Marketing Director - Theater (Hybrid/Remote)

Playwright Co; New York (NY); Hybrid; USD 120.000 - 180.000; Vollzeit

Benefits dieser Stelle

Vacation, medical, dental, and vision

Flexible Spending Accounts

401(k) retirement plan with employer

Life insurance

Short/long-term disability

Zusammenfassung

Second Stage Theater seeks a forward-thinking Director of Marketing to lead brand strategy, communications, and marketing for Broadway, Off-Broadway, and institutional properties. Reporting to the Executive Director, you will drive multi-channel campaigns and revenue initiatives across two venues.

You will supervise a team of 4, align campaigns with development, and partner with external agencies and press relations to expand audiences and subscriptions while advancing equity and inclusion

Qualifikationen

• 10+ years of progressive marketing and communications experience, ideally within theater/performing arts.
• Proven track record of supervising internal teams to achieve performance milestones and sales goals.
• Proven experience directing outside advertising agencies and external PR/press offices.
• Exceptional copywriting and storytelling skills across formats, channels, and audiences; ability to align communications with brand voice.
• Keen aesthetic judgment with a sharp eye for design and brand consistency.
• Deep understanding of the New York City cultural landscape and multi-channel campaigns.
• Aptitude for data analysis; able to identify opportunities from market trends.
• Strong skills with CRM and digital marketing platforms/tools (e.g., Google Analytics, CRM dashboards, ad managers).
• Resourceful, adaptable, and able to manage multiple priorities.
• Passion for the arts and commitment to Equity, Diversity, & Inclusion.

Aufgaben

• Oversee multi-channel campaigns to maximize single-ticket sales and subscriptions.
• Drive data-driven growth by parsing audience analytics and market trends to optimize media buys and earned revenue.
• Collaborate across departments to align marketing with development strategies, supporting memberships and donor engagement.
• Manage and direct the relationship with the outside advertising agency and external PR/press offices.
• Lead and mentor an internal team of marketing personnel and ensure hitting box office goals.
• Identify publicity opportunities to elevate the institution's profile and production visibility.
• Drive community outreach initiatives to widen audience access and representation.

Kenntnisse

Marketing leadership

Team management

Agency management

Copywriting

Brand strategy

Data analysis

Digital marketing platforms

CRM systems

Storytelling

Budget management

Ausbildung

Bachelor's degree in Marketing or related field

Tools

Google Analytics

CRM dashboards

Social media advertising platforms

Jobbeschreibung

Second Stage Theater seeks a forward-thinking Director of Marketing to lead brand strategy, communications, and marketing for Broadway, Off-Broadway, and institutional properties. Reporting to the Executive Director, you will drive multi-channel campaigns and revenue initiatives across two venues.

You will supervise a team of 4, align campaigns with development, and partner with external agencies and press relations to expand audiences and subscriptions while advancing equity and inclusion