Marketing & GTM Ops Specialist
Coverflex
Get a reply from this employer
Your resume and cover letter, tailored to exactly what they’re hiring for.
Benefits offered by this job
Job summary
Coverflex is seeking a Marketing & GTM Ops Specialist (Intermediate) for a remote Europe role. You will design and own GTM systems, automations, AI workflows, and data flows that scale across four markets, enabling growth without linear headcount.
You’ll ship experiments and automated flows that drive SQLs and self-service signups, measuring impact across Portugal, Italy, Spain and Germany. You will collaborate with Marketing, Sales and Product to ensure reliable, scalable growth infrastructure
Qualifications
- Experience in GTM Engineering, Growth Ops, marketing or sales automation.
- Strong experience with n8n or similar workflow builders.
- Experience connecting systems through APIs, webhooks, OAuth, and custom integrations.
- Hands‑on knowledge of LLMs, prompt engineering, AI agents, and AI workflows.
- Familiarity with concepts like RAG and MCP.
- A strong understanding of how Marketing, Sales, Growth, and Ops work together.
- A business mindset, with a focus on growth, speed, reliability, and measurable impact.
- Strong problem‑solving skills and the ability to turn complex problems into clear systems.
- Ability to own multiple projects and communicate clearly with technical and non‑technical teams.
- A track record of building and shipping systems, automations or workflows that solved a real business problem.
Responsibilities
- Build and ship GTM systems that generate or influence SQLs across our markets.
- Launched growth experiments and automated flows that drive qualified signups.
Skills
Tools
Job description
Work changed. Pay didn’t.
Coverflex exists to make compensation work for everyone.
Pay is still rigid, fragmented, and hard to feel.
We turn compensation into choice — one platform, one card, one app — for benefits, meal allowance, insurance and more.
Our platform is simple for HR and meaningful for employees.
We provide choice, smarter compensation tools and empowerment.
Role: Marketing & GTM Ops Specialist
Seniority Level: Intermediate
Type: Individual Contributor
Languages: English (main) / Portuguese, Spanish, Italian or German a plus.
Main Tools: Clay, Lemlist, HubSpot, Apify, Segment, or BigQuer, N8N, Make, Amplitude
Location: Remote (Europe)
- Base Salary: €30,000 – €38,000
- Equity: Yes – Stock Options under our Equity Incentive Plan
- Benefits: you can check them below (at the end of the page)
- Contract Type: Permanent
This role builds and owns the systems that make Coverflex's GTM engine scale, including automations, AI workflows, integrations, and data flows across four markets: Portugal, Italy, Spain and Germany.
Every SQL generated by automated outbound, every self‑service signup driven by a growth experiment, and every hour of manual GTM work eliminated runs through infrastructure this person builds. It’s the difference between growth that scales with headcount and growth that scales with systems.
You’ll know you’re successful when, after 90 days, you’ve:
- Built and shipped GTM systems that generate or influence SQLs across our markets
- Launched growth experiments and automated flows that drive qualified signups
- Main KPI 1: SQLs — generated or influenced by motions such as referrals, partners, automated outbound and GTM systems across markets
- Main KPI 2: Signups — self‑service signups driven by growth experiments and automated flows
- Breadth: you'll sit at the intersection of Growth, GTM, Ops, Data and AI, supporting Marketing, Sales and Product across four markets — each with different funnels, systems and data quirks.
- There is no playbook. Many of the systems you'll build will start from scratch, so you'll need to own problems end to end rather than wait for detailed tickets or specifications.
- Reliability matters. These automations support revenue‑critical processes, so a workflow that silently breaks can mean lost pipeline, missed opportunities or bad data.
- The tooling landscape moves fast. You'll need to evaluate, adopt or kill tools quickly without chasing shiny objects — and when the right tool doesn't exist, you'll be expected to build the solution yourself.
- You'll constantly translate between technical and non‑technical stakeholders. The systems you build only create leverage if the teams using them trust them, understand them and can rely on them.
This is not a role where you'll spend your time simply maintaining campaigns or optimising existing workflows. You'll be expected to spot opportunities, build solutions and make systems better.
