Marketing Growth Operator

The Motley Fool; United States; On-site; USD 103,320 - 117,096; Full time

Job summary

The Motley Fool is seeking a Growth Operator in the United States to manage paid marketing channels and optimize subscriber acquisition strategies. This role requires proven experience in channel management and a strong proficiency with AI tools for data analysis and creative generation.

Your responsibilities will involve optimizing campaigns across various platforms and making data-driven decisions that focus on customer lifetime value. The ideal candidate thrives in dynamic environments, eager to push marketing automation forward.

Qualifications

• Proven experience managing paid channels like Google and Meta.
• Familiar with AI tools in marketing for analysis and creative work.
• Strong analytical skills with a focus on data-driven decisions.

Responsibilities

• Own and optimize 3–5 paid channels to achieve subscriber goals.
• Make lifetime value-based decisions and test ideas across the full funnel.
• Collaborate with tech to build AI workflows for channel management.

Skills

Paid channel management

Data analysis

AI fluency

Creative generation

Customer-centric mindset

Job description

The Motley Fool is a purpose‑driven financial services company on a mission to make the world smarter, happier, and richer. For 30 years we’ve been helping people make better investment decisions through transparency, education, and Foolish fun. We’re a fast‑moving, collaborative team that values high‑quality work, curiosity, and initiative. We care deeply about what we do, and we’re driven by the impact our work has on real people’s financial futures.

This role sits on the team that grows our investing subscription services. We acquire subscribers through paid media at scale, and we win in part by being sharper marketers than others in the category — better at channels, better at creative, better at reading the data, and increasingly, better at putting AI to work.

What is a Growth Operator?

A Growth Operator owns a portfolio of paid channels end‑to‑end, with a full‑funnel lens. This is not a traditional channel manager or media‑buyer role. We expect you to think and execute across the entire funnel — channel mechanics, creative and copy, testing, and the economics underneath it all.

You’ll own 3–5 paid channels (think Google, Bing, Meta, Taboola, Dianomi, LiveIntent, and similar prospecting and native platforms), launching, scaling, and optimizing campaigns while making decisions against lifetime value rather than front‑end cost alone. You’ll generate and test a wide range of creative for your channels and bring your own ideas for offers and on‑site experiences.

There’s one more thing that defines this role. Our tech team is moving quickly to automate large parts of channel management with AI. In the near term we still need sharp marketers to run these channels directly — but we also need them to be active partners in building the AI workflows that will run alongside and ultimately augment that work. This automation work will help free up humans, including the person in this role, to focus on the highest value tasks. The best person for this job is already using AI fluently and is excited to push it further.

The right candidate thrives in a highly entrepreneurial, fast‑changing, collaborative environment — motivated, enthusiastic, and proactive about sharing ideas.

But what does this role actually do?

• Own 3–5 paid channels end‑to‑end — launch, scale, and optimize campaigns to hit subscriber and ROI goals.
• Manage bidding, budgets, and audience targeting, adjusting strategy as performance and platform conditions shift.
• Assess and test new channels, partners, and ad formats — always asking what the next big channel for us could be.

Full‑Funnel Strategy & LTV Thinking

• Make decisions on a lifetime‑value basis, not just front‑end cost — LTV‑based thinking is core to how this role operates.
• Understand how each channel feeds the broader subscription funnel.
• Bring testing ideas across the full funnel — copy, product, offers, instant‑upgrade flows, pricing — not just inside the ad platform.
• Use data rigorously to identify opportunities others miss, and translate them into action.

Creative Development

• Lead creative generation for your channels — a wide variety of ads, formats, and angles.
• Test into what works and iterate quickly; comfortable writing and testing your own ad copy.

Data Analysis & Testing

• Be highly data fluent — measure and analyze performance across channels and surface actionable insight.
• Understand our tools and data flow well enough to spot when something isn’t tracking or behaving as expected.
• Run rigorous, well‑structured tests with a relentless drive to beat the control.

AI Fluency (a core expectation, not a nice‑to‑have)

We expect Growth Operators to use AI fluently in their day‑to‑day work and to help shape how AI augments our channel management going forward. This is one of the clearest ways the role differs from a standard channel manager.

• Use AI tools daily across creative generation, copywriting, data analysis, and more to move faster and test more.
• Partner with our tech team to build and improve AI workflows and automations for your channels as they automate parts of channel management.
• Bring a point of view on where AI can take on routine execution and where human judgment still wins, and help us draw that line as the tooling matures.
• Stay current on AI capabilities relevant to paid media, creative, and analytics, and bring the best of it back to the team.

What makes this different from a channel manager

• You do the creative and copy work — you don’t just brief it out.
• You’re comfortable making decisions on an LTV basis — it’s central to how the role thinks.
• You bring testing ideas across the full funnel, not just inside the ad platform.
• You’re highly data fluent, identifying opportunities across the whole funnel.
• AI fluency is a core expectation of the role, not a bonus.

What do you need to apply?

• Demonstrated depth in paid channel management — hands‑on experience owning and scaling channels such as Google, Bing, Meta, and native/prospecting platforms (Taboola, Dianomi, LiveIntent, and similar).
• Hands‑on experience using AI in your marketing work — AI workflows, AI for data analysis, AI for creative generation — and the appetite to push automation further.
• Excellent analytical and quantitative skills, with the ability to turn analysis into action and a relentless drive to beat the control.
• A customer‑centric mindset, collaborative attitude, and the motivation to work entrepreneurially on a lean, dynamic team.
• Experience marketing subscription products and thinking in terms of LTV, retention, and funnel economics.
• Familiarity with direct‑response marketing — advertorials, VSLs, order pages, and conversion optimization.
• Exposure to advertising under compliance and legal limitations.
• Experience and excitement around the world of investing.

Hourly Pay Range

$75 - $85 USD