Marketing Events Lead

Sprig; San Francisco (CA); Hybrid; USD 115,000 - 140,000; Full time

Benefits offered by this job

Competitive Salary

Competitive Equity

401K Program

Medical, Dental, and Vision Benefits

FSA/HSA Benefit

$175/month Commuter Benefit

Additional Wellbeing Benefits

Flexible Paid Time Off

Paid Parental Leave

Professional Development Stipend

Hybrid Office Policy

Lunch and dinner daily

Company Sponsored Social Events

Job summary

Sprig is hiring a Marketing Events Lead to own Sprig's event programs from planning to execution. You will coordinate with Sales and Marketing to run field events, conferences, and hosted experiences, ensuring flawless delivery and measurable impact.

This role requires 2-4 years in event or related B2B marketing, on-site 4 days/week in San Francisco, and up to 10% travel. You’ll partner with internal teams and vendors to align events with business goals, drive attendance, and manage timelines,

Qualifications

• 2-4 years of experience in event marketing, field marketing, experiential marketing, or a related B2B marketing role.
• Experience independently managing events or programs from planning through execution.
• Willing and able to work on-site 4x/week in San Francisco and travel up to 10%.

Responsibilities

• Own end-to-end execution of field events, conferences, and Sprig-hosted experiences, including planning, venue coordination, vendors, budgets, timelines, and on-site execution.
• Attend Sprig’s flagship Experience Research Events and events to evaluate performance and inform strategy.
• Partner with Sales and Marketing to align events with goals, drive attendance, and ensure follow-through.
• Manage direct mail and gifting programs tied to campaigns, events, and engagement.
• Support integrated campaign launches by coordinating assets, communications, and timelines.
• Track event performance and surface insights to improve programs and ROI.
• Collaborate cross-functionally to deliver high-quality attendee experiences and measurable impact.
• Willing to step in to support broader marketing and pipeline efforts.

Skills

Event marketing

Field marketing

Experiential marketing

B2B marketing

SaaS marketing

Job description

About Sprig

Sprig is building the AI-native successor to legacy survey tools, like Qualtrics, Medallia, and SurveyMonkey. We believe the future of experience research won’t be powered by slow, siloed platforms. It will be fast, intelligent, and deeply integrated into how modern teams build great products.

Our mission is to make deep customer understanding effortless and always on. With Sprig, product teams no longer guess. They know. We are creating a future where AI uncovers insights, accelerates workflows, and enables teams to deliver exceptional customer experiences in real-time.

Companies like Notion, Figma, Coinbase, and TripAdvisor already use Sprig to stay closer to their customers than ever before. We’re scaling quickly toward $100M ARR, launching new AI-powered capabilities, and expanding our impact across the world’s most innovative companies.

If you're energized by bold ideas, rapid growth, and the opportunity to redefine an entire category, we'd love to meet you.

About The Role

We're hiring a Marketing Events Lead to own the execution of Sprig's event programs, from field events and conferences to Sprig-hosted experiences and meetups. Events are at the heart of this role: you'll take programs from planning through execution, ensuring every experience runs flawlessly, achieves its goals, and leaves a lasting impression.

You'll work closely with the Go-To-Market team to bring Sprig's event calendar to life, coordinating across internal teams, vendors, speakers, and partners to deliver polished, high-impact experiences from planning through execution.

This role is ideal for someone with a few years of marketing or events experience who is ready to take on greater ownership. You thrive on logistics, love the energy of live experiences, and know how to turn a plan into a polished, well-executed event.

This role requires 4 days per week in our San Francisco HQ (Wed is WFH day).

Your Impact

• Own end-to-end execution of field events, conferences, and Sprig-hosted experiences, including planning, venue coordination, vendors, budgets, timelines, and on-site execution
• Attend Sprig’s flagship Experience Research Events and occasionally join dinners or other prospecting events to evaluate performance, identify opportunities for improvement, and inform future event strategy.
• Partner with Sales and Marketing to align events with business goals, drive attendance, and ensure strong pre- and post-event follow-through
• Manage direct mail and gifting programs tied to enterprise campaigns, events, and customer engagement
• Support integrated campaign launches by coordinating marketing assets, communications, and program timelines
• Track event performance and surface insights that help us continuously improve our programs and investment
• Collaborate cross-functionally across Marketing, Sales, and Operations to deliver a high-quality attendee experience and measurable business impact
• Willing and able to step in and support Sprig’s broader marketing and pipeline-driving efforts as needed.

Your Strengths

• 2-4 years of experience in event marketing, field marketing, experiential marketing, or a related B2B marketing role
• Experience independently managing events or programs from planning through execution
• Enthusiastic about working on-site 4x/week and collaborating closely with teammates in person.
• Strong project management skills with the ability to manage multiple events, deadlines, and stakeholders simultaneously
• Excellent communication and collaboration skills, with confidence coordinating vendors, speakers, partners, and internal stakeholders
• Highly detail-oriented and proactive, with strong judgment and the ability to solve problems quickly when plans change
• Genuine enthusiasm for events, community building, and creating memorable in-person experiences
• Experience with B2B or SaaS marketing programs is a plus
• Ability to thrive in a fast-paced startup environment and travel up to 10%

Benefits & Perks

• Competitive Salary
• Competitive Employee Equity
• 401K Program
• Medical, Dental, and Vision Benefits
• FSA/HSA Benefit
• $175/month Commuter Benefit
• Additional Wellbeing Benefits
• Flexible Paid Time Off
• Paid Parental Leave
• Professional Development Stipend
• Hybrid Office Policy
• Lunch and dinner daily
• Company Sponsored Social Events

At Sprig, we pride ourselves on being a people-first company, where your contributions truly matter and are valued. We were recently awarded by Fortune as top 50 best places to work in the US, and top 50 Places to Work in the Bay Area by Built In. Come join our mission of building products users love and have a real impact on Sprig’s future.

Our Commitment to Diversity and Inclusion

We prioritize diversity within our team and value different perspectives, educational backgrounds, and life experiences. We encourage people from underrepresented backgrounds to apply.

Employee Pay Disclosure

The salary range for this full-time position is $115,000 - $140,00+ Equity + Benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all locations (San Francisco, CA; New York, NY). Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your Recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in postings reflect the base salary only, and do not include equity or benefits.