9:00am - 5:30pm, with the exception of some evenings, weekends, and holidays required for onsite and offsite events.

PURPOSE:

To assist the Retail Marketing + Attractions Marketing departments with marketing, fashion, events, interactive and advertising projects for Mall of America.

ESSENTIAL DUTIES AND RESPONSBILITIES:

• Serve as liaison between all MOA tenants and internal marketing teams by maintaining an enthusiastic and professional approach.
• Assist with coordination of retailer participation and implementation of marketing initiatives (projects determined by time of internship).
• Coordinate and assist with collecting products from tenant partners participating in marketing campaigns.
• Plan, execute, and attend on-site and off-site brand events.
• Gather and prepare influencer packages prior to their visit at MOA
• Assist with Nickelodeon Universe and owned attraction promotions and campaigns.
• Coordinate Nickelodeon Universe Mystery Ticket Program (order, pick up and mailout Mystery Tickets, update Mystery Ticket log).
• Utilize Monday.com to organize campaign assets, track tenant communication, and share campaign updates
• Assist with drive market radio and/or TV trade program
• Update retailer info, promotions, and store photos on mallofamerica.com and internal databases.
• Research retail trends and competitive information for domestic and international fashion, retail and entertainment brands/properties. Handle incoming inquiries and phone calls on behalf of the Retail Marketing department.
• Regular, reliable and consistent attendance
• Additional duties as assigned.

PREFERRED SKILLS, KNOWLEDGE AND ABILITIES:

• Currently pursuing a degree in Marketing, Communications, Journalism or PR
• Able to work 40 hours/week including some weekend events as needed
• Strong verbal, oral and written communication skills
• Experience in Microsoft Word, PowerPoint and Excel
• Ability to work independently as well as closely with a team
• Enthusiastic, pro-active and self-starter
• Possess strong passion for trends + fashion
• Graphic design or Photoshop skills are a plus
• Consistent and reliable transportation required to attend various off-site events

PHYSICAL JOB REQUIREMENTS:

• Sitting-Frequently
• Stand and move-Occasionally
• Perform repetitive motion (using keyboard)-Frequently
• Kneel and bend-Infrequently
• Reach at or above shoulder level-Infrequently
• Reach at or below shoulder level-Infrequently
• Lifting/carry up to 10 pounds-Infrequently
• Lift/Carry up to 30 lbs-Infrequently
• Stoop/Squat-Infrequently
• Handle larger items such as boxes or packages-Infrequently

Mall of America is an equal-opportunity employer and is committed to providing a workplace free from harassment or discrimination. All employment decisions are to be made without regard to race, color,age, sex, gender identity, sexual orientation, religion, marital status, genetic information, pregnancy, national origin, citizenship, physical/mental disability, military status, or any other basis prohibited by law.