Marketing Director-S

Forestgrove; Forest Grove (OR); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Discounted meals for employees

Health Insurance

Dental insurance

Vision insurance

401(k)

Health savings account

Flexible spending account

Life & Disability benefits

PTO & Holiday pay

Parental leave

Employee Assistance Program

Job summary

FOREST GROVE POST ACUTE is seeking a seasoned marketing/public relations leader to develop and oversee the facility's outreach and communications. You will direct programs, coordinate with departments, and manage the marketing budget to enhance census and public awareness.

The role requires a Bachelor's Degree in a related field and solid healthcare marketing/PR experience; proficiency in MS Office is essential. Strong collaboration with leadership and community partners is expected.

Qualifications

• Bachelor's Degree required; five years of marketing/public relations experience in healthcare may be substituted for a degree.

Responsibilities

• Develop, coordinate, direct, and administer the facility's marketing and public relations programs and services.
• Plan, implement, evaluate, and direct marketing and public relations activities to increase census and inform the community about the facility and its programs.
• Prepare and manage the departmental operating budget in collaboration with the Administrator.
• Maintain positive relationships with families, residents, and community leaders; coordinate with news media on positive developments and promotions.
• Ensure all public materials are accurate, up-to-date; organize internal communications and staff training related to marketing and PR.

Education

Bachelor's Degree

Tools

Microsoft Office Suite

Job description

FOREST GROVE POST ACUTE

Our purpose is to care for people in their moments of need.

Our philosophy of caring is based on our core values and is at the center of all we do.

FGPA is proud of our commitment to excellence and emphasis on quality care guided by a compassionate heart.

Benefits:

• Discounted employee meals
• Health Insurance
• Dental insurance
• Vision insurance
• 401(k)
• Health savings account
• Flexible spending account
• Life & Disability benefits
• PTO & Holiday pay
• Parental leave
• Employee Assistance Program

General Purpose

The primary purpose of this position is to develop, coordinate, direct, and administer the facility's marketing and public relations programs and services.

Essential Duties

• Maintain a current listing of all resident care employee phone numbers.
• Plan, develop, organize, implement, evaluate, and direct the facility's public relations and marketing programs to maintain and increase census and provide the community with accurate information about the facility, its programs, and services.
• Develop and maintain written policies and procedures that govern the release of information concerning residents, employees, and the facility in accordance with current privacy rules and regulations.
• Assist department directors in developing and using marketing and public relations policies and procedures; establish rapport between departments to ensure all staff understand their role in these programs.
• Review marketing and public relations policies annually and recommend updates as necessary.
• Assist in the development, implementation, and tracking of customer satisfaction surveys.
• Interpret and communicate facility policies regarding information release to employees, residents, family members, visitors, and government agencies.
• Ensure all public materials (manuals, brochures, information packets, etc.) are accurate and up to date.
• Organize and maintain internal communications using bulletin boards, newsletters, committee meetings, and announcements.
• Schedule and participate in departmental meetings related to marketing and public relations activities.
• Provide creative support for activity and social services departments in developing resident programs and publications.
• Maintain positive relationships with families, residents, and community and civic leaders.
• Participate in community and civic groups to promote facility engagement and charitable activities.
• Coordinate with news media to share positive developments, new programs, or promotions.
• Keep the Administrator informed of media coverage or public information that could impact the facility.
• During emergencies, establish a public relations area to ensure accurate and policy-compliant information release.
• Assist in planning, conducting, and scheduling in-service training, orientation, and on-the-job training related to marketing and public relations.
• Create and maintain an atmosphere of warmth, personal interest, and positive emphasis throughout the facility.
• Follow ergonomics and safety policies related to lifting, repetitive tasks, and equipment use.
• Prepare and manage the departmental operating budget in collaboration with the Administrator.
• Serve on committees as directed by the Administrator.
• Maintain confidentiality of all resident information, including protected health information.
• Interpret and communicate resident rights to residents, families, and staff as appropriate.

Supervisory Requirements

This position includes direct or indirect supervisory responsibilities.

Qualification

Education and/or Experience

• Bachelor's Degree from an accredited college or university, or equivalent. Five years of experience in marketing/public relations in a healthcare setting may be accepted in lieu of a degree.
• Proficiency in Microsoft Office Suite required.

Physical Demands

• Must occasionally lift or move up to 25 pounds.
• Prolonged use of a desktop or laptop computer.
• Regularly required to sit, stand, walk, talk, read, and hear.
• Frequent use of office equipment including copier, scanner, fax, telephone, and calculator.
• May be required to assist in resident evacuation during emergencies.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually low to moderate.

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other legally protected status.