Marketing Integration Lead — Cross-Functional Operations

Converse; Boston, Northern (MA, KY); Hybrid; USD 105,000 - 214,000; Full time

Job summary

Converse seeks a seasoned marketing operations professional who thrives at the intersection of creativity, operations, and business strategy. You will drive the operational engine for JP, Sport Authentics, and Licensing marketing, coordinating budgets, timelines, and cross-functional teams to deliver impactful work with accountability and precision.

The role requires exceptional project management, strong organizational discipline, and a collaborative leadership style in a matrixed organization.

Qualifications

• Bachelor’s degree in Business, Marketing, Communications, Project Management or related field (or suitable education/experience).
• 7-10 years of project management, marketing operations, event management, or related experience.
• Experience in agency environments or fast-paced creative organizations preferred.
• Strong planning, budget management, resource allocation, meeting facilitation, and cross-functional leadership.

Responsibilities

• Lead end-to-end project planning and timelines for multiple initiatives.
• Partner daily with Marketing, Creative Operations, Production, Finance, Licensing, and external partners.
• Manage project budgets, estimates, purchase requisitions, POs, invoices, and financial tracking.
• Facilitate meetings and checkpoints with objective definitions and documented decisions.
• Communicate project status, risks, dependencies, and opportunities to stakeholders.
• Identify workflow improvements and best practices to elevate performance.
• Foster partnerships and uphold Converse brand standards across teams.

Skills

Project management

Budget management

Cross-functional leadership

Meeting facilitation

Agile/Scrum knowledge

Education

Bachelor’s degree in Business, Marketing, Communications, Project Management or related field

7-10 years of project management, marketing operations, event management, or related experience

Job description

Converse seeks a seasoned marketing operations professional who thrives at the intersection of creativity, operations, and business strategy. You will drive the operational engine for JP, Sport Authentics, and Licensing marketing, coordinating budgets, timelines, and cross-functional teams to deliver impactful work with accountability and precision.

The role requires exceptional project management, strong organizational discipline, and a collaborative leadership style in a matrixed organization.