Marketing Expert

Weekday AI; United States; Remote; USD 110,000 - 207,000; Part time

Job summary

Weekday AI is seeking experienced marketing professionals to define evaluation standards for AI-assisted marketing work. You will design scoring rubrics and assess AI-generated and human-created content with careful, evidence-based judgments.

This independent contractor role is fully remote in the United States with flexible hours. Compensation is $80-$150 per hour, paid weekly, and you will collaborate with distributed project teams to ensure consistent quality.

Qualifications

• 5+ years in marketing, advertising, or brand strategy.
• Experience as senior marketing leader at agency or consumer brand.
• Proven ability to write clear evaluation feedback.
• Experience with AI evaluation or data annotation preferred but not required.

Responsibilities

• Develop evaluation rubrics for marketing deliverables.
• Evaluate AI-generated and human-created work against criteria.
• Provide detailed written justifications for scores.
• Collaborate with reviewers to refine standards.
• Incorporate feedback to improve scoring consistency.
• Communicate results clearly to stakeholders.

Skills

Marketing leadership

Brand strategy

Creative brief development

Brand positioning

Campaign strategy

Creative evaluation

Written communication

Analytical thinking

Distributed teams

AI evaluation

Job description

This role is for one of our clients

Compensation: $80-$150 per hour

Join an exciting AI research initiative focused on advancing how AI systems understand and evaluate real-world marketing work. We are seeking experienced marketing professionals who can apply their industry expertise to define high-quality standards, develop structured evaluation criteria, and assess marketing deliverables with accuracy and consistency.

Rather than creating marketing campaigns yourself, you will establish what exceptional work looks like by designing detailed scoring frameworks and evaluating AI-generated and human-created marketing content using well-reasoned, evidence-based assessments.

Key Responsibilities

• Develop clear, task-specific evaluation rubrics for a variety of marketing deliverables, including:
  • Creative briefs
  • Campaign concepts and presentations
  • Brand positioning and messaging frameworks
  • Advertising copy and scripts
  • Integrated marketing campaign plans
  • Client-ready strategy decks
• Evaluate AI-generated and human-created marketing work against established criteria, providing detailed written justifications for every score.
• Apply objective, consistent, and evidence-based judgment to ensure evaluations are accurate, repeatable, and defensible.
• Collaborate with reviewers and project stakeholders to refine evaluation standards and continuously improve scoring quality.
• Incorporate structured feedback and iterate quickly to maintain consistency across the evaluation process.

Core Qualifications

• 5+ years of professional experience in marketing, advertising, or brand strategy.
• Experience as a Creative Director, Brand Strategist, Account Lead, Marketing Manager, or similar senior marketing role at a leading agency or consumer brand.
• Strong expertise in:
  • Creative brief development
  • Brand positioning and messaging
  • Multi-channel campaign strategy
  • Creative evaluation against business objectives
  • Marketing communications
• Exceptional written communication skills with the ability to clearly explain evaluation decisions and provide actionable feedback.
• Strong analytical thinking, attention to detail, and the ability to make consistent, unbiased judgments.
• Prior experience with AI evaluation, data annotation, human-feedback projects, or AI model training is preferred but not required.
• Comfortable working independently while collaborating effectively with distributed teams.

Application Process

• Submit your resume or professional background for review.
• Qualified candidates may be invited to complete a short assessment or provide additional information relevant to the role.

Equal Opportunity

We are committed to creating an inclusive workplace and welcome applicants from all backgrounds. Qualified candidates will be considered without regard to any legally protected characteristic. Reasonable accommodations are available throughout the application and engagement process upon request.

Contract & Engagement Details

• Independent contractor engagement.
• Fully remote with flexible working hours.
• Project duration may vary depending on business needs, project scope, and individual performance.
• Weekly payments are processed through supported payment platforms.
• Applicants must be legally authorized to work in the United States. Unfortunately, visa sponsorship, including H-1B and STEM OPT support, is not available for this opportunity.