Marketing Domain Expert (Subject Matter Expert)

TransPerfect; Kentucky; On-site; USD 90,000 - 130,000; Full time

Job summary

A leading language and technology solutions provider is seeking experienced Marketing Subject Matter Experts to support a Generative AI project. In this role, you will define marketing workflows, evaluate AI performance, and curate marketing data. Candidates should have over 5 years of experience in marketing strategy or analytics and strong communication skills. This position requires a detail-oriented approach with a focus on enhancing AI models for accuracy and relevance.

Qualifications

• 5+ years of experience in Brand Strategy or Marketing Communications.
• Hands-on experience with AI-driven tools and marketing algorithms.
• Ability to translate complex concepts into structured frameworks.
• Strong analytical skills for creative and data-driven tasks.

Responsibilities

• Define core marketing workflows like campaign planning and segmentation.
• Develop test cases to evaluate AI systems performance.
• Assess model performance in various marketing functions.
• Curate and annotate high-quality marketing data for AI training.
• Provide structured feedback to enhance AI outputs.

Skills

Brand Strategy

Marketing Communications

Digital Marketing

Marketing Analytics

Consumer Insights

Analytical Thinking

Strategic Thinking

Communication Skills

Tools

Prompt engineering

LLM evaluation

Job description

Start Date: ASAP

Qualification Requirements: Successful completion a role-specific written assessment and a background check.

DataForce by TransPerfect is seeking experienced Marketing Subject Matter Experts to support a next-generation Generative AI and analytics project. In this role, you will leverage your marketing expertise to design workflows, create evaluations, and provide guidance that ensures AI models deliver accurate, insightful, and business-relevant results in the field of marketing strategy, analytics, and communication.

Main Responsibilities

• Workflow Definition: Define core marketing workflows such as campaign planning, segmentation, attribution modeling, media mix optimization, product positioning, and brand management.
• Evaluation Creation: Develop realistic test cases and evaluation metrics to measure how effectively AI systems perform tasks like creative ideation, market analysis, customer segmentation, and message optimization.
• Capability Assessment: Assess the model’s performance across marketing functions including consumer insights, content marketing, brand strategy, marketing analytics, and PR/crisis communication management.
• Data Curation & Annotation: Identify, refine, and label high-quality marketing data (e.g., ad copy, campaign results, brand assets) for training and improving AI models.
• Feedback & Iteration: Review AI outputs, provide structured feedback, and recommend improvements to enhance the model’s marketing reasoning, accuracy, and real-world applicability.

Role Requirements

• 5+ years of professional experience in one or more of the following areas: Brand Strategy / Marketing Communications, Digital Marketing / Performance Marketing, Marketing Analytics / Attribution / Media Mix Modeling, Product Marketing or Go-to-Market Strategy, Market Research / Consumer Insights, Advertising.
• Hands-on experience in at least one of the following: prompt engineering or refinement of AI algorithms, rubric and “golden response” development, LLM evaluation/quality frameworks, or AI-driven tools financial analysis and decision‑making.
• Proven ability to translate complex marketing concepts (e.g., attribution modeling, consumer psychology, pricing strategy) into structured frameworks and measurable steps.
• Strong analytical and strategic thinking skills; comfortable working with both creative and data-driven marketing tasks.
• Excellent communication skills In English to articulate marketing concepts to technical and non-technical audiences.
• High attention to detail, strong organizational skills, and a deep understanding of marketing best practices.

DataForce by TransPerfect is part of the TransPerfect family of companies, the world’s largest provider of language and technology solutions for global business, with offices in more than 100 cities worldwide. We offer high-quality data for Human-Machine Interaction to some of the most prestigious technology companies in the world. Our department focuses on gathering, enriching, and processing data for Machine Learning in different AI domains. To learn more about DataForce please visit us at https://www.transperfect.com/dataforce

For more information on the TransPerfect Family of Companies, please visit our website at www.transperfect.com