- Experience in GTM Engineering, Growth Ops, marketing or sales automation
- Strong experience with n8n or similar workflow builders
- Experience connecting systems through APIs, webhooks, OAuth, and custom integrations
- Hands‑on knowledge of LLMs, prompt engineering, AI agents, and AI workflows
- Familiarity with concepts like RAG and MCP
- A strong understanding of how Marketing, Sales, Growth, and Ops work together
- A business mindset, with a focus on growth, speed, reliability, and measurable impact
- Strong problem‑solving skills and the ability to turn complex problems into clear systems
- Ability to own multiple projects and communicate clearly with technical and non‑technical teams
- A track record of building and shipping systems, automations or workflows that solved a real business problem
- Experience building AI agents, SDR/BDR systems, or internal GTM tools
- Experience managing, testing, and versioning prompts
- Basic JavaScript, Python, or SQL
- Experience with tools like Clay, Lemlist, HubSpot, Apify, Segment, or BigQuery
- Experience working across Marketing, Sales, Product, and Ops
- Experience documenting systems and enabling non‑technical teams to use them
Experience working across multiple European markets
Don’t check every box? That’s fine. If you’re curious, technical, business‑minded, and love figuring out better ways to build and run GTM systems, we’d still love to hear from you.
- Deeply curious: you constantly question how things could be done differently, faster, or more effectively
- Proactive by default: you don't wait for instructions or predefined playbooks — your bringing ideas and test hypotheses
- Creative and analytical: you think boldly and unconventionally while maintaining a strong focus on measurement and business impact
- Comfortable with ambiguity: you move quickly and run experiments that may fail, because you know breakthrough growth comes from exploration
- Pragmatic and tool‑agnostic: you care about solving the problem, not using a particular tool. You'll buy, build or combine whatever gets to the best outcome
- Execution‑driven: you know your impact today, your plan for tomorrow, and what needs to happen to move your projects forward
- Transparent: you communicate clearly about what you've built, how it works, and how to avoid breakdowns or how you use AI in your work
- You're only comfortable optimising existing channels rather than discovering new ones
- You need constant direction or validation before taking action
- You think in terms of campaigns rather than experiments and systems
- You're uncomfortable positions uncertain or incremental by default
- You ship fast but don't care about monitoring, error handling, documentation or what happens when things break
- You enjoy experimenting with tools but struggle to explain what business problem the tool actually solves
Hiring Manager: Pedro Azevedo - Marketing Ops Manager
Location: Portugal
LinkedIn Profile: https://www.linkedin.com/in/pedroazevedo22/
- Energy: Builder's pace — pragmatic, curious, always experimenting with new tools and better ways to work
- Communication: Clear and async‑first — Slack and quick huddles, context up front, decisions fast
- Feedback Style: Frequent and specific — about the work, never the person, and welcome i in both directions
"My management style is built on clarity. You'll always know what we're trying to achieve, why it matters to the business, and how we'll measure it — the how is yours to own. I don't do micromanagement and I don't do surprises: we keep priorities visible, talk often, and course‑correct early instead of at the deadline. I take what you build seriously, which means I'll ask hard questions — about reliability, about impact, about whether we’re even solving the right problem — because I want your work to matter, not just to exist. When something wins, the credit is yours; when something fails, we debug it together and move on smarter. Expect honesty in both directions, fast decisions, and a manager genuinely invested in making you better at your craft, helping you deep‑ dive in your projects in detail."
You'll join the Growth Ops team and you'll work alongside two peers on shared projects, with Pedro Costa (Head of Growth) leading the wider Growth team.
- Local Marketing teams across our markets
- PLG Team
'/%3e%3cpath%20d='M101.744%2012.4726L102.894%2016.1947L99.0021%2013.2201L101.744%2012.4726ZM105.3%208.40937H100.488L99.0026%203.59473L97.5116%208.41047L92.7%208.40385L96.5965%2011.3834L95.1055%2016.1942L99.0021%2013.2196L101.408%2011.3834L105.3%208.40992V8.40937Z'%20fill='white'/%3e%3cdefs%3e%3clinearGradient%20id='paint0_linear_5593_1381'%20x1='90'%20y1='9.44471'%20x2='99'%20y2='9.44471'%20gradientUnits='userSpaceOnUse'%3e%3cstop%20stop-color='%2300AD70'/%3e%3cstop%20offset='0.998594'%20stop-color='%2300B67A'/%3e%3cstop%20offset='1'%20stop-color='%23DCDCE6'/%3e%3c/linearGradient%3e%3c/defs%3e%3c/svg%3e){kind=small}
