Marketing Events & Programs Specialist

Hankook Tire America Corp.; Nashville (TN); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Health insurance (competitive)

401(k) with match

Paid time off

10 paid holidays per year

Employee tire discounts

On-site parking

Job summary

Hankook Tire America Corp. is seeking a Marketing Events and Programs Specialist in Nashville for in-person, 8am-5pm work. You will lead integrated marketing initiatives across B2B and B2C channels, including events, sponsorships, dealer programs, and PR projects, collaborating with cross-functional teams to maximize brand exposure.

The role requires 3–7 years in marketing with event management and vendor negotiations, plus willingness to travel 25–30% and work some evenings/weekends as needed.

Qualifications

• Bachelor’s degree required.
• 3–7 years of marketing experience including event management, business strategy, and vendor negotiations.
• Demonstrated experience managing projects from start to finish.
• Willingness to travel ~25–30% and work some evenings/weekends as needed.
• Automotive/tire industry experience preferred but not required.
• Experience managing multiple clients and projects within an agency setting preferred.

Responsibilities

• Lead development and execution of integrated marketing initiatives across B2B and B2C channels (events, sponsorships, dealer programs, PR, and creative projects).
• Manage B2B/B2C trade shows and events, sponsorship activations, and asset management.
• Support channel marketing and co-branding programs with dealers, online retailers, and OEM partners.
• Coordinate creative assets and partner communications to ensure brand consistency and goals.
• Plan, track, and report on event outcomes and post-event insights.

Skills

Marketing experience

Event management

Vendor negotiations

Project management

Communication

Education

Bachelor’s degree

Job description

Hankook Tire & Technology is a global leader in high-performance tire manufacturing, founded in 1941 and headquartered in Seoul, South Korea. As the world’s seventh-largest tire producer, Hankook operates advanced manufacturing facilities and offices in North America, including its U.S. headquarters in downtown Nashville, TN, and a state-of-the-art production plant in Clarksville, TN. The company delivers innovative tire solutions for passenger vehicles, trucks, motorsports, and original equipment manufacturers (OEMs) worldwide. Global Innovation: Pioneering innovative technologies and eco-friendly manufacturing practices. Career Growth: Opportunities for internal mobility, leadership development, and continued learning. Employee-Focused Benefits: Competitive health coverage, 401(k) with match, paid time off, ten paid holidays per year and employee discounts on tires. Inclusive Culture: Committed to diversity, teamwork, and sustainability Location: The Marketing Events and Programs position is located at our North American Headquarters in the AT&T (Batman) Building in downtown Nashville, TN. Enjoy a collaborative work environment from Nashville's most iconic building featuring company-paid on-site parking, a cafe, gym, dry-cleaning services, and more. Work Style: In-person, Monday - Friday, 8am - 5pm

Job Purpose

The Marketing Events and Programs Specialist leads the development and execution of integrated marketing initiatives across B2B and B2C channels, including events, sponsorships, dealer programs, public relations initiatives, and creative projects.

Responsibilities include leading B2B and B2C trade shows and events, managing sponsorship activations and contractual assets, overseeing creative and marketing projects from concept through execution, supporting channel marketing and co-branding programs, and assisting with public relations initiatives to drive brand awareness and engagement.

Key Accountabilities

• Strategic Events Oversight: Direct the planning and execution of the events calendar, ensuring contractual assets are fully leveraged to maximize brand exposure and stakeholder engagement.
• Budget Leadership & Compliance: Maintain and monitor event budgets; collaborate with Marketing Operations to ensure timely payment processing and accurate documentation.
• Financial Governance: Secure pre-approvals for all event-related services, ensuring fiscal responsibility and alignment with organizational objectives.
• On-Site Event Leadership: Represent the organization at events, ensuring seamless execution and serving as the primary problem solver for real-time challenges. Proactively communicate with the sales team, collaborate closely with cross-functional teams, and coordinate with GHQ to maintain alignment and deliver a seamless event experience.
• Channel Marketing & Co-Branding Programs: Lead and support the development and execution of co-branded marketing initiatives with dealers, online retailers, OEM partners, and other strategic accounts. Coordinate creative assets, promotional campaigns, and partner communications to ensure brand consistency, strengthen partner relationships, and support business and sales objectives.
• Sponsorship Activation & Asset Management: Support sponsorship initiatives through the planning and execution of activation programs, management of event tickets and hospitality assets, coordination of creative deliverables, and tracking of contractual rights and benefits to maximize partnership value and brand exposure.
• Project Management: Manage the development and execution of marketing and creative assets supporting events, sponsorships, and B2B and B2C campaigns. Coordinate timelines, stakeholder reviews, agency deliverables, and approvals to ensure projects are completed on time, within budget, and aligned with brand standards.
• Agency Management: Lead negotiations and manage direct interactions with external agencies, including overseeing the quoting and contracting process for event services.
• Performance Reporting: Develop and deliver event planning reports and post-event recaps to senior management, highlighting outcomes, key learnings, and actionable insights.
• Additional Strategic Duties: Execute other responsibilities as assigned by leadership to support organizational goals.

Level of Accountability

Individual contributor Performs assignments requiring professional-level knowledge and judgment. Manages projects from start to finish. Applies existing procedures and practices to solve moderate to complex business challenges while receiving coaching, guidance, and direction from management.

Core Competencies

• Fast-paced self-starter who thrives in a dynamic environment.
• Strong interpersonal and communication skills, particularly when working with high-profile individuals and managing situations under pressure.
• Strong attention to detail and ability to effectively manage multiple stakeholders, including agencies and local and global teams.
• Excellent Microsoft Excel, PowerPoint, Outlook, and Word skills.
• Strong analytical, problem-solving, and organizational skills.
• Ability to manage competing priorities, meet deadlines, and maintain high-quality standards.

Qualifications

• Bachelor’s degree required.
• 3–7 years of marketing experience required, including experience in event management, business strategy, and vendor negotiations.
• Demonstrated experience successfully managing projects from start to finish.
• Must be comfortable traveling approximately 25%-30% and willing to work some evenings and weekends as needed.
• Experience in the automotive or tire industry preferred, but not required.
• Experience managing multiple clients and projects within an agency setting preferred.

DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this position.

They are not intended to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified.

Hankook Tire is an equal opportunity employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.