Marketing Director (Skilled Nursing Facility)

Sherman Village HealthCare Center; Burbank (CA); On-site; USD 55,000 - 65,000; Full time

Benefits offered by this job

Bonus up to $18,000 annually

Job summary

Sherman Village Healthcare Center is seeking a Marketing Director (Skilled Nursing Facility) in North Hollywood, CA. The role focuses on developing, coordinating, and implementing a marketing plan to increase census through Medicare, Medi-Cal, managed care, and private payer mix.

The position emphasizes patient dignity and effective communication with patients, families, staff, and outside agencies, with responsibilities across community outreach and admissions coordination.

Qualifications

• Minimum of 1–5 years of marketing/admissions experience in healthcare.
• Previous experience in marketing or other related fields.
• Strong leadership qualities.

Responsibilities

• Collaborate with the Administrator to meet census goals.
• Submit a weekly calendar of marketing appointments to the Administrator.
• Make daily contact with case managers, social workers, discharge planners and physicians.
• Manage patient and family relationships during admissions and complete admission paperwork.
• Assess potential patients and answer questions about the facility.
• Maintain a database of physician and case manager contacts.

Skills

Marketing experience

Healthcare marketing

Leadership

Job description

Marketing Director (Skilled Nursing Facility)

Location

North Hollywood, CA

Department

Administration

FLSA Status

Non-Exempt

Shifts Hiring

Full-time

Pay Grade

$40- $47 / Hour

Sherman Village Healthcare Center is seeking a Marketing Professional to join our team! The purpose of your job position is to develop, coordinate, and implement a marketing plan with clear objectives based on the facility's strengths and meet and exceed the monthly goals of increasing facility census with appropriate ratio mix of Medicare, Medi-Cal, managed care and private payer in accordance with current federal, state and local guidelines that govern the facility and as directed by management and/or the Administrator.

The Marketer will treat each patient fairly, kindly, and show them dignity and respect. They will refer to each patient by their name. They will communicate clearly, empathetically, and effectively when speaking to patients, family members, visitors, all staff and governmental agencies. They will work cooperatively with facility multidisciplinary team to determine if potential patients meet facility acuity and financial requirements. They will be committed to always doing the right thing.

Marketing Director Requirements

• Minimum of 1 - 5 years of marketing/admissions experience in healthcare
• Previous experience in marketing or other related fields
• Strong leadership qualities

Primary Marketing Director Responsibilities

• Collaborating with the Administrator to ensure census goals
• Submitting a weekly calendar of scheduled marketing appointments to the Administrator
• Making daily contact with acute care case managers, social workers, discharge planners and physicians
• Managing patient family relationships and meeting with them upon admissions to ensure the completion of facility required admission paperwork
• Assessing potential patients in the local hospitals and answering their questions about the facility
• Maintaining a database of physician and case manager contacts and profiles
• Participating in local community events to promote visibility and increase facility's census
• Following operational budget
• Attending stand-up meetings every day
• Overseeing inquiries from physicians, hospital discharge planners, etc. and respond to all referrals within 15 minutes of receipt
• For PDPM compliance, ensuring all new admissions to the facility have proper documentation discharge summary, therapy notes, nursing notes, and medication list
• Keeping updated with Medicare/Medicaid regulations governing admission and discharge requirements
• Reporting any occupational exposures to blood, body fluids, or other hazardous materials to a supervisor immediately
• Protecting each patients/residents file and data with confidentially per HIPAA standards
• Abiding with all facility policies and procedures including not disclosing user ID codes and passwords
• Every effort has been made to identify the essential functions of this position. However, it in no way states or implies these are the only duties you will be required to perform as directed by management. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or is an essential function of the position
• Other duties may be assigned

PAY SCALE: $40 - $47 / Hour plus additional bonus up to $18,000 a year!

Depending on a number of factors, including, but not limited to location, regularly scheduled work shift, knowledge, skills, experience, and expertise.

This company is an Equal Opportunity / Affiantives Employer

All qualified applicants will receive consideration for employment without regard to disability, race, color, veteran status, religion, sex, or national origin.

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