Marketing Intern - AI Content Strategy/Operations

Carlisle Construction Materials; Carlisle (Cumberland County); Remote; USD 2,066,000 - 3,031,000; Part time

Benefits offered by this job

Remote internship

Mentorship

Job summary

Carlisle Construction Materials is offering a remote marketing internship focused on leveraging AI tools to enhance content across channels. You will test prompts, build a shared prompt library, and repurpose existing content assets into blog drafts, social posts, and FAQs.

The role emphasizes researching AI-driven search optimization and documenting findings for the team, with strong emphasis on writing, editing, and independent research.

Qualifications

• Pursuing a bachelor's degree, preferably in Marketing, Communications, English, or a related field.
• Interest in AI tools and how they can be applied to content work.
• Strong writing and editing skills.
• Detail-oriented with strong organizational skills.
• Ability to research independently and synthesize findings into clear, actionable recommendations.
• Comfortable learning new software and tools quickly.

Responsibilities

• Test and document effective Copilot prompts for common content tasks.
• Build and maintain a shared prompt library for the marketing/content team.
• Repurpose existing content assets to extend their value (e.g., turn webinar recordings into blog drafts, social posts, and FAQs).
• Research best practices for how content shows up in AI-powered search engines and AI assistants (e.g., ChatGPT, Copilot, Perplexity).
• Audit existing content to identify gaps and opportunities to improve AI visibility and discoverability.
• Recommend and help implement changes that make our content easier for AI tools to find and use.
• Document findings and share recommendations with the content team.

Skills

Writing & editing

Attention to detail

Research & synthesis

Learning new software

Interest in AI tools

Education

Pursuing a bachelor's degree in Marketing/Communications/English

Job description

Job Description

Carlisle Companies is a leading manufacturer of building envelope products and solutions that make buildings more energy efficient, durable, and sustainable.

We deliver roofing, insulation, waterproofing, and architectural systems for commercial and residential projects using a focus on innovation and continuous improvement to solve today's challenges.

We're equally committed to our people, prioritizing safety, inclusion, career growth development, tuition assistance, and excellent benefits.

With manufacturing, engineering, R&D, and corporate functions across North America and globally, Carlisle offers stability, agility, and opportunity in a performance-driven culture. Do meaningful work and shape the future of building solutions.

Project Summary

This intern will help the Marketing team get more value from AI tools (e.g. Copilot, Claude, etc.) across our content work as we're asked to take on more AI-driven initiatives. The intern will test and document effective prompts, build a shared prompt library, help the team repurpose existing content assets (e.g., turning webinars into blog drafts, social posts, and FAQs), and research how our content can be optimized for AI-powered search and assistant experiences.

Duties and Responsibilities

• Test and document effective Copilot prompts for common content tasks.
• Build and maintain a shared prompt library for the marketing/content team.
• Repurpose existing content assets to extend their value (e.g., turn webinar recordings into blog drafts, social posts, and FAQs).
• Research best practices for how content shows up in AI-powered search engines and AI assistants (e.g., ChatGPT, Copilot, Perplexity).
• Audit existing content to identify gaps and opportunities to improve AI visibility and discoverability.
• Recommend and help implement changes that make our content easier for AI tools to find and use.
• Document findings and share recommendations with the content team.

Qualifications

This section should include any requirements that the student would need to have in order to achieve the project goals, duties and responsibilities. This should include major, specific coursework, software skills, etc.

• Pursuing a bachelor's degree, preferably in Marketing, Communications, English, or a related field.
• Interest in AI tools and how they can be applied to content work.
• Strong writing and editing skills.
• Detail-oriented with strong organizational skills.
• Ability to research independently and synthesize findings into clear, actionable recommendations.
• Comfortable learning new software and tools quickly.

Additional Information

This is an remote internship reporting to the Marketing department, with opportunities to collaborate across content, communications, and marketing teams.

Our Culture & Values

At Carlisle, our culture is grounded in a shared commitment to our core values: Start with Safety, Focus on Customers, Act with Integrity, Pursue Excellence, Better Every Day, Drive Innovation, and Deliver Results. These values are not just words—they guide our behaviors, decisions, and actions every day. They are the foundation of our business and the reason for our continued success.

We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact [e-mail].

INFORMATION SECURITY ALERT

All applicants for careers with Carlisle will be submitted through this site. Carlisle will not extend job offers without prior in-person or visual correspondence and we will not ask you to provide private personal information for a background check prior to extending a job offer. For more information, please review our Privacy policy.