Marketing & Events Coordinator, Broker & Partnerships

Sidecar Health, Inc.; Tallahassee (FL); On-site; USD 110,000 - 165,000; Full time

Benefits offered by this job

Equity package

Medical, Dental, and Vision benefits

401k retirement plan

Paid vacation and holidays

Job summary

Sidecar Health seeks a Director of Broker & Partnership Marketing to own end-to-end conference strategy, calendar, budgets, and vendor relationships. You will drive national and regional events to grow the broker channel while coordinating with Sales, the CMO’s office, and external partners.

The role requires 3+ years in event/marketing coordination, strong negotiation skills, and a track record of managing on-site event logistics. Travel up to 30% is expected.

Qualifications

• 3+ years of experience in event planning/coordination or marketing coordination in B2B, healthcare, or insurance.
• Proven vendor negotiation experience with budgets and relationships.
• Comfortable traveling to and running events on-site; able to handle high-pressure logistics.
• Strong written communication for broker- and RSM-facing materials and channels.
• Experience with lead capture tools and CRM/pipeline handoff workflows (Jira/SharePoint a plus).
• Experience with marketing automation platforms is a plus.

Responsibilities

• End-to-end event execution: own the conference calendar, timelines, budgets, and vendor relationships.
• Vendor management and negotiation for booth activations, swag, signage, and lead capture.
• Budget ownership: track spend and flag variances.
• On-site event management at conferences and sponsorship events (travel 20-30%).
• Lead capture & RSM handoff: manage post-event pipeline and follow-up cadence.
• Sponsorship & partnership logistics: manage deliverables and sponsor relations.
• Marketing collateral & asset management: keep library current and on-brand.
• Campaign & digital support: assist with email marketing and marketing automation.
• Cross-functional coordination with Sales/RSMs, CMO’s office, and vendors.
• Continuous improvement: build repeatable playbooks and vendor libraries.

Skills

Event planning

Vendor negotiation

Marketing coordination

CRM / pipeline

Cross-functional coordination

On-site event management

Tools

Jira

SharePoint

HubSpot

Pardot

Job description

Sidecar Health is redefining health insurance. Our mission is to make excellent healthcare affordable and accessible for everyone. We know that to accomplish this lofty mission, we need driven people who will make things happen.The passionate people who make up Sidecar Health’s team come from all over, with backgrounds as tech leaders, policy makers, healthcare professionals, and beyond. And they all have one thing in common—the desire to fix a broken system and make it more personalized, affordable, and transparent.If you want to use your talents to transform healthcare in the United States, come join us!

About the Role

Sidecar Health's Broker & Partnership Marketing team runs a full calendar of national and regional conferences, sponsorships, and broker-facing events (FL SHRM, national SHRM, GA NABIP, GCHR, golf tournaments, and more) that drive pipeline for the broker channel, alongside ongoing broker communications, RSM enablement, and marketing operations work that continues year-round. This role owns end-to-end event execution and flexes into broader marketing support during lighter stretches of the calendar, so the Director can focus on broker relationships, channel strategy, and program growth.The person in this seat should be able to run a conference with minimal oversight once direction is set, and should bring existing vendor/logistics experience or the ability to build those relationships fast.

Location & Travel

Candidates must reside in GA, OH, TX, or FL. Expect up to 30% travel, heaviest in Q3 and around key sponsored events, with lighter months focused on marketing and collateral support.

What You’ll Do

• End-to-end event execution: own the conference calendar; manage timelines, budgets, and vendor relationships for every event from initial planning through post-event wrap-up.
• Vendor management & negotiation: source and negotiate with vendors for booth activations, swag, signage, and lead capture activity; own the vendor relationship, not just order-placing.
• Budget ownership: manage event-specific budgets, track spend against plan, and flag variances proactively.
• On-site event management: represent Sidecar Health at conferences and sponsorship events (travel required, estimated 20-30%); manage booth setup, staffing coordination, and day-of logistics.
• Lead capture & RSM handoff: own the post-event pipeline: process booth-captured leads, build and maintain RSM outreach toolkits, and track follow-up cadence completion through to conversion.
• Sponsorship & partnership logistics: manage sponsorship deliverables (golf tournaments, association partnerships) including gifting, signage, and relationship follow-up with sponsor contacts.
• Marketing collateral & asset management: maintain the broker collateral library (one-pagers, toolkits, presentations); keep materials current and on-brand between production cycles.
• Campaign & digital support: assist with email marketing, marketing automation platform upkeep (e.g., HubSpot/Pardot-equivalent tools), and light social/content support as broader marketing needs arise.
• Cross-functional coordination: partner closely with Sales/RSMs, the CMO's office, and outside vendors; keep Jira/SharePoint project tracking current.
• Continuous improvement: build repeatable playbooks and vendor spec libraries so each event doesn't start from scratch.

What You’ll Bring

• 3+ years of experience in event planning/coordination or marketing coordination, ideally in B2B, healthcare, or insurance/broker-facing marketing.
• Proven vendor negotiation experience: has managed budgets and vendor relationships independently, not just executed against someone else's plan.
• Comfortable traveling to and running events on-site; able to manage high-pressure, fast-turnaround logistics calmly.
• Strong written communicator, comfortable drafting broker- and RSM-facing communications for review and adapting tone across channels.
• Basic insurance/broker-channel literacy a plus: familiarity with broker/carrier relationships and awareness that insurance marketing materials often carry compliance or filing considerations (training provided; deep expertise not required).
• Organized self-starter who can manage multiple concurrent events and marketing deliverables without close supervision, and who can shift between event-heavy and marketing-support work as the calendar demands.
• Experience with lead capture tools, CRM/pipeline handoff, marketing automation platforms, and project tracking tools (Jira, SharePoint) a plus.
• Reports directly to the Director of Broker & Partnership Marketing; no direct reports initially, with potential to grow the function.

What You’ll Get

• Competitive salary, bonus opportunity, and equity package
• Comprehensive Medical, Dental, and Vision benefits
• A 401k retirement plan
• Paid vacation and company holidays
• Opportunity to make an impact at a rapidly growing mission-driven company transforming healthcare in the U.S.

Sidecar Health is an Equal Opportunity employer committed to building a diverse team. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.