Marketing Event Planner

Cogir Senior Living; Alexandria (VA); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Health, Dental, Vision, and Life Ins.

401K with company match

Paid vacation and holidays

Pay on demand with early access to pay

Employee Assistance Program

Referral program

Job summary

Cogir Senior Living seeks a seasoned Marketing Event Planner to lead the development and execution of events that showcase the community and generate qualified sales leads. This role strengthens brand visibility, engages residents and families, and collaborates with referral partners to drive inquiries and tours.

The candidate will blend creativity with strategic thinking, manage an annual events calendar, and work within the Sales and Marketing team reporting to the Executive Director.

Qualifications

• Three to five years of professional event planning experience with a focus on marketing, sales, or business development.
• Bachelor’s degree in marketing, public relations, hospitality, or related field preferred; or equivalent experience.
• Experience with lead-generation events and CRM/lead-tracking tools is a plus.

Responsibilities

• Plan and execute marketing-focused events, from small gatherings to larger-scale campaigns.
• Collaborate with Sales and Marketing to drive inquiries, tours, and conversions.
• Develop relationships with local organizations, referral sources, influencers, and media.
• Create and manage an annual event calendar aligned with sales goals and market trends.
• Promote events through print and digital channels with the marketing team.
• Manage event budgets for cost-effective, high-impact results.
• Track KPIs: attendance, lead generation, follow-up conversions, ROI.
• Support tours and on-site visits with hospitality touchpoints that reinforce the brand.
• Represent the community at external events and gatherings to raise awareness.

Skills

Event planning

Marketing events

Lead generation

Budget management

CRM usage

Education

Bachelor's degree in marketing or related field

High school diploma

Tools

Microsoft Office

Job description

THE COMPANY

Cogir Senior Living, based in Scottsdale, Arizona, proudly oversees a network of senior living communities spanning 11 states nationwide. As a trusted leader in senior housing, we are dedicated to growth while maintaining our commitment to exceptional care for our residents and a supportive, growth-focused environment for our team members.

Description

THE COMPANY

Cogir Senior Living, based in Scottsdale, Arizona, proudly oversees a network of senior living communities spanning 11 states nationwide. As a trusted leader in senior housing, we are dedicated to growth while maintaining our commitment to exceptional care for our residents and a supportive, growth-focused environment for our team members.

At Cogir, our culture is rooted in the core values of human focus, creativity, and excellence, which inspire us to continuously improve and achieve excellence in all we do. Join us in our mission to enrich the lives of our residents while building a meaningful and fulfilling career!

What We Offer

• Health, Dental, Vision, and Life Insurance.
• 401K with company match.
• Paid Vacation, Holidays, and Sick Leave.
• Early access to paycheck (pay on demand).
• Employee Assistance Program.
• Generous Employee Referral Program and more.

Position Summary

We are seeking an experienced and dynamic Marketing Event Planner to lead the development and execution of events designed to generate qualified sales leads and strengthen our brand visibility. This role is responsible for creating memorable experiences that showcase the lifestyle and value of our community to prospective residents, their families, and referral partners. The ideal candidate combines creativity and strategic thinking with strong organizational skills and a results-driven mindset. The role is part of the Sales and Marketing team and reports directly to the Executive Director.

Key Responsibilities

• Plan and execute marketing-focused events, both intimate and larger-scale gatherings, designed to reach various target audiences, to drive interest and lead volume to the community.
• Partner with the Sales and Marketing team to ensure events are strategically designed to drive inquiries, increase tour traffic, and improve conversion rates.
• Build and maintain relationships with local organizations, referral sources, influencers, and media to enhance the reach and effectiveness of events.
• Create and manage an annual event calendar aligned with sales goals, seasonal trends, and market demands.
• Promote events through print and digital channels, collaborating with the marketing team to design and distribute promotional materials.
• Develop and manage event budgets to achieve cost-effective and high-impact results.
• Track event performance using KPIs such as attendance, lead generation, follow-up conversions, and ROI.
• Support tours and on-site prospect visits with hospitality touchpoints that reinforce the brand experience.
• Represent the community at external events, expos, and senior-focused gatherings to further promote awareness.
• Adhere to sales and marketing budget and provide input and accurate pricing information for ads, directories, social media advertising, event costs, association memberships, and all marketing and sales-related costs, working with community, regional, and corporate teams.

Requirements

CANDIDATE QUALIFICATIONS

Education

• A high school diploma is required.
• A bachelor’s degree in marketing, public relations, hospitality, or a related field is preferred, or an equal amount of education and experience.

Experience, Competencies, And Skills

• At least three to five (3–5) years of professional event planning experience, with a focus on marketing, sales, or business development
• Experience in Hospitality or Corporate Event Planning is preferred.
• Proven track record of planning successful lead-generating events.
• Strong interpersonal, communication, and relationship-building skills.
• Proficiency in Microsoft Office and basic marketing tools; experience with CRM or lead-tracking platforms is a plus.
• Ability to work flexible hours, including some evenings and weekends, to support event schedules.
• Highly organized and self-motivated with a focus on details and deadlines.